Salary Loans in Italy - SWOT analysis

Databank Cerved Group, September 2011, Pages: 15

This report provides a SWOT analysis on the salary loans Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Scope

A "salary loan of one-fifth" is financial product issued by banks and specialised companies. A segment of the consumer credit market, salary loans of one-fifth are classified as personal loans for unspecified purposes, i.e., they are not issued for the purchase of a specific good or service.?

This type of loan enables employees and pensioners with a fixed monthly income/pension to obtain a loan that is repaid as a direct deduction from that income/pension over a maximum period of 120 months. The deduction is legally capped at one-fifth of the individual's monthly income (hence the name "salary loan of one-fifth). In the event the employment contract is terminated, the repayment guarantee is extended to the severance indemnity pay (TFR) accrued by the borrower.

Segments
The salary loans market is segmented by type of borrower and deduction at source of the repayments, according to whether they are:
- Public-sector employees;
- Private-sector employees;
- Pensioners.

Methodology
In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 6
3. STRATEGIES OBSERVED 7
3.1. Strategic map of operators 7
3.2. Winning strategies 10
4. OPPORTUNITIES AND THREATS 12
CONNECTED PRODUCTS AND SERVICES 13
CONTACT 14
COPYRIGHT 15

List of Tables and Graphs:
SALARY LOANS OF ONE-FIFTH: MAP OF STRATEGIC GROUPS, 2011
SALARY LOANS OF ONE-FIFTH: OPPORTUNITIES AND SHORT TO LONG-TERM IMPACT, 2011
SALARY LOANS OF ONE-FIFTH: THREATS AND SHORT TO LONG-TERM IMPACT, 2011

3F FINANZIAMENTI S.P.A.
AGOS-DUCATO S.P.A.
APULIA PRONTOPRESTITO S.P.A.
B.N.L. FINANCE S.P.A.
B@NCA 24-7 S.P.A.
BANCA DELLE MARCHE S.P.A.
BANCA DI CREDITO POPOLARE SCPA
BANCA DI SASSARI S.P.A.
BANCA POPOLARE DELL'EMILIA ROMAGNA SC
BANCA POPOLARE DI MILANO SOC.COOP.A R.L.
BANCO DI DESIO E DELLA BRIANZA SPA
BANCO DI SARDEGNA S.P.A.
BANCO POPOLARE SC
BARCLAYS FAMILY S.P.A.
BIEFFE5 S.P.A.
C.I.F. CENTRO ITALIANO FINANZIARIO S.R.L.
CASSA DI RISPARMIO DELLA PROVINCIA DI CHIETI S.P.A.
COMPASS S.P.A.
CONAFI PRESTITO' S.P.A.
CONETRURIA S.P.A.
CONSEL S.P.A.
CONSUM.IT S.P.A.
CREDITIS SERVIZI FINANZIARI S.P.A.
DEUTSCHE BANK S.P.A.
ELLENICA FINANZIARIA S.P.A.
FAMILY CREDIT NETWORK S.P.A.
FIDE S.P.A.
FIDES - ENTE COMMISSIONARIO PER FACILITAZIONI RATEALI AI LAVORATORI SPA
FIDITALIA S.P.A.
FIGENPA S.P.A.
FIN SOLUTION ITALIA S.P.A.
FINCENTRALE S.P.A.
FINCONTINUO S.P.A.
FUTURO S.P.A. - CON SOCIO UNICO
IBL FAMILY S.P.A.
INTESA SANPAOLO SPA
KENT FINANZIARIA S.R.L.
MONETA S.P.A.
MONEY SERVICE DI MARCO BENETTI E C SAS
NEOS FINANCE S.P.A.
PITAGORA FINANZIAMENTI CONTRO CESSIONE DEL QUINTO S.P.A.
POSTE ITALIANE SPA
PRESTINUOVA S.P.A.
PRESTITALIA S.P.A.
PRIMEITALIA S.P.A.
PROFAMILY S.P.A.
SANTANDER CONSUMER BANK S.P.A.
SIGLA S.R.L.
TERFINANCE S.P.A.
UNICREDIT S.P.A.
VALLELONGA SERVIZI FINANZIARI S.P.A.
VENETO BANCA S.P.A.

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