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Mobile Video Adaptation and Delivery 2012-2016
TeleResearch Labs, May 2012, Pages +: 200
Purging the Fear of Tier 2/ Tier 1 Operators and Device Makers to Invest in Mobile Video/Pay TV Services by Strategical Guidelines for Seamless Adaptation & Delivery Towards Maximising ARPUs, with Forecasts for 2012 - 2016
An accurate study of the present and the expected face of the telecom market based on detailed research by our experts has been supported by true data extracted from the grass root levels. This study is a conclusive report based on interviews, data mining techniques, in depth analysis, scrutiny of factual data and possible innovative propositions that could equip an entity to tackle the ongoing advancements in the industry.
Key Questions Answered
Q1 How is the mobile video market defined and segmented?
Q2 What are the drivers and inhibitors that will affect the mobile video market in the future?
Q3 Who are the stakeholders in the market and what are their key roles in it?
Q4 What is the size of the devices' market that play vital role in the delivery of mobile video services?
Q5 What are the types of business models being adopted to make the services deliverable and profitable?
Q6 What are the standards and technologies used to deliver mobile video services?
Q7 How are regional markets regulated and their affect on mobile video services and investments?
Q8 What is the current status of the global and regional mobile video market and how it will be headed in the future?
Q9 What are the key assumptions and rationale behind mobile video services that will define the market ‘s future?
Q10 What are the key findings analysed by TeleResearch Labs & suggestions offered by it?
Q11 How could the mobile app and mobile content community take advantage of mobile video market?
Q12 What are the key developments and new offerings in the market?
Q13 To what extent does video really ‘spam the network' and what are best ways to affectively offload/ manage data traffic?
Q14 How can traditional content owners capitalise on the mobile video services vis-à-vis smartphones and tablets as delivery mediums?
Q15 How greenfield operators can optimise their CAPEX for mobile video/ Pay TV services?
Q16 Which are the industries which could tap in mobile video services?
Who might Be interested in this Report?
With an obvious interest in the ongoing happenings within the mobile video segment of Telecoms, the report provides indepth-insight for telecom investors they cannot neglect. High concerns on the possible variance their investments might go through, is a good enough reason why this report will be beneficial for them.
For a better understanding of the dynamics of mobile video markets across the globe, this study would also provide global opportunities and competitive analysis. Business Case Studies, Absolute picture of the mobile video subscriber growth & psychology and recent technological developments make this a must read for better understanding of current and upcoming scenarios.
For better product development and giving a competitive edge to the product in sync with the technological revolution.
For better product development and giving a competitive edge to the product in sync with the technological revolution.
Service providers and Application Developers
Insight on the market expectations and forecasting risks and opportunities as MBB would plunder along global markets in the years ahead.
The possible changes that content development might go through and issues of adaptability solved.
A study of regulatory standards maintained across the globe and the possible amendments that might be required.
Educational Institutes (esp. in the telecom or IT sector)
A complete analysis with case studies for in depth understanding of the MBB technology revolution. A compelling study and research material for both students and professors.
Chapter 1: Market Definitions and Research Methodology
Chapter 2: Executive Summary
Chapter 3: Global Mobile TV Market – It's a Long Road…and it's Hard as Hell…
3.1 Market Introduction
3.2 Mobile Convergence: Mobile TV and Fixed
3.3 How Mobile TV Services Can be Improved?
3.3.1 Transition from Analog to Digital – Who all would be Affected and How?
18.104.22.168 Digital Communication System Based
22.214.171.124 Analog Based Mobile TV
126.96.36.199 Digital Based Mobile TV
3.3.2 Broadcast Standards: Key Modes of Delivery
3.3.3 Solution Reaching Mass Level Audience
3.3.4 The Significance of Stakeholders Cooperation
3.4 Monetisation of Mobile TV Services
3.4.1 Revenue Generation Sources
3.4.2 Right Business Model to be Adopted
3.4.3 Direct Model
188.8.131.52 Mobile Operator Led Approach
184.108.40.206 Mobile Operator Led Approach with Broadcaster network Operator
3.4.4 Collaborative Model
220.127.116.11 Wholesaler Service Provider Model
3.4.5 Independent Model
18.104.22.168 Broadcaster Led Approach/ Free-to-Air
3.4.6 Case Studies: Business Models and Practices – What to Adopt and What to Avoid
22.214.171.124 Pricing Strategy Crucial for Service providers
126.96.36.199.1 Verizon V Cast vs. Qualcomm FLO TV
188.8.131.52 Business Models Adopted in Different Regions
184.108.40.206 New Hybrid Digital Business Model adopted in Eastern Africa
3.4.7 Does MobiTV Business Model Have an Ambiguous Future?
3.4.8 Favorable Regulations: Key to Success
220.127.116.11 Regulations Affecting the Market
18.104.22.168 Duplicate/ Multiple Regulations Hindering Growth
22.214.171.124 Different Strategies for Different Regions
126.96.36.199.1 Why Europe still Struggles in the Lead?
188.8.131.52.2 Overview of Regulations in North America
184.108.40.206.3 Asia Pacific Leading the Market
3.5 Mobile TV Market Analysis
3.5.1 Global Mobile TV - Current and Market Forecast
3.5.2 Global Mobile TV Market Revenue by Service Type
3.5.3 Global Mobile TV Revenue Market by Platform
3.5.4 Global Mobile TV Market Revenue by Business Model
3.5.5 Global Mobile TV Subscriber Base Forecast
3.5.6 Global Mobile TV Subscriber base by Technology
3.6 Regional Analysis of Mobile TV Market
3.6.1 North America
220.127.116.11 Market Dynamics and Snapshots
18.104.22.168 Number of US Mobile Internet and Video Viewers Increasing Significantly
22.214.171.124 US Mobile Video Ad Spending
126.96.36.199 Mobile TV Subscriber Base Forecast
188.8.131.52 Market Dynamics and Snapshots
184.108.40.206 Mobile TV - Current and Market Forecast
220.127.116.11 Mobile TV Subscriber Base Forecast
3.6.3 Latin Americat
18.104.22.168 Market Dynamics and Snapshots
22.214.171.124 Roll Out of 700 MHz of Digital Dividend Spectrum
126.96.36.199 Mobile TV - Current Revenue and Market Forecast
188.8.131.52 Mobile TV Subscriber Base Forecast
3.6.4 Asia Pacific
184.108.40.206 Market Dynamics and Snapshots
220.127.116.11 Mobile TV - Current Revenue and Market Forecast
18.104.22.168 Mobile TV Subscriber Base Forecast
3.6.5 Middle East & Africa
22.214.171.124 Market Dynamics and Snapshots
126.96.36.199 Huge Potential lying in the African Mobile TV Market
188.8.131.52 Mobile TV Revenues - Current and Market Forecast
184.108.40.206 Mobile TV Subscriber Base Forecast
3.7 Key Developments in Mobile TV Market
220.127.116.11 Key Mobile TV Offerings
3.7.1 Verizon Video
18.104.22.168 AT &T U-Verse Mobile
22.214.171.124 Sprint TV
126.96.36.199 T-Mobile Mobile TV prime
3.7.2 You Tube Dominates Social Networking
188.8.131.52 You Tube Video Consumption across Social networks
184.108.40.206 YouTube Usage compared to other Video Brands
220.127.116.11 Top 10 Most Subscribed Channels on You Tube
3.7.3 Future Events to Watch Out For
18.104.22.168 Worldwide Sports Events
22.214.171.124 CyFrowy Polsat to Launch Mobile TV Service in 2012
3.7.4 MetroPCS Launching Dyle Mobile DTV Service
3.7.5 TV Viewing on Tablets to Put on the Spikes in Coming Years
126.96.36.199 Tablets boosting Mobile TV Revenues
188.8.131.52 Growing Significance of Tablets
184.108.40.206 Tablets Cannibalising Other Devices Usage
3.7.6 PacketVideo Will Launch Mobile TV Add-on Receivers
Chapter 4 :Global Mobile Video Services Market- A Shredding Anlaysis
4.1 Market Introduction and Overview
Significance of Mobile Video Consumption to Leapfrog
What Roadmaps Should Operators/ Greenfield Players Follow to Combat the Risks Associated with Mobile Video Market?
4.3.1 Evaluation of the Risks Associated with Mobile Video Services
4.3.2 Leveraging Mobile Video Services for Maximum ROI
220.127.116.11 Optimising CAPEX is the Focal Point
4.3.1 Global Mobile TV Receiver Chips Market
Leveraging Mobile Video Services for Maximum ROI
Optimising CAPEX is the Focal Pointer
Mobile Data Traffic Offloading Solutions – An Eye Opener
Femtocells vs. Wi-Fi for Data Offloading – Which would make the ultimate cut?
Enhancing Customer Experiences
Understanding the Consumption Patterns and Preferences
Weekly and Monthly Time Spent on Video by Age and Gender
Women Spend More Time on Social Networking than Men Globally
Enhancing Video Quality for Viewers
Providing Innovative and Quicker Product Packaging
Adopting Appropriate Video Content Strategies
Applying Optimum Business Model
Monetisation of Mobile Video Services
Global Mobile Video Services Subscribers Forecast
Global Mobile Video Services Market Revenue Forecast
Regional Mobile Video Revenues Forecast
Regional Mobile Video Subscribers Forecast
Mobile Video Beyond Telecoms Realms – How and Which Way Other Businesses Stand to Benefit….and Add to Operators' Revenue
New Avenues for Automobile Industry – A Feature to Differentiate
Remote Mobile Security Vigilance Industry Becoming Efficient
Education Industry providing New Advance Solutions
Healthcare Industry Benefiting from Mobile Video Services
Verizon, Motorola Mobility and BoxTone Rendering Mobile Solution to Healthcare Industry
Bell's Video Solutions for Healthcare
Mobile Video Merchandising Advantageous in Retail Sector
Video Calling: Huge Future Potential
NFC will be a Key Driver
Surging Content Market Taking Video to New heights
Mobile Data Traffic Offloading Solutions – An Eye Opener
4.5.9 VoD Market Growing Fast in Latin America
4.5.10 Open Source Empowering the Market
Chapter 5:Global Mobile Consumer Devices Market – Current Evaluation and a Peek Ahead
5.1 Devices Playing Crucial Role
5.1.1 Global Mobile Consumer Device Shipment - Current and Forecast
5.1.2 Mobile Consumer Device Shipment Forecast by Typee
5.1.3 4G LTE Handset Shipment Forecast
5.2 A Plethora of Devices Leading to Bandwidth Crunch
5.3 What are the New Opportunities to Grab in the Device Accessories Market?
5.3.1 Global Mobile TV Receiver Chips Market
5.3.2 Smartphones Accessories Marketst
Chapter 6: A Brief Analysis of Who should Do What?
6.1 What are Stakeholders Roles in Mobile Ecosystem?
6.1.1 Cellular Service Provider and Operator
6.1.2 The Broadcast Network Operator
6.1.3 The Advertiser
6.1.4 The Content Creator/Provider/Broadcaster
6.1.5 The Content Aggregator
6.1.6 The Handset Manufacturer
6.1.7 Application and Service Provider
6.1.8 The End user
6.2 Business Partnerships – How to Strategise and Select for Seamless Delivery of High QualityMobile Video Services?
6.2.1 MobiTV Joining Hands with Dolby to Deliver High Quality Sound across All Screens
6.2.2 QuickPlay Media Powering myTV Video services in Hong Kong
6.2.3 Collaboration of Dialogic with VoiceServe to Develop Mobile Video Conferencing
6.2.4 Verizon and Redbox Partnership Cannibalising Netflix Business
6.2.5 Global Technologies and Yorktel Fortifying Global Leadership in Mobile Video Conferencing
6.2.6 Bell with QuickPlay Media Introduced Enhanced Mobile TV Player
Chapter 7: ACompetitive Landscape for Operators and Mobile Device Makers: Who is ahead of Whom and Why?
