Telecoms and Technology Report Brazil 3rd Quarter
The Economist Intelligence Unit, September 2012, Pages: 14
Brazil is a fast-growing market for mobile telephony, and with 256m subscribers (July 2012) it is now the world's fifth-largest market (behind China, the US, Japan and Russia). Mobile penetration rates (at 132% in July) are above emerging-market averages, and will rise to 169% by 2016. Because of high calling costs, consumers have multiple phones to access cheaper calls within the four main networks, and individual user penetration rates are lower (83%). This is also boosting sales of mobile units with multiple-SIM-card capacity.
Firm GDP growth over the medium term, the development of technology and adoption by consumers and companies will increase annual mobile revenue to US$60bn by 2016, driven by a tripling of revenue from mobile data services, as well as the expansion of broadband Internet access.
Broadband Internet subscription rates are estimated at 9.9% in 2012 and will rise to 14.6% by 2016, driven by government plans (the Plano Nacional de Banda Larga, or PNBL) to increase broadband Internet access.
Industry List: Hardware, Telecoms and Technology, Internet, Telecoms and Technology, Software, Telecoms and Technology, Telecoms and Technology, Telecoms, Telecoms and Technology
Industry Codes (NAIC): 517
Industry Codes (SIC): 48
Telecoms and Technology Report Brazil 3rd Quarter
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