Coffee in Italy - Overview

Databank Cerved Group, October 2012, Pages: 10

This report provides an overview of the Coffee Italian market and its competitors: key sector data by segment, major recent trends, supply and demand evolution and their main drivers, market leaders, operators’ policies and business strategies.

Segments
In this report the coffee sector has been divided into the following segments:

- Non-decaffeinated roasts: coffee beans or ground coffee in various packaging. The roasted coffee can
be of a single type of bean or a blend of different types;
- Decaffeinated roasts: beans or ground coffee in various packaging; prior to the roasting process the
coffee is treated to remove the caffeine content;
- Instant coffee (soluble, freeze-dried): the aromatic and soluble substances are extracted from the
beans and concentrated by way of solubilisation of freeze-drying. In general, instant coffee is in powder
or granule form, and is packaged in completely water resistant containers due to being highly
hygroscopic.
A further segmentation identifies the channels/ markets served:
- households;
- Ho.Re.Ca. (bars and restaurants);
- automatic distribution (vending machines and easy serving machines).
2. SECTOR DESCRIPTION

Methodology

Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

1. INTRODUCTION TO METHODOLOGY 3
2. SECTOR DESCRIPTION 4
2.1. Scope 4
2.2. Segments 5
3. EXECUTIVE SUMMARY 6
3.1. Key sector data 6
3.2. Supply and demand trends 6
3.3. Market leaders 7
3.4. Business strategies 7
CONNECTED PRODUCTS AND SERVICES 8
CONTACT 9
COPYRIGHT 10

List of Tables and Graphs:
KEY SECTOR DATA

not available

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