7.1 A Closer Look at Top Players
7.1.1 Players Leading in Smartphone Market
7.1.2 Could Apple's Tablet Market Dominance be Ended?
7.1.3 Nokia on its Deathbed?
7.2 Significant Business Case Studies
7.2.1 NTT DoCoMo, Japan
7.2.2 China Mobile, China
7.2.3 Maxis Malaysia, Malaysia
7.2.4 Telstra, Australia
7.2.5 SK Telecom, South Korea
7.2.6 Verizon,Wireless, USA
7.2.7 AT & T, USA
7.2.8 Orange, France
7.2.9 MTS, Russia
7.2.10 MTN, Nigeria
7.2.11 Vodacom, South Africa
7.2.12 ViVO, Brazil
7.2.13 Pay OTT TV – Analysis of Two Top Rivals
18.104.22.168 Hulu Plus
Chapter 8 : Multiple Revenue Streams of Mobile Video Services to Curb Churn.
8.1 Market Introduction and Developments
8.2 IPTV and Mobile TV Extending Pay TV Market to New Heights
8.2.1 Pay TV Market- Shifting Trend to IP based Deliveries
8.3 Basket of Mobile Video Services Available for Monetisation
8.3.1 Mobile TV Services
8.3.2 Mobile Video On Demand Services
8.3.3 Mobile Video Advertising
8.3.4 Live Cameras
8.3.5 Video Portals
8.3.6 User-Generated Video (UGV)
8.3.7 Other Streaming Applications
Chapter 9: What are the Prime Catalysts for Mobile Video Services Market?
9.1: Key Factors Shaping the Mobile TV and Video Services Industry
9.1.1 The Increasing Use of Mobile Broadband Driving the Video Market
22.214.171.124 Global Mobile Broadband Usage
126.96.36.199 Mobile Internet Users and Monthly Internet usage
9.1.2 World's Internet Traffic Dominated by Mobile Data Traffic
188.8.131.52 Mobile Data Usage per Month
184.108.40.206 Global Mobile Data Traffic
220.127.116.11 Global Monthly Mobile Data Forecast
18.104.22.168 Mobile Monthly Data Forecast by Geographical Region
22.214.171.124 Mobile Data Traffic Forecast by Device Type
126.96.36.199 Mobile Data Traffic Forecast by Networks (2G, 3G & 4G)
188.8.131.52 Mobile Data Traffic Forecast by Application Category
9.1.3 Advertisers Viewing Mobile TV as A Tool to Target Mass Customers
184.108.40.206 Global Digital media –Transformation in Advertising Channel Spending
220.127.116.11 Monetization of Video Advertising through Mobile
9.1.4 Mobile Video – A New Platform to Save their Falling Revenues
9.1.5 Spurring Mobile Applications Demand will Continue to Drive the Market
18.104.22.168 Mobile App Store Downloads
22.214.171.124 Mobile App Store Revenues for Top players
9.1.6 Inclining Spoon Feeding Habits leads the Customers to Want More and Better
9.1.7 3G/ 4G Leading the Battle of Technology
126.96.36.199 Evolution of Technologies
188.8.131.52 Technology Forecast by Subscriber Base
184.108.40.206 Global LTE/ WIMAX Deployment
9.1.8 Smartphone – A Turn Around in the in Mobile Devices Market
220.127.116.11 Global Smartphones Current Sales and Market Forecast
18.104.22.168 Smartphones' Market Scenario in Key Countries
22.214.171.124 NTT DoCoMo 4G LTE Smartphone
126.96.36.199 AT&T 4G LTE Smartphone
188.8.131.52 Smartphone Apps Playing a Significant Role
184.108.40.206.1 BBC iPlayer
220.127.116.11.2 Elgato's Eye TV
18.104.22.168.3 Slingbox Television
22.214.171.124.4 Live TV Sports Coverage Through Sky Mobile TV
126.96.36.199.5 Streaming live TV from PlayStation 3 with Play TV
188.8.131.52.6 SlingPlayer Mobile App for watching Terrestrial TV on Smartphones
184.108.40.206 Smartphones to Watch Out For in 2012
220.127.116.11.1 HTC One X, S and V
18.104.22.168.2 Nokia 808 Pure View
22.214.171.124.3 Nokia Lumia 610
126.96.36.199.4 Samsung Galaxy Beam
188.8.131.52.5 Sony Xperia P, Xperia U, Xperia S
184.108.40.206.6 LG Optimus 4X HD
220.127.116.11.7 LG Optimus VU
