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Women's clothing in Italy - SWOT analysis

  • ID: 2137314
  • SWOT Analysis
  • September 2014
  • Region: Europe, Italy
  • 17 Pages
  • Databank Cerved Group
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  • Aeffe S.P.A.
  • Ca Da Mosto S.P.A.
  • Fendi S.R.L.
  • Giorgio Armani S.P.A.
  • Liu.Jo S.P.A.
  • Otb S.P.A.
  • MORE
This report provides a SWOT analysis on the Women clothing Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

The sector is segmented:
- into the following four categories, based on the specific price ranges, the quality/design content of garments and other factors within the marketing mix:
- luxury: includes the main lines of designer labels and most prestigious industrial brands;
- high-end: including the diffusion lines of designer labels and quality industrial brands, the so-called accessible luxury segment;
- medium -high end: composed of less differentiated brands than in the previous segment;
- mid -low cost: incorporates fast-fashion companies/chains as well as the lowest cost brands;

This report also provides information on the following product groups:
- suits and outerwear (coats, overcoats, mackintoshes, cloaks, pea-coats, jackets, quilted jackets, women's suits, outerwear and suit separates);
- skirts and trousers (classic, fashion, jeans, dungarees, shorts);
- shirts;
- knitwear (pullovers, jumpers, cardigans, waistcoats, tops, T-shirts, polo shirts, sweatshirts and other T-shirts).

The methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.
Note: Product cover images may vary from those shown
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  • Aeffe S.P.A.
  • Ca Da Mosto S.P.A.
  • Fendi S.R.L.
  • Giorgio Armani S.P.A.
  • Liu.Jo S.P.A.
  • Otb S.P.A.
  • MORE
List Of Companies Analysed 3
1. Introduction To Methodology 4
2. Sector Description 5
2.1. Scope 5
2.2. Segments 6
3. Strategies Observed 8
3.1. Strategic Map Of Operators 8
3.2. Winning Strategies 12
4. Opportunities And Threats 14
Connected Products And Services 15
Contact 16
Copyright 17

List Of Tables And Graphs:
Women's Clothing: Types Of Company Operating In The Sector And Processes Executed
Reference Price Bands By Product Category, 2013
Women’S Clothing: Map Of Strategic Groups, 2014
Women’S Clothing: Positioning Map, 2013 Figures
Women's Clothing: Opportunities And Their Short/Long Term Impact, 2014
Women's Clothing: Threats And Their Short/Long Term Impact, 2014
Note: Product cover images may vary from those shown
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- Aeffe S.P.A.
- Alberto Aspesi & C. S.P.A.
- Antress Industry S.P.A.
- Arcadia Holding S.R.L.
- Belstaff S.R.L.
- Benetton Group S.P.A.
- Bershka Italia S.R.L.
- Betty Blue S.P.A.
- Blufin S.P.A.
- Brunello Cucinelli S.P.A.
- Bvm S.P.A.
- Ca Da Mosto S.P.A.
- Cavaliere Italia S.P.A.
- Ck Stores Italy S.P.A.
- Conbipel S.P.A.
- Confezioni Moda Italia S.R.L.
- Confezioni Peserico S.P.A.
- D & G S.R.L.
- Denny Rose S.P.A.
- Dressing S.P.A.
- Duvetica Industrie S.P.A.
- Emilio Pucci S.R.L.
- Fashion Box S.P.A.
- Fendi S.R.L.
- Fgf Industry S.P.A.
- Finos S.P.A.
- Five Seasons S.R.L.
- Fix Design S.R.L.
- Fornari S.P.A.
- Franklin & Marshall S.R.L.
- Gaudi' Trade S.P.A.
- Gefin S.P.A.
- Giada S.P.A.
- Gilmar Divisione Industria S.P.A.
- Giorgio Armani S.P.A.
- Givi Holding S.P.A.
- Gruppo Coin S.P.A.
- Gruppo Germani S.R.L.
- Guess Italia S.R.L.
- H & M Hennes & Mauritz S.R.L.
- Herno S.P.A.
- Hpf S.R.L.
- In.Co.M. Industria Confezioni Montecatini S.P.A.
- Industries Sporswear Company S.P.A.
- Interfashion S.P.A.
- Italservices S.P.A.
- Liu.Jo S.P.A.
- Loro Piana (Gruppo Economico) S.R.L.
- Luisa Spagnoli S.P.A.
- Luna S.R.L.
- M.G. S.P.A.
- Manifattura Corona S.R.L.
- Manila S.R.L.
- Market Industrie S.R.L.
- Massimo Dutti Italia S.R.L.
- Max Mara Fashion Group S.R.L.
- Miroglio S.P.A.
- Moncler S.P.A.
- Onward Luxury Group S.P.A.
- Otb S.P.A.
- Peuterey Group S.P.A.
- Piazza Italia S.R.L.
- Prada S.P.A.
- Pull & Bear Italia S.R.L.
- Roberto Cavalli S.P.A.
- Sinv Holding S.P.A.
- Stefanel S.P.A.
- Stradivarius Italia S.R.L.
- Swinger International S.P.A.
- Teddy S.P.A.
- Tessilform S.P.A.
- Tod's S.P.A.
- Twin Set - Simona Barbieri S.R.L.
- Valentino Fashion Group S.P.A.
- Via Delle Perle S.P.A.
- Virginia S.R.L.
- W.P. Lavori In Corso S.R.L.
- Zara Italia S.R.L.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown