Sanitary ware and baths in Italy - Competitive performances and market shares

Databank Cerved Group, July 2011, Pages: 25

This report supplies information on the competitive performances of the operators of the sanitary ware and baths Italian market: competitive performances by segment, market shares by segment, by distribution channel, breakdown by geographical area, production shares and export quotas by destination countries are studied in depth in this report.

Scope

The sector includes various product types that form part of the wider bathroom fixtures/ furnishings sector.

Product technology: various technology is used in the sector. In the sanitary ware segment, the technology is based on the moulding, firing and varnishing of mineral raw materials (clay, china clay, feldspar and quartz), which based on the grain and porosity become categorised after processing as vitreous china, fine fire clay and fire clay. In the baths segment, the raw materials used are metallic (steel, cast iron) or plastic (methacrylate, special resins, other synthetic materials). These are thermoformed or cast; in the manufacture of whirlpool baths hydraulic and electronic systems are included to power the water jets.

Function: establishment of the bathroom as an area not only for personal hygiene, but also comfort and wellbeing through the creation of a well decorated and tastefully furnished environment.?

Client groups:
- Direct clients : there is a degree of crossover between clients and commercial intermediaries. Direct clients include: wholesalers and purchasing groups, small and large stores specialising in bathroom furniture, general furniture stores, DIY centres, installers, construction companies, contractors and the hospitality industry.
- End customers: these are predominantly private users of domestic bathroom furniture, as well as public and private operators installing sanitary facilities in the tertiary and industrial sectors.

Segments

- Sanitary ware, includes:?
- Bathroom ceramics: traditional washbasins, fitted washbasins, surface-mounted washbasins, console washbasins, countertop basins, shower columns, toilets, bidets, storage units, shower trays;?
- Kitchen ceramics; kitchen sinks;?
- Special ceramic products: wash tubs, washbasins and toilets for schools and hospitals, washbasins and toilets for the disabled, small hand washbasins, special items.

- Baths include the following products:?
- Steel and cast iron baths: these are manufactured in various sizes and thicknesses in the traditional rectangular shape. Cast iron baths, which are all imported, are characterised by their traditional style and limited target market;?
- Simple acrylic baths: the materials are lighter, allowing greater variety of shape, the segment is typified by high level functional and design solutions.
- Acrylic whirlpool baths: these are top of the range products. The technology used, based on pumps fitted in between the two shells of the bath and nozzles on the inside surface, allows water jets to create a massage effect. Various luxury models are available, including larger sizes and different shapes, with numerous complementary functions. Combined versions include a shower enclosure.

Methodology

In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. COMPETITIVE PERFORMANCES BY SEGMENT 6
3.1. Market share 6
3.2. Share of production 14
3.3. Share of export 20
CONNECTED PRODUCTS AND SERVICES 23
CONTACT 24
COPYRIGHT 25

