Worldwide Mobile Payment Market Marches Ahead
In-Stat/MDR, March 2012, Pages: 60
The mobile payment market has struggled for many years to take off. However, as market barriers begin to fade and necessary market elements begin to solidify, mobile payments are expected to gain momentum. This report examines the mobile payment market structure, outlining the various elements in this multifaceted market. Discussion focuses on remote and proximity mobile payment capabilities as well as the relationships comprised in this complex ecosystem.
With this report clients can
- Determine the number of proximity mobile transactions by region.
- Understand the relationship between mobile payment market elements.
- Identify the market drivers and barriers to future usage.
- Create targeted product roadmaps based on each payment technology’s usage forecast.
The report also includes:
- Market player profiles including: AisleBuyer, Apriva, BilltoMobile, Gemalto, MasterCard, mFoundry, Obopay, OpenMarket, PayPal, Sybase, and VIVOtech
- Payment technologies include barcode, in-app, mobile web payment (WAP), NFC, and SMS
- Forecasts for the mobile payments market through 2016 by payment technology
- Forecasts of anticipated usage and transaction volume by payment technology
- All forecast extend through 2016 and are segmented by geographic regions
Methodology
The information contained in this report comes from both primary and secondary sources. Primary research was conducted through direct interviews, face-to-face, over the phone, or via email, with mobile payment service providers. Interviews were conducted during the first quarter of 2012. Secondary research consisted of background research about mobile payments, including magazines, journals, trade publications, and Web searches in the first quarter of 2012 and analysis of previous In-Stat reports and consultation with other In-Stat analysts.
Key market trends illustrated in the research study were quantified using primary research. In-Stat conducted an electronic primary research survey of 787 individuals during the first quarter of 2012. The survey focused on identifying respondent’s usage and intended usage of mobile VoIP and video calling services.
Forecast Methodology
Mobile payment usage and transaction volume forecasting is based on analytical modeling, which in turn is based on data gathered, historical, present, and forward looking from industry sources, such as equipment providers and wireless network incumbents. All forecasts represent worldwide figures. For the purpose of this report, mobile payments include proximity (NFC/barcode technologies) and remote (mobile web, in-app, and SMS technologies).
Executive Summary
Mobile Payments Defined
- Payment Type
-- Remote Mobile Payments
-- Proximity
- Payment Technology
--Barcode
-- In-App
-- Mobile Web Payments (WAP)
-- NFC
-- SMS
- Payment Instruments
- Billing Mechanisms
- Capabilities
- Players
Market Influencers
- Growth Drivers and Market Opportunities
- Growth Inhibitors and Market Challenges
State of the Market
- Heavy Hitters Entering the Market
- Proliferation of Offerings
- Acquisitions and Investments
- Partnerships for Better Mobile Payments
- Handset Shipments Expected to Skyrocket
- Infrastructure Strategy is Key
Are Consumers Ready for a New Payment Instrument?
- Dissatisfaction with Current Payment Options
- Interest in Mobile Payments
- Establishing New Habits
Current Use of Mobile for Purchases
- Creating Value for the Consumer
- Retail Availability
- Security
Business Models
- Mobile Operator-Centric Model
- Bank-Centric Model
- Partnered Model
- Third-Party Insertion Model
Regional Variances
- Leading Markets
Japan
Kenya
South Korea
- Banking the Unbanked
- Relationship with Financial Institutions
- Regulatory Compliance
Forecast
- Proximity Mobile Payments
Transaction Volume
Transaction Value
NFC Mobile Payments
Barcode Mobile Payments
- Remote Mobile Payments
- Transaction Volume
- Transaction Value
- Mobile Web Payments
- In-App Payments
- SMS Payments
Vendor Analysis
- AisleBuyer
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
- Apriva
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
- BilltoMobile
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
- Gemalto
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
- MasterCard
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
- mFoundry
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
- Obopay
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
- OpenMarket
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
- PayPal
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
- Sybase
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
- VIVOtech
Mobile Payment Offerings
Competitive Advantage
Competitive Disadvantage
Methodology
- Forecast Methodology
List of Tables
Table 1. Mobile Payment Market Elements
Table 2. Worldwide Smartphone Shipments (Millions)
Table 3. Proximity Mobile Payment Transactions by Region (Millions), 2011-2016
Table 4. Proximity Mobile Payments Transaction Value (US$ in Billions), 2011-2016
Table 5. NFC Mobile Payments by Region (Millions), 2011-2016
Table 6. NFC Transaction Value by Region (US$ in Billions), 2011-2016
Table 7. Barcode Mobile Payments by Region (Millions), 2011-2016
Table 8. Barcode Transaction Value by Region (US$ in Millions), 2011-2016
Table 9. Remote Mobile Payments by Region (Millions), 2011-2016
Table 10. Remote Mobile Payment Transaction Value by Region (US$ in Billions), 2011-2016
Table 11. Mobile Web Payments by Region (Millions), 2011-2016
Table 12. Mobile Web Transaction Value by Region (US$ in Billions), 2011-2016
Table 13. In-App Mobile Payments by Region (Millions), 2011-2016
Table 14. In-App Transaction Value by Region (US$ in Billions), 2011-2016
Table 15. SMS Mobile Payments by Region (Millions), 2011-2016
Table 16. SMS Transaction Value by Region (US$ in Billions), 2011-2016
List of Figures
Figure 1. Worldwide Proximity and Remote Mobile Payment Transaction Value (US$ in Billions), 2011-2016
Figure 2. Mobile Payment Ecosystem
Figure 3. When purchasing goods/services in a store or through a website, what frustrations do you have surrounding payment?
Figure 4. In what ways would you be interested in using your mobile phone for payment?
Figure 5. There are several different ways that cellphones can be used for payment. Please classify your interest in each
Figure 6. Which statement best summarizes your familiarity with mobile payment offerings?
Figure 7. Have you ever used your phone to purchase any of the following items?
Figure 8. How would you classify the convenience of using your mobile phone to purchase things from a website or retail store?
Figure 9. What is your perceived value in mobile payment and single swipe capability?
Figure 10. What sort of information delivery would you find compelling?
Figure 11. What level of availability in retail stores would you require before you would consider it worthwhile to begin using phone-based payments?
Figure 12. What concerns would you have over using your cellphone for payment?
Figure 13. Percentage of Proximity Mobile Payment by Technology, 2011-2016
Figure 14. Percentage of Remote Mobile Payment by Technology, 2011-2016
Figure 15. VIVOtech NFC Ecosystem
- AisleBuyer
- Apriva
- BilltoMobile
- Gemalto
- MasterCard
- mFoundry
- OpenMarket
- PayPal
- Sybase
- VIVOtech
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