Sanitary ware and baths in Italy - Sector financials

Databank Cerved Group, July 2011, Pages: 14

This report provides financial indicators on the sanitary ware and baths Italian market: key characteristics and drivers of the demand and supply by segment, main reasons for the trends observed, financial indicators of the sector (balance sheets, P&L, financial ratios, productivity indicators, growth rates).

Scope

Product technology: various technology is used in the sector. In the sanitary ware segment, the technology is based on the moulding, firing and varnishing of mineral raw materials (clay, china clay, feldspar and quartz), which based on the grain and porosity become categorised after processing as vitreous china, fine fire clay and fire clay. In the baths segment, the raw materials used are metallic (steel, cast iron) or plastic (methacrylate, special resins, other synthetic materials). These are thermoformed or cast; in the manufacture of whirlpool baths hydraulic and electronic systems are included to power the water jets.

Segments

- Sanitary ware, includes:?
- Bathroom ceramics: traditional washbasins, fitted washbasins, surface-mounted washbasins, console washbasins, countertop basins, shower columns, toilets, bidets, storage units, shower trays;?
- Kitchen ceramics; kitchen sinks;?
- Special ceramic products: wash tubs, washbasins and toilets for schools and hospitals, washbasins and toilets for the disabled, small hand washbasins, special items.

- Baths include the following products:?
- Steel and cast iron baths: these are manufactured in various sizes and thicknesses in the traditional rectangular shape. Cast iron baths, which are all imported, are characterised by their traditional style and limited target market;?
- Simple acrylic baths: the materials are lighter, allowing greater variety of shape, the segment is typified by high level functional and design solutions.
- Acrylic whirlpool baths: these are top of the range products. The technology used, based on pumps fitted in between the two shells of the bath and nozzles on the inside surface, allows water jets to create a massage effect. Various luxury models are available, including larger sizes and different shapes, with numerous complementary functions. Combined versions include a shower enclosure.

Methodology

In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. DEMAND ANALYSIS 6
4. SUPPLY ANALYSIS 7
4.1. Key characteristics 7
4.2. Sector financials 8
CONNECTED PRODUCTS AND SERVICES 12
CONTACT 13
COPYRIGHT 14

List of Tables and Graphs:
SECTOR FINANCIALS: BALANCE SHEET
SECTOR FINANCIALS: PROFIT AND LOSS
SECTOR FINANCIAL INDICATORS

A.R.T. CERAM. S.R.L.
ALEXA 3000 S.R.L.
ANTONIOLUPI DESIGN S.P.A.
AQUALIFE S.R.L.
AZZURRA SANITARI IN CERAMICA S.P.A.
BLU BLEU S.R.L.
CERAMICA ALTHEA S.P.A.
CERAMICA CATALANO S.R.L.
CERAMICA CIELO S.P.A.
CERAMICA ESEDRA S.R.L.
CERAMICA FLAMINIA S.P.A.
CERAMICA GLOBO S.P.A.
CERAMICA GRAVENA S.R.L.
CERAMICA SANITARIA BORGHETTO CE.SA.BO. SCARL
CERAMICA TECLA S.R.L.
CESANA S.P.A.
COLAVENE S.P.A.
COSMOGRES S.R.L.
DISEGNO CERAMICA S.R.L.
DOMINO S.R.L.
DURAVIT ITALIA S.R.L.
EGENA S.R.L
FALERI CERAMICA SANITARI S.R.L.
GALASSIA S.P.A.
GLASS IDROMASSAGGIO S.R.L.
GRUPPO SANITARI ITALIA S.P.A.
HAFRO S.R.L.
HATRIA S.P.A.
HIDRA CERAMICA S.R.L.
HOESCH DESIGN GMBH S.R.L.
IDEAL STANDARD ITALIA S.R.L.
IEMMECI - INDUSTRIA MANUFATTI CERAMICI S.R.L.
ILCA S.R.L.
INCEA S.P.A.
JACUZZI EUROPE S.P.A.
KALDEWEI ITALIA S.R.L.
KERASAN S.R.L.
LAUFEN ITALIA S.R.L.
NOVELLINI S.P.A.
OLYMPIA CERAMICA S.R.L.
POZZI-GINORI S.P.A.
RAPSEL S.P.A.
ROCA S.R.L.
SCARABEO CERAMICHE S.R.L.
SIMAS S.P.A.
SMAVIT S.P.A.
TEUCO GUZZINI S.P.A.
TITANBAGNO S.A.
UNOCERAMICA S.R.L.
VITAVIVA ITALIA S.R.L.
VITRUVIT S.P.A.
ZUCCHETTI RUBINETTERIA S.P.A.

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