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Country Report Macau

Description:
On April 17th Macau's Statistics and Census Service published data on the use of information technology (IT) by households in the territory, showing that, despite a high level of IT penetration, e-commerce remains underdeveloped.

As a prosperous economy, it is no surprise that Internet use is widespread in Macau. However, the use of the Internet and other forms of IT, such as mobile phones, to facilitate person-to-person communication, continues to outstrip commercial uses, such as online shopping, showing that there remains considerable room for take-up of online retail services in the territory.

The number of households using the Internet in 2014 rose by 4.6% year on year, to 159,900, accounting for 84.3% of the total. However, fixed-broadband users fell by 3.2%, to 127,700 households, whereas mobile-broadband users rose by 14.1%, to 139,300. The number of households with more traditional computer equipment, such as desktop computers, fell in 2014 (down by 0.8%, to 121,000), indicating that mobile-phone and tablet usage remains the more dynamic segment of the market, which online retailers will seek to target.
 
Contents:
Country Report Macau

Online retail yet to realise its potential
Event
Analysis
Impact on the forecast
 
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