18.104.22.168.8 Panasonic Eluga
22.214.171.124.9 Huawei Ascend D Quad
126.96.36.199.10 Acer Liquid Glow
188.8.131.52.11 Lava Xolo X900
9.1.9 Underserved/ Unserved Market – A Hub of Unmet Needs
9.1.10 Growing Popularity of UGC and Web Mobile Social Networking – YouTube, Facebook, Twitter and LinkedIn
184.108.40.206 Global Mobile Social Networking Customers
220.127.116.11 Emerging Trends in Major Markets
9.1.11 Faster Adoption of Video Content Drives the Market Growth
Chapter 10 : What Restricts Mobile Video Services Market?
10.1 Key Inhibitors Affecting Mobile TV and Video Services (VOD) Market
10.1.1 Subscribing Cost Still Remains Out-of-Pocket for a Significant Customer Base
10.1.2 Global Recession Affecting Consumer Real Spending and Operators Revenues
10.1.3 TCompanies Reluctant to Invest in Required High Infrastructure Cost
10.1.4 Spectrum and Bandwidth Problems Limiting Its Growth
10.1.5 Consumers Lack of Interest in Mobile Broadband Affects Mobile Video Market
10.1.6 Uncertainties of Business Models- A Major Setback with Service Providers
10.1.7 Non Availability of Compatible Smartphones Bolstering Operators Challenges
10.1.8 Migration Completely to 3G/4G Technology will be a Protracted Task
10.1.8.1 Higher numbers of 2G Subscribers than 3G
10.1.9 Regulatory Resolutions Affecting the Mobile Video Market
Chapter 11 Our Conclusions and Findings:How to Succed?
11.1 Getting the Pricing Right for Mobile TV Services
11.2 Selecting the Most Appropriate Hybrid Technologies for Reducing the Infrastructure
11.3 Innovation and Affordability should be the Key Mantras for Success
Chapter 12 Glossary
List Of tables
Table 3 1: Global: Mobile Video Services Market/Applications
Table 4 1: Global Mobile Consumer Device Shipment by Type (In Million), 2011-2016
Table 5 1: Mobile–Only Internet Users by Region (In Million), 2011-2016
Table 5 2: Mobile Subscribers Accessing Web at Least Monthly, 2011
Table 5 3: Mobile Data Usage per Subscriber per Month by Geographical Region (In MB),
Table 5 4: Global Monthly Mobile Data Traffic by Geographical Region (In TB), 2011-2016
Table 5 5: Monthly Mobile Video Data Traffic Forecast by Device Type (In TB), 2011-2016
Table 5 6: Evolution of Technologies
Table 5 7: Global 3G & Above Subscriber Base by Geographical Region (In Million), 2011-
Table 5 8: Stakeholders Brief Synopsis
Table 5 9: Growing Trends in Mobile Social Networking in US and EU5, Sept 2010 and Sept
Table 7 1: Understanding the Consumption Patterns and Preferences
Table 8 1: Mobile TV Key Broadcasting Standards Synopsis
Table 8 2: Type of Transmission
Table 8 3: Examples of Mobile TV Business Models
Table 8 4: European Mobile TV Regulation Overview
Table 8 5: Online Unique Viewers for Video Brands (In 000), Jan 2011
Table 8 6: Online Total Streams for Video Brands (In 000), Jan 2011
List of Figures
9.8.1 North America
Figure 3 1: Types of Mobile Video Services
Figure 4 1: Global Mobile Consumer Device Shipments Forecast (In Million), 2011-2016
Figure 4 2: Global Consumer Device Shipments by Type (In %), 2010-2016
Figure 4 3: Global 4G LTE Handset Shipments Forecast (In Million), 2011-2016
Figure 4 4: Multiplying Effect of High End Devices on Mobile Data Traffic, 2011
Figure 4 5: Global Mobile TV Receiver Chips Market Forecast (In Million), 2011-2016
Figure 5 1: Global: Mobile Broadband Subscription per 100 inhabitants, 2010
Figure 5 2: Global: Mobile Broadband Subscribers (In Billion), 2011 and 2016
Figure 5 3: Mobile–Only Internet Users by Region (In %), 2011-2016
