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Luggage and leather goods in Italy - SWOT analysis

  • ID: 2137406
  • SWOT Analysis
  • September 2013
  • Region: Europe, Italy
  • 16 Pages
  • Databank Cerved Group
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FEATURED COMPANIES

  • A.B. FLORENCE S.R.L.
  • CALEIDOS S.R.L.
  • GAMMA S.R.L.
  • LUCILLA S.R.L.
  • NAVA MILANO S.P.A.
  • RUBENS S.R.L.
  • MORE
This report provides a SWOT analysis on the Luggage and leather goods Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments
The sector is composed of three main business areas and various segments:
- Leather goods, which include:
- bags (bags, handbags, men's bags);
- soft briefcases and underarm briefcases/satchels.
- Small leather goods, which include:
- pencil/spectacle cases;
- key cases, wallets, document holders, chequebook holders;
- belts;
- other products made from leather, hide, etc.
- Luggage, including the following products:
- suitcases, duffle bags and drawstring bags;
- trunks;
- cosmetic cases;
- briefcases;
- garment bags;
- other travel items.
Note that "luggage and leather goods" encompasses both leather products and products made from other materials (skai, polyurethane, coated textile fabrics, nylon, etc.; for luggage: ABS, polypropylene, aluminium, etc.).
Each individual business area is further divided into two market segments based on price range, production quality and use of marketing mix.
- high-end, including:
- luxury: comprising the top lines of designer labels and the most prestigious industry brands;
accessible luxury: comprising the diffusion lines of designer labels and high quality and image industry brands, but with more competitive prices that the previous category;
- medium/low cost, including:
- mid-high: comprising less diversified brands with more competitive prices than the previous segment;
- low-cost: comprising the lowest priced industry brands and fast fashion chains.

Methodology
Databank's methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group's proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.
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FEATURED COMPANIES

  • A.B. FLORENCE S.R.L.
  • CALEIDOS S.R.L.
  • GAMMA S.R.L.
  • LUCILLA S.R.L.
  • NAVA MILANO S.P.A.
  • RUBENS S.R.L.
  • MORE
LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 5
2. SECTOR DESCRIPTION 6
2.1. Scope 6
2.2. Segments 6
3. STRATEGIES OBSERVED 8
3.1. Strategic map of operators 8
3.2. Winning strategies 12
4. OPPORTUNITIES AND THREATS 13
CONNECTED PRODUCTS AND SERVICES 14
CONTACT 15
COPYRIGHT 16

List of Tables and Graphs:
PRODUCT CATEGORIES: REFERENCE PRICE RANGE, 2013
LUGGAGE AND LEATHER GOODS: MAP OF STRATEGIC GROUPS, 2013
POSITIONING MAP, 2012 figures
LUGGAGE AND LEATHER GOODS: OPPORTUNITIES AND THEIR SHORT/LONG TERM IMPACT, 2013
LUGGAGE AND LEATHER GOODS: THREATS AND THEIR SHORT/LONG TERM IMPACT, 2013
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- A.B. FLORENCE S.R.L.
- ACCESSORIES BAGS & COSMETICS S.P.A.
- ALTAMODA BELT S.R.L.
- ALVIERO MARTINI S.P.A.
- B.M.B. GESTIONI S.R.L.
- BERGAMINI PELLETTERIE S.R.L.
- BONFANTI BORSE S.R.L.
- BOPEL S.R.L.
- BORBONESE S.P.A.
- BOTTEGA MANUFATTURIERA BORSE S.P.A.
- BOTTEGA VENETA S.R.L.
- BRACCIALINI S.R.L.
- BRIC'S S.P.A.
- BULGARI ACCESSORI S.R.L.
- CALEIDOS S.R.L.
- CAMOMILLA S.P.A.
- CB PELLETTERIE S.R.L.
- CELINE PRODUCTION S.R.L.
- CHRISTIAN DIOR ITALIA S.R.L.
- CINTURIFICIO BRESCIANO S.R.L.
- COCCINELLE S.P.A.
- COMPAGNIA DEL VIAGGIO S.R.L.
- D&G S.R.L.
- DELSEY ITALIA S.P.A.
- DORA S.R.L.
- FABBRICA PELLETTERIE MILANO S.P.A.
- FENDI S.R.L.
- FONTANA PELLETTERIE S.P.A.
- FURLA S.P.A.
- G.T. LINE S.R.L.
- GAMMA S.R.L.
- GHEPARD S.R.L.
- GIORGIO ARMANI S.P.A.
- GUCCI LOGISTICA S.P.A.
- GUERRIERO PRODUZIONE PELLETTERIE S.R.L.
- GUESS ITALIA S.R.L.
- HERMES ITALIE S.P.A.
- I SANTI S.R.L.
- IL BISONTE INDUSTRIALE S.R.L.
- IL PONTE PELLETTERIA S.P.A.
- KUVERA S.P.A.
- VALENTINO FASHION GROUP S.P.A.
- VALEXTRA S.P.A.
- VALIGERIA BERTONI S.R.L.
- VALIGERIA LOMBARDA S.R.L.
- LA COMPAGNIA DELLE PELLI S.P.A.
- LA.I.PE. S.P.A.
- LEMIE S.P.A.
- LONGCHAMP ITALIA S.R.L.
- LUANA HOLDING PRODUCTS S.R.L.
- LUCILLA S.R.L.
- LVMH ITALIA S.P.A.
- MABI INTERNATIONAL S.P.A.
- MANDARINA DUCK S.P.A.
- MARDI S.P.A.
- MAZZINI MODA S.P.A.
- MINORONZONI S.R.L.
- MIRIADE S.P.A.
- NADIPEL S.R.L.
- NANNI S.R.L.
- NANNINI FIRENZE S.R.L.
- NAVA MILANO S.P.A.
- OROBIANCO S.R.L.
- P.G.H. S.P.A.
- PELLETTERIA ALMAX S.R.L.
- PELLETTERIA DI SAN MINIATO S.R.L.
- PELLETTERIA MONTBLANC FIRENZE - ITALIA S.R.L.
- PELLETTERIE BIANCHI E NARDI S.R.L.
- PELLETTERIE PALAZZOLESI S.R.L.
- PELLETTERIE SANT'AGOSTINO S.R.L.
- PIQUADRO S.P.A.
- POLLINI S.P.A.
- PRADA S.P.A.
- PRINCIPE S.P.A.
- RENATO CORTI S.P.A.
- RODO FIRENZE S.R.L.
- RONCATO S.R.L.
- RUBENS S.R.L.
- SALVATORE FERRAGAMO S.P.A.
- SAMSONITE S.P.A.
- SERGIOLIN S.P.A.
- T.R.S. EVOLUTION S.P.A.
- TAVECCHI S.R.L.
- TIVOLI GROUP S.P.A.
- TOD'S S.P.A.
- TRIPEL DUE S.R.L.
- VALIGERIA RONCATO S.P.A.
- WILLIAM S.R.L.
- ZEFER S.P.A.
- ZIPPO FASHION ITALIA S.R.L.
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