Toys in Italy - SWOT analysis

Databank Cerved Group, July 2011, Pages: 13

This report provides a SWOT analysis on the toys Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments

Based on the reference target, type of product and function, the sector can be divided into the following three business areas:
- Preschool toys;
- Boxed toys;
- Traditional toys.

Methodology
In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. STRATEGIES OBSERVED 6
3.1. Strategic map of operators 6
3.2. Winning strategies 7
4. OPPORTUNITIES AND THREATS 8
CONNECTED PRODUCTS AND SERVICES 9
CONTACT 10
COPYRIGHT 11

List of Tables and Graphs:
TOYS: BUSINESS AREAS AND SEGMENTS
TOYS: MAP OF STRATEGIC GROUPS, 2011
TOYS: OPPORTUNITIES AND IMPACTs IN SHORT-LONG TERM, 2011
TOYS: THREATS AND IMPACTS IN SHORT-LONG TERM, 2011

ANDRONI GIOCATTOLI S.R.L.
ARTSANA S.P.A.
BIEMME S.P.A.
BINNEY & SMITH (EUROPE) Ltd.
BONTEMPI S.P.A.
CAVALLINO GIOCATTOLI S.R.L.
CLEMENTONI S.P.A.
DI.MA. S.P.A.
DULCOP INTERNATIONAL S.P.A.
EDISON GIOCATTOLI S.P.A.
EDITRICE GIOCHI S.P.A.
F.I.L.A. - FABBRICA ITALIANA LAPIS ED AFFINI S.P.A.
FAIPLAST S.R.L.
FAMOSA ITALIA S.P.A.
GIOCHI PREZIOSI S.P.A.
GLOBO S.P.A.
HASBRO ITALY S.R.L.
HORNBY ITALIA S.R.L.
IGAP S.P.A.
LA NUOVA FARO S.R.L.
LEGO S.P.A.
LISCIANIGIOCHI S.R.L.
MAC DUE S.P.A.
MATTEL ITALY S.R.L.
MONDO S.P.A.
PEG PEREGO S.P.A.
QUERCETTI & C. S.P.A.
RAVENSBURGER S.P.A.
RE - EL TOYS S.P.A.
ROLLY TOYS ITALIANA S.R.L.
SELEGIOCHI S.R.L.
SIMBA TOYS ITALIA S.R.L.
SMOBY TOYS ITALIA S.P.A.
TRUDI S.P.A.
TT TOYS TOYS S.R.L.
VILLA GIOCATTOLI S.R.L.

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