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U.S. E-commerce: Mobile Devices and Alternative Payments Bring Retail Online
Mercator Advisory Group, May 2012, Pages: 26
Online retail sales growth increased for a second consecutive year in 2011, a feat that was not achieved from 2001 through 2010. And while the segment might not be growing as quickly as it was at the turn of the century, several trends indicate that online retail's resurgence could be sustainable.
The distinction between online and offline retail is beginning to dissolve, and the Internet is now affecting a majority of purchases, even those that are not made online. Mercator Advisory Group's newest report, U.S. E-Commerce: Mobile Devices and Alternative Payments Bring Retail Online, describes how smartphones and alternative online payment forms are changing the way consumers conduct commerce and compares the transactions consumers choose to make in stores with transactions executed online.
Highlights of the report include:
- Estimated U.S. total payment volume of online retail and travel purchases, including Mercator Advisory Group's online retail projections through 2015
- U.S. online travel agency market share estimates and an industry breakdown of the travel segment
- An analysis of recent trends regarding mobile device adoption and their potential impact on U.S. e-commerce volume
- An eBay/PayPal case study that analyzes the company's recent success, highlighting examples of alternative payment form best practices
Michael Misasi, Research Analyst at Mercator Advisory Group and author of the report comments, "Even though less than 6 percent of retail sales were made online in 2011, an increase in mobile connectivity, the innovation of alternative payment forms, and an improved online shopping experience will drive e-commerce growth in the future. As a medium for commerce, the Internet affords shoppers a level of product variety and price transparency that no brick-and-mortar retail location can match, and Mercator expects e-commerce to continue its steady penetration of the U.S. retail market."
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