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Orthopaedics prostheses in Italy - SWOT analysis
Databank Cerved Group, September 2011, Pages: 12
This report provides a SWOT analysis on the orthopaedics prostheses Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.
The following business areas can be identified:
The area mainly comprises joint replacement (or reconstruction) implants. This includes hip, knee, shoulder, finger, wrist, elbow, ankle replacements and tumour prostheses.
- Trauma and Osteosynthesis
The area mainly comprises external fixators, plates with screws and IM nails.
- Spine systems
These include intersomatic fusion systems, inter-vertebral replacement systems, implantable stabilisation or vertebral fixation systems (cervical, dorsal-lumbar, lumbar-sacral).
In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.
LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. STRATEGIES OBSERVED 6
3.1. Strategic map of operators 6
3.2. Winning strategies 8
4. OPPORTUNITIES AND THREATS 9
CONNECTED PRODUCTS AND SERVICES 10
List of Tables and Graphs:
MAP OF STRATEGIC GROUPS, 2011
OPPORTUNITIES AND THEIR IMPACT IN SHORT-LONG PERIOD, 2011
THREATS AND THEIR IMPACT IN THE SHORT-LONG PERIOD, 2011
ADLER ORTHO S.R.L.
B. BRAUN MILANO S.P.A.
BIOMET ITALIA S.R.L.
FIN-CERAMICA FAENZA S.R.L.
GRUPPO BIOIMPIANTI S.R.L.
HIT MEDICA S.A.
JOHNSON & JOHNSON MEDICAL S.P.A.
LINK ITALIA S.P.A.
MBA ITALIA S.R.L.
MEDACTA ITALIA S.R.L.
MEDTRONIC ITALIA S.P.A.
SIAD HEALTHCARE S.P.A.
SINTEA PLUSTEK S.R.L.
SMITH & NEPHEW S.R.L.
SPINEVISION ITALIA S.R.L.
STRYKER ITALIA S.R.L.
WRIGHT MEDICAL ITALY S.R.L.