BrandZoom Research Report: Gaskets

Hedges & Company, December 2011, Pages: 38

BrandZoom: Gaskets is an automotive market research report of enthusiasts' opinions on 10 leading gasket brands. It provides side-by-side comparisons of the factors most important to consumers when shopping for and buying gaskets. Survey participants selected the brands they were familiar with and chose from a list of 13 words or phrases those that match their perception of the brands. The words and phrases reflect the qualities consumers consider when buying parts, such as reliability, price, quality, recommendation and customer service.

Page 1: Title
Pages 2-3: Research Methodology
Pages 4-5: Brand Familiarity
Page 6: Brand Familiarity Graph
Page 7: Positive Perception
Page 8: Positive Perception Graph
Pages 9-22: Graphs by Words/Phrases
Pages 23-33: Graphs by Brand (Brand Overviews)
Pages 34-37: Demographics
Page 38: Appendix

-Cometic®
-Federal Mogul®
-Fel-Pro®
-Flatout Gaskets
-GM Performance PartsTM
-JEG'S®
-Summit® Racing
-SCE Gaskets
-Mr. Gasket Co.®
-Mopar® Performance

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