Paints and coating products for the building industry in Italy - SWOT analysis

Databank Cerved Group, March 2012, Pages: 14

This report provides a SWOT analysis on the Italian market of paints and coating products for the building industry: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments

The sector is divided up according to the type of application:

- Products for exterior use – on facades (with the related undercoats and primers);
- Products for interior use (with the related undercoats and primers; this area excludes decorative
- products);
- Decorative products (with the related undercoats and primers);
- Enamels for wood and metal (with related undercoats);
- Transparent varnishes (with related undercoats);
- Other coating products;
- Complementary products, such as concentrated dyes, thinners, stucco and paint stripper.

Methodology

Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. STRATEGIES OBSERVED 6
. 3.1. Strategic map of operators 6
. 3.2. Winning strategies 10
4. OPPORTUNITIES AND THREATS 11
CONNECTED PRODUCTS AND SERVICES 12
CONTACT 13
COPYRIGHT 14

List of Tables and Graphs:
MAP OF STRATEGIC GROUPS: BUILDING PROFESSIONALS, 2012
MAP OF STRATEGIC GROUPS: HOME IMPROVEMENTS, 2012
PAINTS AND COATING PRODUCTS FOR THE BUILDING INDUSTRY: OPPORTUNITIES AND THEIR SHORT/LONG TERM IMPACT, 2012
PAINTS AND COATING PRODUCTS FOR THE BUILDING INDUSTRY: THREATS AND THEIR SHORT/LONG TERM IMPACT, 2012

ALCEA S.R.L.
ADICOLOR S.R.L.
AKZO NOBEL COATINGS S.P.A.
ARD F.LLI RACCANELLO S.P.A.
BASF CONSTRUCTION CHEMICALS ITALIA S.P.A.
BOERO BARTOLOMEO S.P.A.
BSC COATINGS S.R.L.
C.I.P.I.R. - S.R.L.
C.P. ITALIA S.P.A.
CANDIS S.R.L.
CAPAROL ITALIANA GMBH & CO. KG.
CEBOS COLOR S.R.L.
CO.VER.LAC. S.R.L.
COLORIFICIO A. & B.CASATI S.P.A.
COLORIFICIO ADRIATICO S.R.L.
COLORIFICIO ARCO S.P.A.
COLORIFICIO ARREGHINI PORTOGRUARO S.P.A.
COLORIFICIO ATRIA S.R.L.
COLORIFICIO BRANDINI S.R.L.
COLORIFICIO I.CO.RI.P. S.P.A.
COLORIFICIO MIGLIAVACCA S.R.L.
COLORIFICIO MP S.R.L.
COLORIFICIO PAULIN S.P.A.
COLORIFICIO SAN MARCO S.P.A.
COLORIFICIO SAMMARINESE S.P.A.
COLORIFICIO TIRRENO S.P.A.
CONTEPLAST COLORIFICIO S.R.L.
CORI S.R.L.
COVEMA VERNICI S.P.A.
DAMASKOLOR S.R.L.
DI DONATO S.P.A.
EDISON S.R.L.
FARBE S.P.A.
FASSA S.P.A.
FORNACI CALCE GRIGOLIN S.P.A.
FRANCHI & KIM INDUSTRIE VERNICI S.P.A.
GIOLLI S.R.L.
GIOVANNI E PIETRO FRATELLI TASSANI S.P.A.
GIUSEPPE DI MARIA S.P.A.
HARPO S.P.A.
IMPA S.P.A.
INDUSTRIA COLORI FREDDI S. GIORGIO S.R.L.
INDUSTRIA TOSCANA VERNICI S.P.A.
ITALCROM S.R.L.
I.V.A.S. INDUSTRIA VERNICI S.P.A.
J COLORS S.P.A.
KEIMFARBEN COLORI MINERALI S.R.L.
KELLYCOLOR S.R.L.
KERAKOLL S.P.A.
LECHLER S.P.A.
LINVEA S.R.L.
LOGGIA INDUSTRIA VERNICI S.R.L.
MAPEI S.P.A.
MARRONCOLOR S.R.L.
MATERIS PAINTS ITALIA S.P.A.
METALCROM S.R.L.
NOVACOLOR S.R.L.
NUOVA COPRIK S.R.L.
OIKOS S.R.L.
ORAZIO BRIGNOLA S.P.A.
P.I.C. PRODOTTI INDUSTRIA CHIMICA S.R.L.
PLASVEROI INTERNATIONAL S.R.L.
PPG UNIVER S.P.A.
RIVAL RIVESTIMENTI INDUSTRIALI S.P.A.
ROMACOLOR S.R.L.
SAIF S.R.L.
SAINTGOBAIN PPC ITALIA S.P.A.
SESTRIERE VERNICI S.R.L.
SIR COLOR S.R.L.
SOLVEA SOLVENTI VERNICI ED AFFINI S.R.L.
SPIVER S.R.L.
TO.VER. ITALIA S.R.L.
U.C.I.C. UNIONE COLORI INDUSTRIE CHIMICHE S.R.L.
VALPAINT S.P.A.
VALT PLASTIC S.R.L.
VITALVERNICI S.R.L.
WALER S.R.L.

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