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Industrial design in Italy - SWOT analysis
Databank Cerved Group, November 2011, Pages: 14
This report provides a SWOT analysis on the industrial design Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.
The market analysed in this report is the high-end production of the relative sectors, in terms of quality of materials, and stylistic and technological innovation.?
The segmentation of this market is defined in part by the product categories themselves:
- Interior lighting devices for residential and decorative use: furnishing objects for the home and for public facilities (e.g., hotels, restaurants, museums);?
- Furniture, which may be further broken down into two main areas: kitchen furnishings and furniture for bedrooms (night-time areas) and living rooms (day-time areas).
A further segmentation is represented by the outlet market for the design object: residential or public (contract).
In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.
LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 6
3. STRATEGIES OBSERVED 7
3.1. Strategic map of operators 7
3.2. Winning strategies 10
4. OPPORTUNITIES AND THREATS 11
CONNECTED PRODUCTS AND SERVICES 12
List of Tables and Graphs:
INTERIOR RESIDENTIAL DESIGNER LIGHTING: MAP OF STRATEGIC PLAYERS
DESIGNER KITCHEN-FURNISHINGS: MAP OF STRATEGIC PLAYERS, 2011
DESIGNER LIVING/SLEEPING FURNISHINGS: MAP OF STRATEGIC PLAYERS, 2011
DESIGN MARKET: OPPORTUNITIES AND SHORT TO LONG-TERM IMPACT, 2011
DESIGN MARKET: THREATS AND SHORT TO LONG-TERM IMPACT, 2011
ARCLINEA ARREDAMENTI S.P.A.
ARTEMIDE GROUP S.P.A.
B&B ITALIA S.P.A.
CAP DESIGN S.P.A.
LINEA LIGHT S.R.L.
LUBE INDUSTRIES S.R.L.
MARTINELLI LUCE S.P.A.
MOLTENI & C. S.P.A.
POLTRONA FRAU (CONS.) S.P.A.
POLTRONA FRAU S.P.A.
SCHIFFINI MOBILI CUCINE S.P.A.