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Global Food Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Food Industry Product Image

Global Food Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Food Industry

  • ID: 2136675
  • May 2012
  • Region: Global
  • 139 pages
  • Canadean Ltd

Product Synopsis
“Global Food Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Food Industry ” is a new report by Canadean that analyzes how global food industry supplier companies' media spending, marketing, sales strategies and practices, and business planning, are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global food industry suppliers and how spending by suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.”

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of 152 leading global food industry executives. The report provides data and analysis on global food industry suppliers' media READ MORE >

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1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of food manufacturers' industry survey respondents
1.4.2 Profile of food industry supplier respondents
2 Executive Summary
3 Global Food Industry Dynamics
3.1 Revenue Growth Projections in the Global Food Manufacturers’ Industry
3.1.1 Revenue growth projections by food manufactures
3.1.2 Revenue growth projections by suppliers
3.1.3 Revenue growth projections by region
3.1.4 Revenue growth projections by turnover
3.1.5 Revenue growth projections by senior level respondents
3.1.6 Company revenue growth optimism: cross industry comparisons
3.2 Future Developments in Business Structure in the Global Food Manufacturers’ Industry
3.2.1 Future developments in business structure by food manufacturers
3.2.2 Future developments in business structure by suppliers
3.2.3 Future developments in business structure by region
3.2.4 Future developments in business structure by turnover
3.2.5 Future developments in business structure by senior level respondents
3.3 M&A Activity Projections in the Global Food Manufacturers’ Industry
3.3.1 Merger and acquisition activity projections by food manufacturers
3.3.2 Merger and acquisition activity projections by suppliers
3.3.3 Merger and acquisition activity projections by region
3.3.4 Merger and acquisition activity projections by company turnover
3.4 Capital Expenditure Forecast: Global Food Manufacturers’ Industry
3.4.1 Forecast of capital expenditure by food manufacturers
3.4.2 Forecast of capital expenditure by suppliers
3.4.3 Forecast of capital expenditure by region
3.4.4 Forecast of capital expenditure by company turnover
3.5 Planned Change in Staff Recruitment in the Global Food Manufacturers’ Industry
3.5.1 Planned change in staff recruitment by food manufacturers
3.5.2 Planned change in staff recruitment by suppliers
3.5.3 Planned change in staff recruitment by region
3.5.4 Planned change in staff recruitment by company turnover
4 Global Food Manufacturers’ Industry Market Growth Outlook
4.1 Global Food Manufacturers’ Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by food manufacturers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Food Manufacturers’ Industry: Growth Expectations in Developed Countries
4.2.1 Growth expectations in developed countries by food manufacturers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover
5 Threats and Opportunities for the Global Food Manufacturers’ Industry
5.1 Global Food Manufacturers’ Industry: Leading Business Concerns for 2012-2013
5.1.1 Leading business concerns by food manufacturers
5.1.2 Leading business concerns by suppliers
5.1.3 Leading business concerns in 2011-2012 by region
5.1.4 Leading business concerns by company turnover
5.2 Global Food Manufacturing Industry: Key Supplier Actions to Secure Buyer Business
5.2.1 Actions to maintain and secure buyer business by food manufacturers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure food manufacturers business by procurement budget
6 Global Food Industry: Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets: Global Food Industry Suppliers
6.1.1 Annual marketing budgets by region
6.1.2 Annual marketing budgets by company turnover
6.2 Global Food Industry: Planned Change in Marketing Expenditure
6.2.1 Planned change in marketing expenditure levels by region
6.2.2 Planned change in marketing expenditure levels by company turnover
6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
6.2.4 Net change in planned marketing expenditure in all industries
6.3 Global Food Industry: Future Investment in Media Channels
6.3.1 Future investment in media channels by region
6.3.2 Future investment in media channels by company turnover
6.4 Global Food Industry: Suppliers' Future Investment in Marketing and Sales
6.4.1 Future investment in marketing and sales by region
6.4.2 Future investment in marketing and sales by company turnover
7 Global Food Industry: Marketing and Sales Behaviors in 2012-2013
7.1 Global Food Industry: Key Marketing Aims of Suppliers for 2012-2013
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by company turnover
7.1.3 Key marketing aims by revenue growth expectations
7.2 Global Food Industry: Essential Amendments to Marketing Activities
7.2.1 Amendments to marketing activities by region
7.2.2 Amendments to marketing activities by company turnover
7.3 Global Food Industry: Use of New Media for Business Prospects
7.3.1 Use of new media by region
7.3.2 Use of new media by company turnover
7.4 Global Food Industry: Critical Success Factors for Choosing a Marketing Agency
7.4.1 Critical success factors by region
7.4.2 Critical success factors by company turnover
8 Appendix
8.1 Global Food Industry Survey Results - Closed Questions
8.2 About Canadean
8.3 Disclaimer

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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