Bulgaria Food and Drink Report Q2 2012
Business Monitor International, April 2011, Pages: 119
The Bulgarian consumer outlook will remain challenging over the short- to medium-term at least. Issues such as economic difficulties – largely caused by the slowdown in its main export partners – and weak domestic demand will remain in play over the coming months. On the other hand, value growth of the food and drink market in Bulgaria will be depressed by disinflationary trends.
Headline Industry Data (local currency)
- 2012 per capita food consumption: +1.75%; forecast compound annual growth rate to 2016:+2.44%
- 2012 alcoholic drinks sales: +0.94%; forecast compound annual growth rate to 2016: +1.58%
- 2012 soft drinks sales: +4.22%; forecast compound annual growth rate to 2016: +6.57%
- 2012 mass grocery retail sales: +2.36%; forecast compound annual growth rate to 2016: +4.84%
Key Industry Trends
Government Tightens Spirits and Wine Advertising Guidelines: In January 2012, the Bulgarian Cabinet passed a new Wine and Spirits Bill that prescribes minimum alcohol content for some beverages and bans the false labelling of beverages. Different brandies have their alcohol content set at minimums of between 37.5% and 47%, and alcohol for beverages must be of agricultural origin and not synthetic. Fines will be levied for counterfeiting brands in an effort to achieve compliance with EU regulations.
Delhaize Shutting Down Underperforming Stores in Bulgaria: Following its 2011 acquisition of Serbian Delta Maxi and its Bulgarian subsidiary Piccadilly, Belgian mass grocery retail (MGR) operator Delhaize recently announced the closing of six of its Piccadilly supermarkets and its Tempo hypermarket in Bulgaria, which have been judged as underperforming. Nevertheless, Delhaize also reportedly remains committed to its intention to launch new Piccadilly stores over the next decade.
Lidl to Expand Aggressively: German discount operator Lidl recently announced plans to open 65 new stores in Bulgaria over the course of 2012. Having opened 22 new stores in 2011, the announcement represents an aggressive ramping up of the company's expansionary efforts, with strong competition provided by German major Rewe's Penny discount format.
Key Risks To Outlook
Eurozone Difficulties Pose Downside Risks for Bulgaria’s Economic Performance: Bulgaria depends on Europe for around 60% of its exports. However, export growth, which is vital for its economic recovery, will continue to be challenged by weak eurozone performance, with the situation also posing challenges for Bulgaria’s financing needs and its longer-term balance of payment stability.
Business Monitor International's Bulgaria Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Bulgaria's food and drink industry.
BMI Industry View
SWOT Analysis
Bulgaria Food Industry SWOT
Bulgaria Drink Industry SWOT
Bulgaria Mass Grocery Retail Industry SWOT
Business Environment Ratings BMI's Core Global Industry Views
Table: Agricultural Commodity Prices
Table: Core Views Q212
CEE Food & Drink Risk/Reward Ratings
Table: Central And Eastern Europe Food & Drink Risk/Reward Ratings Q212
Bulgaria's Food & Risk/Reward Ratings
Macroeconomic Outlook
Table: Bulgaria – Economic Activity
Industry Forecast Scenario
Consumer Outlook
Food
Food Consumption
Table: Food consumption indicators, Historical Data & Forecast
Confectionery
Table: Confectionery indicators, Historical Data & Forecast
Canned and Processed Food
Table: Canned food indicators, Historical Data & Forecast
Table: Meat – Production, Consumption and Trade – Historical Data & Forecast
Table: Jams And Jellies – Production, Consumption and Trade – Historical Data & Forecast
Table: Pasta – Production, Consumption and Trade – Historical Data & Forecast
Baked Products and Snacks
Table: Bulgaria Baked Products – Production, Consumption and Trade – Historical Data & Forecast
Dairy
Table: Dairy Production, Consumption and Trade – Historical Data & Forecast
Drink
Alcoholic Drinks
Table: Bulgaria Alcoholic Drinks – Production, Consumption & Trade – Historical Data & Forecast
Soft Drinks
Table: Bulgaria Soft Drinks – Production, Consumption & Trade – Historical Data & Forecast
Hot Drinks
Table: Bulgaria Hot Drinks – Production, Consumption & Trade – Historical Data & Forecast
Trade
Table: Bulgaria Sectoral Trade Data And Forecasts, Historical Data & Forecast
Mass Grocery Retail
Table: Mass Grocery Retail – Historical Data & Forecast
Table: Grocery Retail Sales By Format – Historical Data And Forecasts
Food
Key Industry Trends and Developments
Organic Foods as Niche Growth Area
Fast Food Stores Expanding in Number
Difficult Economic Conditions Provide Opportunities for Consolidation
Bulgaria Continues to Increase Agricultural Output
Market Overview
Food Consumption
Food Production
Leading Players
Confectionery
- Unilever Bulgaria
- Kraft Bulgaria
- Nestlé Bulgaria AD
- Ital Food Industry AD
- Zagorka (Heineken)
- Carlsberg Bulgaria
- Kamenitza (StarBev formerly InBev Bulgaria)
- Devin
- Mass Grocery Retail
- Metro Cash & Carry Bulgaria
- Rewe Bulgaria (Billa and Penny Markt)
- CBA Bulgaria
- Piccadilly (Delta/Louis Delhaize)
- Lidl Bulgaria
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