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Tour operators in Italy - SWOT analysis Product Image

Tour operators in Italy - SWOT analysis

  • ID: 2137318
  • December 2011
  • Region: Europe, Italy
  • 11 Pages
  • Databank Cerved Group

FEATURED COMPANIES

  • AEROVIAGGI SPA
  • BOSCOLO TOURS SPA
  • FUTURA VACANZE SPA
  • I VIAGGI DEL TURCHESE SRL
  • MSC CROCIERE SPA
  • SETTEMARI SPA
  • MORE

This report provides a SWOT analysis on the tour operators Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments
The following segments are considered:
- travel;
- holiday resorts;
- cruises.
It is possible to identify a further segmentation if one analyzes the users of the offerings, the end customers: customers who travel for business or work-related reasons and people who turn to tour operators only for the scheduling of their vacations. The main difference between these two categories regards both the frequency of use (business people and workers travel very often, especially in certain sectors) but also the type of service selected (probably the plane trip only will be the service most requested by the working
customer).

Methodology
In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AEROVIAGGI SPA
  • BOSCOLO TOURS SPA
  • FUTURA VACANZE SPA
  • I VIAGGI DEL TURCHESE SRL
  • MSC CROCIERE SPA
  • SETTEMARI SPA
  • MORE

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. STRATEGIES OBSERVED 6
3.1. Strategic map of operators 6
3.2. Winning strategies 7
4. OPPORTUNITIES AND THREATS 8
CONNECTED PRODUCTS AND SERVICES 9
CONTACT 10
COPYRIGHT 11

List of Tables and Graphs:
TOUR OPERATORS: MAP OF STRATEGIC GROUPS, 2011
OPPORTUNITIES AND THEIR SHORT/LONG-TERM IMPACT, 2011
THREATS AND THEIR SHORT/LONG-TERM IMPACT, 2011

Note: Product cover images may vary from those shown

AEROVIAGGI SPA
ALBA TOUR SRL
ALPITOUR SPA
AVIOMAR SPA
BEST TOURS SPA
BOSCOLO TOURS SPA
CLUB MEDITERRANEE ITALIA SA
COSTA CROCIERE SPA
CTS VIAGGI SRL
DIMENSIONE TURISMO SRL
EDEN SRL
FUTURA VACANZE SPA
FUTURVIAGGI SRL
GIOCO VIAGGI SRL
HOTELPLAN ITALIA SPA
I GRANDI VIAGGI SPA
I VIAGGI DEL TURCHESE SRL
IGNA'S TOUR SRL
IN VIAGGI SRL
ITERMAR SRL
KUONI ITALIA SPA
MSC CROCIERE SPA
NAAR TOUR OPERATOR (CONS.)
NAAR TOUR OPERATOR SPA
NICOLAUS TOUR SRL
OLYMPIA VIAGGI T.O. SPA
PRESS TOURS SPA
SETTEMARI SPA
SWANTOUR SRL
VALTUR SPA
VERATOUR SPA
VIAGGI DELL'ELEFANTE SPA
VILORATOUR SRL

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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