Figure 5 4: Global: Mobile Data Traffic (In %), 2011 and 2016
Figure 5 5: Global Monthly Mobile Data Traffic
Mobile video & TV services have been around for almost over a decade…and yet mobile network operators haven't been able to cash in on these services. Why? Is it the fear they harbour against the required network upgrades and CAPEX associated with it or have they simply shut their eyes towards the mammoth revenue opportunities possible via mobile video/ mobile TV services? The aim of our first research offering of 2012 is to shatter the hesitation of operators, particularly tier 2 and greenfield operators who are at the toddler stage in telecoms towards these services and assist them in ensuring their ARPUs are on an upward swing for the next 5 years – for the time has come when you simply can't afford to rely on conventional mobile data offerings to your subscribers and risk being snuffed out by competitors unless you adapt to mobile video services and commence seamless, top quality video delivery on mobile devices to your customers.
As a Mobile Network Operator you must ask yourself:-
a) Are you having a hard time in network management for delivering seamless quality mobile video & TV services?
b) Have you thought of delving your operations in unserved/ underserved markets, globally?
c) Are you at a loss as to selecting the most profitable business partnerships vis-à-vis mobile video and TV services?
d) Does choosing the most appropriate business and pricing model for your mobile
video services becoming an ongoing struggle for you?
e) Are you confused as to whether your mobile video services roadmap correct?
f) Are you paying enough attention on consumer/ devices segmentation?
g) Is managing data traffic becoming an increasingly tough task for you?
h) Are regulatory measures hindering your business prospects?
i) Have you thought of newer ways to promote your mobile video & TV services or are still relying on conventional techniques?
j) Have you thought of collaborating with other industries in tapping further mobile video & TV subscribers?
If you affirm to any of the above questions our research could be a ready reckoner for you.
As voice revenues are slowly being choked off by the spreading tentacles of data traffic, the most crucial question in front of MNOs worldwide is – How to keep spiraling up their ARPUs in front of this relentless assault? Granted, there's 4G LTE/ WiMAX as a soothsayer….however, we aren't talking of the un-of-the-mill data consumption – The global mobile data traffic would go over 10 exabytes a month by 2016 as per the research sleuths of TeleResearch Labs – and video content would comprise the lion's chunk of the matter. Why is this so?
Well, firstly, owing to the simple fact – What's visualised is better perceived/ understood, globally, be it an avid music lover or a porn addict (no pun intended), or, the big-shot C-Level executive of any business, be it Telecoms, IT, Retail, Manufacturing etc. With the varied differences in the socio-economic make-up of countries spanning from North America to the depths of Africa, and the fastly-rising lifestyles of people in Asia, to Australia & New Zealand, the time is Now for all MNOs & the producers of mobile communications devices to Act rather than feel hopelessly outdated within the next 5 years – And that's what led to the birth of our latest investigation, justifiably titled – Mobile Video Adaptation & Delivery, 2012 – 2016.
