- Language: English
- 527 Pages
- Published: May 2013
- Region: North America
Key Trends and Forecasts for the North American and Latin American Automotive Navigation and Telematics Services Market
- Published: May 2012
- Region: Latin America, North America
- 101 Pages
- Frost & Sullivan
This Frost & Sullivan research service titled Key Trends and Forecasts for the North American and Latin American Automotive Navigation and Telematics Services Market provides market trends, recent developments, and technology roadmap. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: navigation (original equipment manufacturer (OEM), aftermarket) and telematics (OE fitment).
This analysis is available through our Automotive & Transportation Growth Partnership Services program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth. For more information on this custom subscription service, please click here.
Smartphone-interfacing Solutions to Power Smartphone-based Automotive Navigation in the Americas
Low-cost Navigation and Telematics Services Help Participants Make Inroads into the Mass Market
The North and Latin American automotive navigation markets are on the cusp of a shift to connected navigation systems that offer real-time traffic information and local search. Navigation systems, be it OE fitment, aftermarket, or portable navigation device (PND), are feeling the heat of the competition from smartphone-based navigation applications. These applications are powered by technologies such as MirrorLink, which port applications from phone to head unit. Low-cost smartphone replication technologies are helping navigation markets breach the perimeter of the mass market. PNDs were the pioneers of low-cost navigation but are gradually losing ground to smartphone-based navigation. To offset their market slide, PND manufacturers are venturing into OE business to provide low-cost in-dash solutions; however, this will pit them directly against Tier 1 suppliers.. Even so, it is expected that PND manufacturers’ partnerships with OEMs will usher in the low-cost navigation trend in North America.
“Smartphone-based navigation’s success is compelling traditional OEMs to change their business models to incorporate smartphone replication technologies,” says the analyst of this research. “The greater participation of consumer electronics vendors will enable automakers to better provide interfacing solutions to match product innovation.” Meanwhile, in the telematics market, which is either driven by a mandate or influenced by the success of major OEM participants, OEMs are likely to aim for standardization. Telematics companies will be challenged to retain customers post the free trial period. To stay afloat, they have to offer value-added services. Advanced technologies aim to present navigation in ‘automotive grade’, which was earlier considered unsafe. With high smartphone penetration, OEMs are also using smartphones interfacing solutions to differentiate their products in the market. Despite the potential for growth, they have to be careful to maintain competitive prices, as price-sensitive consumers will base their purchase decision on costs. They will not be willing to pay for an application that is already available on their smartphones at attractive price points.
“While the North American market will notice a change in value chain dynamics and introduction of newer business models, Latin America is still nascent and offers immense opportunities for all types of navigation systems,” notes the analyst. PND’s growth in Latin America is a prominent trend, while the stolen vehicle tracking (SVT) mandate will put Brazil on top in the telematics market. Success in Latin America will be decided by the ways in which different navigation systems are marketed in that region. For instance, OEMs will use the SVT mandate to offer different telematics service subscriptions. The market will also witness the entry of several non-native suppliers.
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
Original equipment manufacturer
The following technologies are covered in this research:
Frost & Sullivan Growth Partnership Services
Frost & Sullivan's Growth Partnership Services empower companies to accelerate their growth by achieving top-line improvements and bottom-line results. This is accomplished by helping our clients execute successful growth strategies and providing their Growth Teams™ with the skills, know-how, and tools to generate growth opportunities, evaluate these opportunities to create a growth pipeline, and implement a growth strategy to deliver measurable business results.
Our growth solutions support the entire growth process:
TEAM Research is a program that furnishes clients with access to market research, competitive intelligence, financial benchmarking, and market strategies and analysis, and provides access to industry experts to aid in generating growth opportunities.
Growth Consulting Services unite clients with our industry experts to evaluate opportunities and develop customized strategies and business plans to drive top-line revenue and margin growth.
Growth Team Membership™ is a career-focused offering that was developed to address the unique challenges that senior executives face when implementing strategies to achieve aggressive corporate growth targets. SHOW LESS READ MORE >
Research Objective, Scope, Methodology and Background
Definitions and Segmentation
Mega Trends and Industry Convergence Implications
Total Automotive Navigation and Telematics Services Market
North American OEM Embedded Navigation Segment Breakdown
North American PND Navigation Segment Breakdown
North American Aftermarket Embedded Navigation Market
North American Smartphone Navigation Segment Breakdown
North American Telematics Services Segment Breakdown
Latin American Navigation and Telematics Segment Breakdown
Conclusions and Future Outlook
|Site License||The report will be emailed to you. The report is sent in PDF format.||This is a site license, allowing all users within a given geographical location of your organisation access to the product.|
|Site License||A copy of the report will be emailed to you and a printed copy will be shipped to you. The Electronic copy is sent in PDF format.||This is a site license, allowing all users within a given geographical location of your organisation access to the product.|
|Enterprisewide||The report will be emailed to you. The report is sent in PDF format.||This is an enterprise license, allowing all employees within your organisation access to the product.|
|Enterprisewide||A copy of the report will be emailed to you and a printed copy will be shipped to you. The Electronic copy is sent in PDF format.||This is an enterprise license, allowing all employees within your organisation access to the product.|