List of Tables and Graphs:
SANITARY WARE: LEADING COMPANIES' SHARE OF INTERNAL MARKET IN TERMS OF VALUE , FROM 2008 TO 2010
SANITARY WARE: LEADING COMPANIES' SHARE OF INTERNAL MARKET IN TERMS OF VOLUME , FROM 2008 TO 2010
BATHS: LEADING COMPANIES' SHARE OF INTERNAL MARKET IN TERMS OF VALUE, FROM 2008 TO 2010
BATHS: LEADING COMPANIES' SHARE OF INTERNAL MARKET IN TERMS OF VOLUME FROM 2008 TO 2010
STEEL AND CAST IRON BATHS: LEADING COMPANIES' SHARE OF INTERNAL MARKET IN TERMS OF VALUE, FROM 2008 TO 2010
STEEL AND CAST IRON BATHS: LEADING COMPANIES' SHARE OF INTERNAL MARKET IN TERMS OF VOLUME FROM 2008 TO 2010
SIMPLE ACRYLIC BATHS: LEADING COMPANIES' SHARE OF INTERNAL MARKET IN TERMS OF VALUE, FROM 2008 TO 2010
SIMPLE ACRYLIC BATHS: LEADING COMPANIES' SHARE OF INTERNAL MARKET IN TERMS OF VOLUMES, FROM 2008 TO 2010
WHIRLPOOL BATHS: LEADING COMPANIES' SHARE OF INTERNAL MARKET IN TERMS OF VALUE, FROM 2008 TO 2010
WHIRLPOOL BATHS: LEADING COMPANIES' SHARE OF INTERNAL MARKET IN TERMS OF VOLUMES FROM 2008 TO 2010
COMBINED WHIRLPOOL BATHS: INTERNAL MARKET FOR LEADING COMPANIES IN TERMS OF VALUE, FROM 2008 TO 2010
COMBINED WHIRLPOOL BATHS: LEADING COMPANIES' INTERNAL MARKET VOLUMES FROM 2008 TO 2010
SANITARY WARE: LEADING COMPANIES' SHARE OF PRODUCTION IN TERMS OF VALUE, FROM 2008 TO 2010
SANITARY WARE: LEADING COMPANIES' SHARE OF PRODUCTION IN TERMS OF VOLUME, FROM 2008 TO 2010
BATHS: LEADING COMPANIES' SHARE OF PRODUCTION IN TERMS OF VALUE, FROM 2008 TO 2010
BATHS: LEADING COMPANIES' SHARE OF PRODUCTION IN TERMS OF VOLUME, FROM 2008 TO 2010
SIMPLE ACRYLIC BATHS: LEADING COMPANIES' SHARE OF PRODUCTION IN TERMS OF VALUE, FROM 2008 TO 2010
SIMPLE ACRYLIC BATHS: LEADING COMPANIES' SHARE OF PRODUCTION IN TERMS OF VOLUME FROM 2008 TO 2010
WHIRLPOOL BATHS: LEADING COMPANIES' SHARE OF PRODUCTION IN TERMS OF VALUE, FROM 2008 TO 2010
WHIRLPOOL BATHS: LEADING COMPANIES' SHARE OF PRODUCTION IN TERMS OF VOLUME, FROM 2008 TO 2010
COMBINED WHIRLPOOL BATHS: LEADING COMPANIES' PRODUCTION IN TERMS OF VALUE, FROM 2008 TO 2010
COMBINED WHIRLPOOL BATHS: LEADING COMPANIES' PRODUCTION IN TERMS OF VOLUME, FROM 2008 TO 2010
SANITARY WARE: LEADING COMPANIES' SHARE OF EXPORTS IN TERMS OF VALUE, FROM 2008 TO 2010
SANITARY WARE: LEADING COMPANIES' EXPORT TENDENCY, FROM 2008 TO 2010
BATHS: LEADING COMPANIES' SHARE OF EXPORTS IN TERMS OF VALUE, FROM 2008 TO 2010
BATHS: LEADING COMPANIES' EXPORT TENDENCY, FROM 2008 TO 2010

A.R.T. CERAM. S.R.L.
ALEXA 3000 S.R.L.
ANTONIOLUPI DESIGN S.P.A.
AQUALIFE S.R.L.
AZZURRA SANITARI IN CERAMICA S.P.A.
BLU BLEU S.R.L.
CERAMICA ALTHEA S.P.A.
CERAMICA CATALANO S.R.L.
CERAMICA CIELO S.P.A.
CERAMICA ESEDRA S.R.L.
CERAMICA FLAMINIA S.P.A.
CERAMICA GLOBO S.P.A.
CERAMICA GRAVENA S.R.L.
CERAMICA SANITARIA BORGHETTO CE.SA.BO. SCARL
CERAMICA TECLA S.R.L.
CESANA S.P.A.
COLAVENE S.P.A.
COSMOGRES S.R.L.
DISEGNO CERAMICA S.R.L.
DOMINO S.R.L.
DURAVIT ITALIA S.R.L.
EGENA S.R.L
FALERI CERAMICA SANITARI S.R.L.
GALASSIA S.P.A.
GLASS IDROMASSAGGIO S.R.L.
GRUPPO SANITARI ITALIA S.P.A.
HAFRO S.R.L.
HATRIA S.P.A.
HIDRA CERAMICA S.R.L.
HOESCH DESIGN GMBH S.R.L.
IDEAL STANDARD ITALIA S.R.L.
IEMMECI - INDUSTRIA MANUFATTI CERAMICI S.R.L.
ILCA S.R.L.
INCEA S.P.A.
JACUZZI EUROPE S.P.A.
KALDEWEI ITALIA S.R.L.
KERASAN S.R.L.
LAUFEN ITALIA S.R.L.
NOVELLINI S.P.A.
OLYMPIA CERAMICA S.R.L.
POZZI-GINORI S.P.A.
RAPSEL S.P.A.
ROCA S.R.L.
SCARABEO CERAMICHE S.R.L.
SIMAS S.P.A.
SMAVIT S.P.A.
TEUCO GUZZINI S.P.A.
TITANBAGNO S.A.
UNOCERAMICA S.R.L.
VITAVIVA ITALIA S.R.L.
VITRUVIT S.P.A.
ZUCCHETTI RUBINETTERIA S.P.A.

Customers who bought this item also bought

• Sanitary ware and baths in Italy
• Sanitary ware and baths in Italy - Main players
• Sanitary ware and baths in Italy - SWOT analysis
• Sanitary ware and baths in Italy - Sector financials
• Paints and coating products for industrial applications in Italy
• Paints and coating products for the building industry in Italy
• Paints and coating products for industrial applications in Italy - Main players
• Paints and coating products for the building industry in Italy - Sector financials
• Domestic taps in Italy
• Paints and coating products for the building industry in Italy - Competitive performances and market shares