- Published: December 2011
- Region: Italy
Consumer Credit in Italy - SWOT analysis
- Published: July 2013
- Region: Europe, Italy
- 16 Pages
- Databank Cerved Group
This report provides a SWOT analysis on the Consumer Credit Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.
The most common segmentation of financing distinguishes between the technical forms adopted for the disbursement of credit, specifically:
- SECURED LOANS: loans for the acquisition of a specific product through repayment in instalments. The amount financed is paid to the merchant, who manages the relationship with the consumer and receives a commission on the loan from the issuing company (this category includes revolving secured financing). Secured loans are further segmented between:
- CAR LOANS (financing for the acquisition of cars and motorbikes) and
- OTHER SECURED LOANS.
- PERSONAL LOANS: financing is issued directly to the consumer along with a pre-defined repayment plan, or alternatively, the credit can be used and repaid with greater flexibility within the maximum agreed limit (this is known as a revolving credit line).
- REVOLVING CREDIT CARDS/ INSTALMENT CARDS: traditional or with adjusted payment options (hereafter INSTALMENT CARDS) consumers' acquisitions are financed directly through the use of a card with a magnetic strip, which is also used as the instrument of payment. Credit is repaid in instalments. In revolving cards, there is a minimum repayment for each instalment, but otherwise the user is provided with a significant degree of flexibility in deciding repayment amounts and timescales. Revolving credit cards have an overall limit that is restored after each repayment. This form of credit has the advantage of not requiring a formal loan agreement to be drawn up for each purchase, and tends to be used to finance the acquisition of goods with a lower unitary value than traditionally financed through other credit instruments, thus creating a new market for retail financing. In 2011 a new kind of credit card was introduced on the market, involving payment by instalments on a non-revolving basis. The payment is divided into a pre-defined number of equal instalments, which include a fixed capital repayment and a set commission (not interest). This segment also includes option cards, which allow customers the opportunity to choose whether to pay acquisitions off in full (in a single payment) or by instalment.
- INCOME-BACKED LOANS: financing is not dedicated to a specific product. The interest rate is fixed, and repayments are made through the direct deduction of a fixed amount from the beneficiary's salary or pension. The fixed deduction cannot exceed one fifth of the salary (or pension).
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector. SHOW LESS READ MORE >
LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. STRATEGIES OBSERVED 7
3.1. Strategic map of operators 7
3.2. Winning strategies 11
4. OPPORTUNITIES AND THREATS 13
CONNECTED PRODUCTS AND SERVICES 14
List of Tables and Graphs:
MAP OF STRATEGIC GROUPS IN CONSUMER CREDIT SECTOR, 2013
CONSUMER CREDIT: POSITIONING MAP, 2011
CONSUMER CREDIT: OPPORTUNITIES AND THEIR SHORT/LONG TERM IMPACT, 2013
CONSUMER CREDIT: THREATS AND THEIR SHORT/LONG TERM IMPACT, 2013
- AGOS-DUCATO S.P.A.
- B.P.M. S.c.a.r.l.
- BANCA DELLE MARCHE S.P.A.
- BANCA DI SASSARI S.P.A.
- BANCA MEDIOLANUM S.P.A.
- BANCA POPOLARE DELL'EMILIA ROMAGNA SC
- BANCO DI DESIO E DELLA BRIANZA S.P.A.
- BANCO DI SARDEGNA S.P.A.
- BANCO POPOLARE SC
- BANQUE PSA FINANCE S.A.
- BCC CREDITOCONSUMO S.P.A.
- BMW FINANCIAL SERVICES ITALIA S.P.A.
- BNL S.P.A.
- CARIPARMA S.P.A.
- COMPASS S.P.A.
- CONSEL S.P.A.
- CONSUM.IT S.P.A.
- CREDEM S.P.A.
- CREDITIS S.P.A.
- CREDITO VALTELLINESE SC
- DEUTSCHE BANK S.P.A.
- FGA CAPITAL S.P.A.
- FIDITALIA S.P.A.
- FINDOMESTIC BANCA S.P.A.
- FINITALIA S.P.A.
- INTESA SANPAOLO PERSONAL FINANCE S.P.A.
- MERCEDES-BENZ FINANCIAL SERVICES ITALIA S.P.A.
- NEOS FINANCE S.P.A.
- PROFAMILY S.P.A.
- RCI BANQUE S.A.
- SANTANDER CONSUMER BANK S.P.A.
- SIGLA S.R.L.
- TOYOTA FINANCIAL SERVICES PLC
- UNICREDIT S.P.A.
- VOLKSWAGEN BANK GmbH