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Women's clothing in Italy - SWOT analysis Product Image

Women's clothing in Italy - SWOT analysis

  • ID: 2137314
  • September 2013
  • Region: Europe, Italy
  • 16 Pages
  • Databank Cerved Group

FEATURED COMPANIES

  • AEFFE S.P.A.
  • CA DA MOSTO S.P.A.
  • FINOS S.P.A.
  • GRUPPO GERMANI S.r.l.
  • MANIFATTURA CORONA S.r.l.
  • PRADA S.P.A.
  • MORE

This report provides a SWOT analysis on the Women clothing Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments
The sector is segmented:
- into the following four categories, based on the specific price ranges, the quality/design content of garments and other factors within the marketing mix:
- luxury: includes the main lines of designer labels and most prestigious industrial brands;
- high-end: including the diffusion lines of designer labels and quality industrial brands, the so-called accessible luxury segment;
- medium -high end: composed of less differentiated brands than in the previous segment;
- mid -low cost: incorporates fast-fashion companies/chains as well as the lowest cost brands;
- and also based on sales channel:
- retail: includes all directly managed channels: own stores, outlets, shops-within-shops, e-commerce channels (valued according to the sell-through);
- wholesale, includes all the other READ MORE >

FEATURED COMPANIES

  • AEFFE S.P.A.
  • CA DA MOSTO S.P.A.
  • FINOS S.P.A.
  • GRUPPO GERMANI S.r.l.
  • MANIFATTURA CORONA S.r.l.
  • PRADA S.P.A.
  • MORE

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 6
3. STRATEGIES OBSERVED 8
3.1. Strategic map of operators 8
3.2. Winning strategies 12
4. OPPORTUNITIES AND THREATS 13
CONNECTED PRODUCTS AND SERVICES 14
CONTACT 15
COPYRIGHT 16

List of Tables and Graphs:
WOMEN'S CLOTHING: TYPES OF COMPANY OPERATING IN THE SECTOR AND PROCESSES EXECUTED
REFERENCE PRICE BANDS BY PRODUCT CATEGORY, 2012
WOMEN’S CLOTHING: MAP OF STRATEGIC GROUPS, 2013
WOMEN’S CLOTHING: POSITIONING MAP, 2012 figures
WOMEN'S CLOTHING: OPPORTUNITIES AND THEIR SHORT/LONG TERM IMPACT, 2013
WOMEN'S CLOTHING: THREATS AND THEIR SHORT/LONG TERM IMPACT, 2013

- AEFFE S.P.A.
- ALBERTO ASPESI & C. S.P.A.
- ANTRESS INDUSTRY S.P.A.
- ARCADIA HOLDING S.r.l.
- BELSTAFF S.r.l.
- BENETTON GROUP S.P.A.
- BERSHKA ITALIA S.r.l.
- BETTY BLUE S.P.A.
- BLUFIN S.P.A.
- BREAK HOLDING S.r.l.
- BRUNELLO CUCINELLI S.P.A.
- BVM S.P.A.
- CA DA MOSTO S.P.A.
- CONBIPEL S.P.A.
- CONFEZIONI MODA ITALIA S.r.l.
- CONFEZIONI PESERICO S.P.A.
- CRIS CONFEZIONI S.P.A.
- D & G S.r.l.
- D&K DISTRIBUTION S.P.A.
- DENNY ROSE S.P.A.
- DRESSING S.P.A.
- DUVETICA INDUSTRIE S.P.A.
- EMILIO PUCCI S.r.l.
- FASHION BOX S.P.A.
- FENDI S.r.l.
- FGF INDUSTRY S.P.A.
- FINOS S.P.A.
- FIVE SEASONS S.r.l.
- FIX DESIGN S.r.l.
- FORNARI S.P.A.
- FRANKLIN & MARSHALL S.r.l.
- G&P NET S.P.A.
- GAUDI' TRADE S.P.A.
- GEFIN S.P.A.
- GEO SPIRIT (Gruppo economico)
- GIADA S.P.A.
- GILMAR DIVISIONE INDUSTRIA S.P.A.
- GIORGIO ARMANI S.P.A.
- GIVI HOLDING S.P.A.
- GRUPPO COIN S.p.A.
- GRUPPO GERMANI S.r.l.
- GUESS ITALIA S.r.l.
- H & M HENNES & MAURITZ S.r.l.
- HERNO S.P.A.
- IN.CO.M. INDUSTRIA CONFEZIONI MONTECATINI S.P.A.
- INDITEX SA
- INTERFASHION S.P.A.
- ITALSERVICES S.P.A.
- LIU.JO S.P.A.
- LUISA SPAGNOLI S.P.A.
- LUNA S.r.l.
- LVMH SA
- M.G. S.P.A.
- MANIFATTURA CORONA S.r.l.
- MANILA S.r.l.
- MARKET INDUSTRIE S.r.l.
- MASSIMO DUTTI ITALIA S.r.l.
- MAX MARA FASHION GROUP S.r.l.
- MCS ITALIA S.P.A.
- MIROGLIO S.P.A.
- MONCLER S.P.A.
- ONWARD LUXURY GROUP S.P.A.
- OTB S.P.A.
- PHARD S.P.A.
- PHILLIPS-VAN HEUSEN Corp
- PIAZZA ITALIA S.r.l.
- POLARIS S.r.l.
- PRADA S.P.A.
- PULL & BEAR ITALIA S.r.l.
- ROBERTO CAVALLI S.P.A.
- SINV HOLDING S.P.A.
- SIXTY S.P.A.
- STEFANEL S.P.A.
- STRADIVARIUS ITALIA S.r.l.
- SWINGER INTERNATIONAL S.P.A.
- TEDDY S.P.A.
- TESSILFORM S.P.A.
- TOD'S S.P.A.
- TWIN - SET SIMONA BARBIERI S.r.l.
- VALENTINO FASHION GROUP S.P.A.
- VIA DELLE PERLE S.P.A.
- VIRGINIA S.r.l.
- W.P. LAVORI IN CORSO S.r.l.
- WARNACO ITALY S.P.A.
- ZARA ITALIA S.r.l.

Note: Product cover images may vary from those shown

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