The lifeline of any telecom operator across the globe is its ARPUs – As outlined above, have you, as a network operator, fully comprehended whether (or not) the much hyped ‘super-fast' 4G LTE networks, which many of you claim would be launched before we bid adieu to 2012, be actually capable to quench the skyrocketing mobile data (in particular, video) traffic? How many ‘second-best' strategies have you put in place to safeguard the stupendous amounts you are currently investing, or planning to invest into your networks to meet this challenge?
Then again, what about the device makers? They can't be left out of the fray as tier-1 business partners of all MNOs. With the plethora of mobile devices – be it smartphones, tablets, notebooks, netbooks, laptops etc., flooding global telecoms markets, the ultimate questions device makers need to ask themselves is whether they have/ are paying the due respect to market/ consumer segmentation or not? Are you still angling up that ‘cram-all-features-into-one' strategy? Wake up if you are! There won't be any ‘super, one-all mobile device – Yes, not even the much touted iTV, which's purportedly being launched by the company that's sort of made it its ‘distract and win' ploy by filing lawsuits against its competitors across the global telecom canvas – Apple Inc.
Coming back to mobile operators again, the biggies out there might be sitting smugly after plunging billions of dollars into 4G networks/ technologies, but what about those who aren't so big, the ones just starting out - Be it upon the hot sands of the Middle East or the vast darkness of Africa, or across the arid plains of central Asia? Can they do something different Now to reach out and grab the tremendous opportunity that mobile video & TV, as a data content
service, beckons all connected to the telecoms industry? Moreover, who should/ should not be the pioneer towards investing billions into this particularly challenging segment of the mobile communications industry?
These are some of the questions we have attempted to answer in our Report.
Apart from mobile devices'/ consumer/ economic/ cultural/ regulatory segmentation & roadmaps towards mobile video adaptation and delivery, TeleResearch Labs' experts have deduced numerous forecasts on mobile video subscribers, technologies, hindrances, ARPUs, and investments, globally as well as regionally – to assist each and every MNO and mobile device maker to chart his course of action beginning this year till 2016. And yes, as is our usual practice, our analysts made sure they left out nothing related to this concept of ‘mobility' – So, unlike many other of our esteemed fellow research firms out there, we not only took into consideration smartphones as a medium of video services to the public and corporates, but included every other possible medium that facilitates mobility of video services – tablets, laptops, notebooks, netbooks, and even USB devices, and provided forecasts pertaining to all sections across all these mobile devices.
Convergence – That's what lies behind succesful mobile video services' adaptation and delivery. So we have even gone beyond these mobile devices and attempted to inculcate and examine industries other than telecoms, for instance, automobiles, with suggestions to truly, exhaustively extract revenues from all possible sources via mobile video/ Pay TV services across different regions globally. This assumes importance as people's concept of accessing video/ TV is moving from fixed to mobile devices – Entertainment and infotainment, be it the common man or corporates, is being demanded ‘while on the go'.
The ultimate purpose of this research is to provide MNOs and the mobile device makers with guidelines as to when/ how/ whether/ whether not to/ till what extent, make what/ how much of investments, and where/ where not into networks and partnerships targeted towards making mobile video services/ devices completely feasible and worth the time and money invested – so that all may reap the golden harvest that mobile visualisation has in store – be it from the perspective of the general public or business houses, right up till 2016. Moreover, we have analysed the peculiar qualities of remote/ unserved areas and suggested appropriate strategies for tier 2/ greenfield mobile network operators to make the very challenges of such areas into their strengths. Around 1.4 billion people accounting for 20% of the world population have no access to electricity including 585 million based in sub-Saharan Africa and remaining mainly from Southeast Asia. People, despite no electricity, are able to access mobile mainly in rural areas of these regions. This “off grid on Internet” population serves as an unserved target for mobile operators to accomplish their goals. Globally there are 32 countries where mobile data has already broken the electricity barrier. In 2011 total number of mobile users in sub-Saharan Africa and Southeast Asia exceeds the total on-grid population. By the end of 2013, the number of mobile users in the Middle East will exceed the Middle Eastern on-grid population, and by 2015 the number of mobile phone users in South Asia (India and surrounding countries) will exceed the South Asian on-grid population. It is expected that this off grid on Internet population is expected to reach around 138 million by 2015. Towards this our Report attempts to remove the fear/ hesitation which many tier 2/ greenfield operators could be harbouring towards investments in mobile video services. Several insightful and detailed case studies and analysis of mobile video services' pricing/ business models have been included in the Report to give you an indepth scenario of these services and how to commence and successfully manage them.
