Aquaculture in Italy - SWOT analysis

Databank Cerved Group, December 2011, Pages: 13

This report provides a SWOT analysis on the aquaculture Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments
The following segments of the sector will be analysed in this report:

- Saltwater fish farming:
hatcheries (fries)
sea bass
gilt-head bream
seabreams
corb
greater amberjack
other species, e.g. mullets and sole

- Freshwater fish farming:
trout
sturgeon
eels
other species, e.g. carp, pike and perch

- Mollusc farming:
mussels
clams
other species, e.g. scallops and oysters

Molluscs, as well as numerous species of fish (sea bass, eels, gilt-head bream, corb and others) are also farmed in brackish water, which is water with a variable but moderate salt content (such as lagoons,
brackish lakes and marshes and estuaries, or areas where a body of freshwater meets a body of saltwater).
This report will not cover either the farming of aquarium fish or the production of aquatic plants.

Methodology
In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 6
3. STRATEGIES OBSERVED 7
3.1. Strategic map of operators 7
3.2. Winning strategies 9
4. OPPORTUNITIES AND THREATS 10
CONNECTED PRODUCTS AND SERVICES 11
CONTACT 12
COPYRIGHT 13

List of Tables and Graphs:
AQUACULTURE: TABLE OF STRATEGIC GROUPS, 2011
AQUACULTURE: OPPORTUNITIES AND IMPACT IN SHORT/LONG TERM, 2011
AQUACULTURE: THREATS AND IMPACT IN SHORT/LONG TERM, 2011

ACQUA AZZURRA - S.P.A.
ACQUACOLTURA JONICA SRL
ACQUACOLTURA LAMPEDUSA S.R.L.
AGRO ITTICA LOMBARDA S.P.A.
AGROITTICA TOSCANA SOCIETA' AGRICOLA S.R.L.
ALMAR - ACQUACOLTURA LAGUNARE
AZIENDA AGRICOLA ITTICA RIO SELVA S.R.L. - S.C.
CAVIALE SRL
CIVITA ITTICA S.P.A.
COMPAGNIE ITTICHE RIUNITE SOCIETA' AGRICOLA SRL
CONSORZIO DELLE COOPERATIVE PESCATORI
CONSORZIO PESCATORI DI GORO SOC.COOPERATIVA
COSA - SOCIETA' AGRICOLA A R.L.
DEL POLESINE-ORGANIZZAZIONE DI PRODUTTORI
FALESIA SOCIETA' AGRICOLA S.R.L.
GAETA MEDFISH S.R.L.
GIGANTE S.R.L.
IL VIGNETO - SOCIETA' AGRICOLA A R.L.
ILLIANO PESCA SRL
ITTIC ALLEVA SS
ITTICA ALLEVAMENTI SRL
ITTICA TRANQUILLI SRL - SOCIETA' AGRICOLA
ITTICA TRAPPETO S.R.L.
MARINETTA - SOC. COOP. AGR. A R.L.
ORBETELLO PESCA LAGUNARE SOCIETA' AGRICOLA A RL
PANITTICA PUGLIESE - SOCIETA' AGRICOLA S.P.A.
S.A.I.S. - SOCIETA' AGRICOLA ITTICA SELVUZZA - S.R.L.
SALMONTRUTTA G. S.R.L.
SALMO-PAN SRL
SOC.COOP. A R.L.
SOCIETA' AGRICOLA GENAGRICOLA S.P.A.
SOCIETA' AGRICOLA PESCICOLTURA GIUDICARIESE SRL
SPEZZINA ITTICOLTURA - S.R.L.
VALLE CA' ZULIANI SOCIETA' AGRICOLA S.R.L.

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