Footwear in Italy - SWOT analysis

Databank Cerved Group, December 2011, Pages: 11

This report provides a SWOT analysis on the footwear Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments

The footwear market is highly segmented due to the high number of possible combinations, such as:
- Gender/age: men/women/children;?
- Use: ceremony, sports, leisure;?
- Materials used: leather/synthetic/rubber/fabric;
- Quality: luxury, high, medium-high, medium, low cost.

The report analyses the footwear market by the following segments of specific use:
- Classic, fashion and casual and classic/sporty;?
- sports;?
- specific purpose.

Methodology

In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. STRATEGIES OBSERVED 6
3.1. Strategic map of operators 6
3.2. Winning strategies 7
4. OPPORTUNITIES AND THREATS 8
CONNECTED PRODUCTS AND SERVICES 9
CONTACT 10
COPYRIGHT 11

List of Tables and Graphs:
FOOTWEAR: MAP OF STRATEGIC PLAYERS, 2011
FOOTWEAR MARKET: OPPORTUNITIES AND SHORT TO LONG-TERM IMPACT, 2012
FOOTWEAR MARKET: THREATS AND SHORT TO LONG-TERM IMPACT, 2012

3A ANTONINI SPA
ADIDAS ITALY SPA
ANDREA MONTELPARE
ASAK & CO. SPA
B.A.G. SPA
BALDININI SRL
BALDUCCI SPA
BASIC ITALIA SPA
BOEMOS SPA
BRUNO MAGLI SPA
CALZATURIFICIO BALLIN SRL
CALZATURIFICIO CARMENS SPA
CALZATURIFICIO CASADEI
CALZATURIFICIO DUE ELLE SPA
CALZATURIFICIO FRATELLI SOLDINI
CALZATURIFICIO FRAU SPA
CALZATURIFICIO LORBAC SPA
CALZATURIFICIO MARCO
CALZATURIFICIO MARIPE' SPA
CALZATURIFICIO MONTEROSA
CALZATURIFICIO PAM
CALZATURIFICIO S.C.A.R.P.A. SPA
CALZATURIFICIO SAN GIORGIO SRL
CALZATURIFICIO VALLEVERDE
COFRA SRL
COMPAR SPA
CONDOR TRADE SRL
CONVERSE ITALIA SRL
DIADORA SPORT SRL
EFFEGI STYLE SPA
FALC SPA
FILANTO SPA
FORMENTINI SRL
FORNARI SPA
FRATELLI ROSSETTI SPA
GEMINI ITALIA SPA
GEOX (CONS.) SPA
IMAC SPA
LA NUOVA ADELCHI SPA
LARIO 1898 CALZATURIFICIO
LENCI CALZATURE SPA
LINEA C GROUP
LONES SPA
LOTTO SPORT ITALIA SPA
LUXURY GOODS ITALIA SPA
MIBER SPA
MITICA SRL
MORESCHI SPA
NIKE ITALY SRL
OLIP ITALIA SPA
PACIOTTI SPA
POLLINI
PRADA (CONS.) SPA
PUMA ITALIA SRL
RELAXSHOE
ROSSIMODA SPA
SALVATORE FERRAGAMO ITALIA SPA
SANT LUIS CALZATURE SRL
SERGIO ROSSI SRL
SIMOD SPA
SIPORT SPA
STONEFLY SPA
TOD'S (CONS.) SPA
VICINI SPA
ZEIS EXCELSA SPA

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