In chapter 3 we have delved into the global mobile TV market and besides other matters,covered and analysed the imperitiveness of convergence of mobile devices, ways to monetise mobile video & TV services via selecting the most appropriate business model for operators at any stage of implementation of these services. Detailed and regional forecasts on mobile TV services based on subscribers/ revenues/technologies/ business models have been included to fully cover this segment.
Chapter 4 is devoted to the global mobile video services market, and includes roadmaps, guidelines for operators, particularly greenfield and tier 2 operators, ways to optimise CAPEX and maximise RoIs. Data traffic management, consumption patterns, and regional forecasts on subscribers and revenues are also included. How to expand your mobile video services subscriber base by venturing into other industries has been analysed to fully fortify this section.
Chapter 5 talks about the mobile devices' market and inculcates shipments and related forecasts.
Chapter 6 covers the various stakeholders' role in mobile video and pay TV services and includes an exclusive section on strategic business partnerships.
Chapter 7 revolves around the competitive landscape and contains several insightful case studies.
Chapter 8 discusses each and every avenue within mobile video services market, while chapters 9 & 10 cover and analyse the market catalysts and hindrances in detail.
Chapter 11 contains TeleResearch Labs' findings and conclusions.
Spread over a daunting 6 months and extensive traveling, interviewing, data mining and analytical efforts by our analysts, the time is ripe for you to sit back and relish the latest product from the house of TeleResearch Labs – Mobile Video Adaptation & Delivery, 2012 – 2016 – So that you may avoid wrong planning/ strategies for the next 5 years towards mobility of the ultimate data service, mobile video, and pen affective ploys for your business to ensure maximal ARPUs with minimal costs and investments.
Key Findings And Forecasts
K1 Global mobile TV/ video subscribers will surpass 900 million by 2016.
K2 Global mobile data usage per subscriber per month would be more than 6177 MB in the next four years. Highest data usage will be seen in North America followed by Europe.
K3 Soaring global mobile data traffic will account for 60% of the consumer Internet traffic by 2015, out of which mobile video will account two third of the total share.
K4 Global mobile monthly data traffic will increase 18 fold and reach 10 Exabytes (EB) by 2016. Asia Pacific will continue to dominate the market.
K5 US mobile video advertising spending will grow significantly and reach US$ 372 million by 2016, and global expenditure on mobile advertising will reach approximately US$30 billion by 2016 – and to what extent video will comprise the share.
K6 Global mobile operator's data revenues will surge significantly and reach US$ 493 billion by 2016, and how video will be a major driver for this growth.
K7 Global mobile TV market will experience strong growth and would reach US$ 7 billion by 2016.
K8 Which mobile operators should invest in mobile video segment at this stage, and which ones should not do so, and why.
K9 The best techniques to converge mobile video services and devices, based on affective user/ market segmentation.
K10 At least 40% of smartphone users will use mobile video services from the current 29% by 2016.
K11 More than 40 countries including India, Indonesia, Nigeria, etc. will have a break through in mobile video market after mobile network will break the electricity barrier by 2016.
K12 Mobile video consumption is surging exponentially and will surpass 693 billion minutes by 2015.
K13 Global mobile consumer device shipments would reach 2.8 billion units in 2016.
K14 TV viewing on tablets would increase to approximately 3 hours each month by 2014.