BrandZoom: Fasteners is an automotive market research report of enthusiasts' opinions on 11 leading fastener brands. It provides side-by-side comparisons of the factors most important to consumers when shopping for and buying fasteners. Survey participants select the brands they were familiar with and chose from a list of 13 words or phrases those that match their perception of the brands. The words and phrases reflect the qualities consumers consider when buying parts, such as reliability, price, quality, recommendation and customer service.
This 35-page report is presented in easy-to-read graph format. There is a graph summarizing the findings for each of the words or phrases and for each of the brands listed in the report. There is also a Brand Familiarity graph, based on consumer awareness of the brands and Hedges & Company's exclusive Positive Perception graph measuring the overall positive characteristics consumers identified with each brand.
BrandZoom: Fasteners offers insight into consumers' brand perceptions and opinions. It is a valuable business tool that will help companies identify branding and marketing opportunities in this market.
Page 1: Title
Pages 2-3: Research Methodology
Pages 4-5: Brand Familiarity
Page 6: Brand Familiarity Graph
Page 7: Positive Perception
Page 8: Positive Perception Graph
Pages 9-22: Graphs by Words/Phrases
Pages 23-30: Graphs by Brand (Brand Overviews)
Pages 31-34: Demographics
Page 35: Appendix