Women's clothing in Italy - SWOT analysis

Databank Cerved Group, November 2011, Pages: 14

This report provides a SWOT analysis on the women's clothing Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments

Regarding specific price ranges, the quality/design content of garments and other leverages of the marketing mix, the sector has been divided into four segments:
- luxury: includes the main lines of designer labels and most prestigious industrial brands;?
- high-end: including the diffusion lines of designer labels and quality industrial brands, the so-called accessible luxury segment;?
- medium -high end: including less differentiated brands than the previous segment;?
- mid -low cost: includes fast-fashion companies/chains as well as the lowest cost brands.

Methodology
In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 6
2. SECTOR DESCRIPTION 7
2.1. Scope 7
2.2. Segments 8
3. STRATEGIES OBSERVED 9
3.1. Strategic map of operators 9
3.2. Winning strategies 10
4. OPPORTUNITIES AND THREATS 11
CONNECTED PRODUCTS AND SERVICES 12
CONTACT 13
COPYRIGHT 14

List of Tables and Graphs:
WOMEN'S CLOTHING: TYPES OF COMPANIES OPERATING WITHIN THE SECTOR AND STAGES OF ACTIVITY
TABLE OF STRATEGIC GROUPS WITHIN THE WOMEN'S CLOTHING SECTOR, 2011
WOMEN'S CLOTHING: OPPORTUNITIES AND IMPACTS IN THE SHORT-LONG TERM, 2011
WOMEN'S CLOTHING: THREATS AND IMPACTS IN THE SHORT-LONG TERM, 2011

