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Proven Selling Skills - For Winners
Management Briefs, November 2010, Pages: 104
ABOUT THIS BOOK
Key personal selling skills are comprehensively treated in this book. Specific ways of developing new business and maximising sales are also identified. Readers will find most helpful insights on enhancing their skills of Qualifying, Influencing, Objection Handling and Closing. The reader will undoubtedly have their eyes opened to new ways of capturing those all important sales.
Personal selling skills are comprehensively treated in this book and the ideas are presented in a most accessible manner.
Key topics within the book include:
- Winning new business
- Listening and questioning skills
- Qualifying skills
- Objection handling skills, and
- Closing skills.
“This book should be read, and the idea should be implemented by any organisation looking to increase or maintain sales in today’s challenging times. The “what” and the “how” contained in the pages are valuable tools for all sales situations. Your sales teams will immediately increase their productivity if they understand and use this book”.
Fergus Gloster, Founder and Former CEO
“No matter what position you hold in an organisation, you have to sell products, ideas or yourself. Ronan has skillfully and systematically taken the mystique out of selling and shows how this can be a realistic process. This book is more than just a collection of arguments, but a real “how-to-approach” in the process of selling. Regardless of your selling experience, novice or master, it should remain at hand’s reach on ones desk for continual reference. By applying these concepts and action points, my approach to selling has fundamentally changed, leading to very tangible success. A permanent on my desk.”
Mike Kehoe, Business Development and Strategy Manager
“Ronan has changed sales performance in our organisation, by helping our sales teams to focus on executing exactly the right sales behaviour. I am delighted that he has written a book on these skills and processes. It is a true reference guide for what top sales producers should actually do.”
Niamh Kelly, HR Director
Magnet Networks & Hibernia Atlantic, Columbia Venture Capital Companies
A comprehensive book which addresses the specific sales skills necessary for selling success. Regardless of your level of selling experience, it is an excellent reference guide.
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