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Global Beverage Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Beverage Industry Product Image

Global Beverage Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Beverage Industry

  • ID: 2136674
  • May 2012
  • Region: Global
  • 140 pages
  • Canadean Ltd

Product Synopsis
“Global Beverage Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in Beverage Industry ” is a new report by Canadean that analyzes how global beverage industry supplier companies' media spending, marketing, sales strategies and practices, and business planning, are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global beverage industry suppliers and how spending by suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.”

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of 144 leading global beverage industry executives. The report provides data and analysis on global beverage industry READ MORE >

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1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Global Beverage Industry Dynamics
3.1 Revenue Growth Projections in the Global Beverage Industry
3.1.1 Revenue growth projections by beverage manufacturers
3.1.2 Revenue growth projections by suppliers
3.1.3 Revenue growth projections by region
3.1.4 Revenue growth projections by turnover
3.1.5 Revenue growth projections by senior level respondents
3.1.6 Company revenue growth optimism: cross industry comparison
3.2 Future Developments in Business Structure: Global Beverage Industry
3.2.1 Future developments in business structure by beverage manufacturers
3.2.2 Future developments in business structure by suppliers
3.2.3 Future developments in business structure by region
3.2.4 Future developments in business structure by company turnover
3.2.5 Future developments in business structure by senior level respondents
3.3 Merger and Acquisition (M&A) Projections: Global Beverage Manufacturers’ Industry
3.3.1 M&A activity projections by beverage manufacturers
3.3.2 M&A activity projections by suppliers
3.3.3 Merger and acquisition activity projections by region
3.3.4 Merger and acquisition activity projections by company turnover
3.4 Capital Expenditure Forecast: Global Beverage Manufacturers’ Industry
3.4.1 Forecast of capital expenditure by beverage manufacturers
3.4.2 Forecast of capital expenditure by suppliers
3.4.3 Forecast of capital expenditure by region
3.4.4 Forecast of capital expenditure by company turnover
3.5 Planned Change in Staff Recruitment: Global Beverage Manufacturers’ Industry
3.5.1 Planned change in staff recruitment by beverage manufacturers
3.5.2 Planned change in staff recruitment by suppliers
3.5.3 Planned change in staff recruitment by region
3.5.4 Planned change in staff recruitment by company turnover
4 Global Beverage Maufacturers’ Market Growth Outlook
4.1 Global Beverage Manufacturers’ Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by beverage manufacturers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Beverage Manufacturers’ Industry: Growth in Developed Markets
4.2.1 Growth expectations in developed countries by beverage manufacturers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover
5 Threats and Opportunities: Global Beverage Manufacturers’ Industry
5.1 Global Beverage Manufacturers’ Industry: Leading Business Concerns for 2012-2013
5.1.1 Leading business concerns of beverage manufacturers
5.1.2 Leading business concerns of suppliers
5.1.3 Leading business concerns in 2012-2013 by region
5.1.4 Leading business concerns in 2012-2013 by company turnover
5.2 Global Beverage Manufacturing Industry: Key Supplier Actions to Secure Business
5.2.1 Actions to maintain and secure business by beverage manufacturers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
6 Global Beverage Industry: Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets: Global Beverage Industry Suppliers
6.1.1 Annual marketing budgets by region
6.1.2 Annual marketing budgets by company turnover
6.2 Global Beverage Industry: Planned Change in Marketing Expenditure
6.2.1 Planned change in marketing expenditure levels by region
6.2.2 Planned change in marketing expenditure levels by company turnover
6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
6.2.4 Net change in planned marketing expenditure in all industries
6.3 Global Beverage Industry: Future Investment in Media Channels
6.3.1 Future investment in media channels by region
6.3.2 Future investment in media channels by company turnover
6.4 Global Beverage Industry: Suppliers' Future Investment in Marketing and Sales
6.4.1 Future investment in marketing and sales by region
6.4.2 Future investment in marketing and sales by company turnover
7 Global Beverage Industry: Marketing and Sales Behaviors in 2012-2013
7.1 Global Beverage Industry: Key Marketing Aims of Suppliers for 2012-2013
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by company turnover
7.1.3 Key marketing aims by revenue growth expectations
7.2 Global Beverage Industry: Essential Amendments to Marketing Activities
7.2.1 Amendments to marketing activities by region
7.2.2 Amendments to marketing activities by company turnover
7.3 Global Beverage Industry: Use of New Media for Business Prospects
7.3.1 Use of new media by region
7.3.2 Use of new media by company turnover
7.4 Global Beverage Industry: Critical Success Factors for Choosing a Marketing Agency
7.4.1 Critical success factors by region
7.4.2 Critical success factors by company turnover
8 Appendix
8.1 Global Beverage Industry Survey Results - Closed Questions
8.2 About Canadean
8.3 Disclaimer

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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