AEFFE (CONS.)
AEFFE RETAIL SPA
AEFFE SPA
ALBERTO ASPESI & C. (CONS.) SPA
ALBERTO ASPESI & C. SPA
APPLAUSI DIVISIONE ABBIGLIAMENTO SPA
ARAV FASHION SPA
ARNABOLDI SRL
BACI & ABBRACCI COLLEZIONI SRL
BELSTAFF SRL
BENCOM SRL
BENETTON GROUP SPA (CONS.):
BENETTON RETAIL ITALIA SRL
BENIND SPA
BERNARDI GROUP SPA
BERSHKA ITALIA SRL
BETTY BLUE SPA
BLACK SHEEP SPA
BLUFIN (CONS.):
BLUFIN SPA
BORG SPA
BRUNELLO CUCINELLI SPA
BRUNELLO CUCINELLI SPA (CONS.)
BURBERRY LTD (UK)
BVM SPA
C. & S. SRL
C.M.T. COMPAGNIA MANIFATTURE TESSILI SRL
CA DA MOSTO SPA
CELIO ITALIA SPA
CENTRO COMMERCIALE RAMONDA SPA
CHRISTIAN DIOR SA (F)
COMEI & CO SRL
CONBIPEL SPA
CONFEZIONI MODI SPA
CONFEZIONI PANGO SPA
CONFEZIONI PESERICO SPA
CONTE OF FLORENCE SPA
CRIS CONFEZIONI (CONS) SPA
CRIS CONFEZIONI SPA
D & G SRL (CONS.)
D&K DISTRIBUTION SPA
D.G.S. SPA
DENNY ROSE SPA
DESIGUAL SL (E)
DIESEL ITALIA SPA
DIESEL SPA
DISMI 92 SPA
DOLCE & GABBANA INDUSTRIA SPA
DRESSING SPA
DUVETICA INDUSTRIE SPA
DYNAMIC JEANS MANIFATTURE SRL
EFFE SRL
EINSTEIN PROGETTI E PRODOTTI SPA
EMILIO PUCCI SRL
ESSENZA SPA
ETRO SPA
FACIB DI CORTESI & C. SPA
FALBER CONFEZIONI SRL
FASHION BOX (CONS.):
FASHION BOX SPA
FEGI MANIFATTURE SRL
FGF INDUSTRY SPA
FINANZIARIA OPERAZIONI SOCIETARIE SPA (CONS.)
FIVE SEASONS SRL
FIX DESIGN SRL
FLASH & PARTNERS SPA
FOCUS PULL SPA
FORNARI RETAIL
FORNARI SPA
FORNARI SPA
FOSTER SPA
FRANKLIN & MARSHALL SRL
FRATELLI GANASSIN SPA
G&P NET SPA
G.F.M. INDUSTRIA SPA
G.T.M. - GRUPPO TESSILE MOLISANO SRL
GA OPERATION SPA
GAUDI' TRADE SRL
GEFIN SPA (CONS.)
GEO SPIRIT (Gruppo economico)
GIADA SPA
GIANNI VERSACE SPA
GIBO' Co. (CONS.)
GIBO' CO. SPA
GILMAR DIVISIONE INDUSTRIA SPA
GIORGIA & JOHNS SPA
GIORGIO ARMANI RETAIL SRL
GIORGIO ARMANI SPA:
GIVI HOLDING SPA (CONS.)
GROTTO SPA
GRUPPO COIN SPA (CONS.)
GRUPPO GERMANI SRL
GRUPPO INDUSTRIE MODA SPA
GRUPPO MANERBIESI SRL
GUESS (USA)
GUESS ITALIA SRL
GUNEX SPA
H & M HENNES & MAURITZ AB (S)
H & M HENNES & MAURITZ SRL
HERNO SPA
HUGO BOSS ITALIA SPA
I.C.A.-INDUSTRIA CONFEZIONI ABBIGLIAMENTO SRL
IMAX SRL
IN.CO.M.-INDUSTRIA CONFEZIONI MONTECATINI SPA
INDITEX (CONS.) SA
INDITEX SA (E)
INDUSTRIE CONFEZIONI TESSILI SPA
INDUSTRIES SPA
INDUSTRIES SPA
INTERFASHION SPA
ITALSERVICES SPA
LA RINASCENTE SRL
LADY JANE SRL
LEGRENZI FASHION COMPANY SRL
LES COPAINS HOLDING SPA (CONS.)
LEVI STRAUSS & CO (USA)
LIGHT FORCE SPA
LIOLA' SPA
LIU.JO SPA
LUISA SPAGNOLI SPA
LUNA SRL (CONS.)
LUNATIC SRL
MABRUN SPA
MANGO ITALIA SRL
MANIFATTURA CORONA SPA
MANIFATTURE DEL NORD SRL
MANILA SRL
MARELLA SRL
MARINA RINALDI SRL
MARKET INDUSTRIE SRL
MARLY'S CONFEZIONI SPA
MARNI SRL
MASSIMO DUTTI ITALIA SRL
MAX MARA FASHION GROUP SRL (CONS.)
MAX MARA SRL
MIROGLIO (CONS.)
MIROGLIO FASHION SRL
MIROGLIO SPA
MISTRAL SPA
MNG HOLDING SL (E)
MO.TEX SRL
MODISTI SRL
MOSCHINO SPA
NEW MARBAS SPA
ONLY THE BRAVE SRL
ORGANIZZAZIONE GRIMALDI SPA
OVIESSE SRL
PARIS MODE (CONS.) SPA
PAUL SPA
PESPOW CONFEZIONI SPA
PHARD (CONS.)
PHARD SPA
PHILLIPS VAN HEUSEN CORP. (USA)
PIAZZA ITALIA SPA
PPR SA (F)
PRADA (CONS.)
PRADA SPA
PROMOD ITALIA SRL
PULL & BEAR ITALIA SRL
RAMONDA ABBIGLIAMENT OSRL
RAMONDA TESSILE SPA
RICHEMONT SA (CH)
RO-DEL SPA
RUBRA SRL
SABATINI SPA
SEVERI M.G.S. SPA
SICEM INTERNATIONAL SRL
SINV HOLDING (CONS.)
SINV SPA
SIXTY (CONS.) SPA
SIXTY ITALY RETAIL SRL
SIXTY SPA
SORAM SPA
SORELLE RAMOND ASPA
SORELLE RAMONDA (gruppo economico)
SPAZIO BLU SRL
STAFF INTERNATIONAL SPA
STEFANEL (CONS.)
STEFANEL SPA
STRADIVARIUS ITALIA SRL
SWINGER INTERNATIONAL SPA
T & M HOLDING SPA (CONS.)
T.R.S. EVOLUTION SPA
TAGLIENTE SRL
TAM & COMPANY SPA
TEDDY SPA
TESSILFORM SPA
TESSILFORM SPA (CONS.)
TOD'S (CONS.)
TOD'S SPA
TRADER SRL
VALENTINO FASHION GROUP (CONS.)
VALENTINO FASHION GROUP SPA
VALENTINO SPA
VERMODA SPA
VESTIRE RAMONDA SRL
VF CORPORATION (USA)
VIA DELLE PERLE SPA
VIRGINIA SPA
W.P. LAVORI IN CORSO SRL
WANDA MODE SRL
WARNACO ITALY SRL
ZANELLA CONFEZIONI SPA
ZARA ITALIA SRL

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