Cameroon Food and Drink Report Q3 2012
Business Monitor International, May 2012, Pages: 36
The Cameroon Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Cameroon's food and drink industry.
BMI View: We hold a positive view towards Cameroon’s food, drink and mass grocery retail industries over our forecast period, in line with our broadly positive view on the country’s consumer sector, which is already one of the region’s most established. We expect consumer spending power to grow in line with the country’s strong medium-term growth outlook, with growth in economic activity driven by the ongoing expansion of the country’s oil industry and the subsequent inflow of investment into the market. This will feed through into falling unemployment, growing consumer confidence and increased spending.
Key Forecasts
- Total food consumption growth in 2012: 7.9 % year-on-year (y-o-y); compound annual growth to 2016: 9.5%.
- Mass grocery retail sales growth in 2012:10.8%; compound annual growth to 2016: 14.7%.
- Beer sales growth in 2012: 3.7%; compound annual growth to 2016: 4.1%. Key Trends Population Growth: In line with the wider Sub-Saharan African region, a major factor in West and Central Africa’s appeal to investors is its favourable population dynamics. Nigeria, with its massive population, leads the pack in this regard. However, Cameroon’s population dynamics are also a major plus point for investors. The country’s 20.0mn-strong population (as of 2011) will grow to 24.1mn by 2020 and by an enormous 88% to 38.5mn in 2050. Most notable is the age profile of the population; in 2012, 51% of Cameroon’s population is forecast to be younger than 20, and this provides immense longterm growth opportunities for regional investors.
Formalisation of Retailing: Throughout the region, our forecasts for mass grocery retail sales growth outstrip our forecasts for food consumption growth, although it should be noted that both are broadly impressive. The outperformance of retail will be a result of the ongoing formalisation of the sector and the fact that it is, in most cases, coming from an exceptionally low base. The addition of just a few modern retail outlets, which cause shoppers to trade up and away from traditional independent stores and marketplaces, will have a massive impact on growth in the sector. In Cameroon, we estimate that only around 2% of grocery retail sales are accounted for by the organised sector, providing tremendous room for growth.
Risk/Reward Ratings: Cameroon is in 10th place out of the 13 regional markets that are ranked for Sub- Saharan Africa within BMI’s Food & Drink Risk/Reward Ratings. The country scores above the regional average in terms of rewards – an illustration of the massive growth opportunities available in the region.
However, it scores below average in terms of risk, highlighting the challenge that investors face in fully realising this potential opportunity. Overall, Cameroon ranks just below the Sub-Saharan Africa average in our regional ratings.
BMI Industry View 5
Business Environment 7
Sub-Saharan Africa Food & Drink Ratings 7
Table: Risk/Reward Sub-Factor Ratings Q312 (scores out of 10) 8
Table: Sub-Saharan Africa Food & Drink Risk/Reward Ratings Q312 11
Macroeconomic Outlook 12
Table: Cameroon – Economic Activity 15
Industry Forecast 16
Food, Drink, Mass Grocery Retail 16
Food Consumption 17
Table: Cameroon – Food Consumption 18
Table: Cameroon – Confectionery 19
Drink 20
Table: Cameroon – Alcoholic Drinks 20
Table: Cameroon – Soft Drinks 21
Mass Grocery Retail 21
Table: Cameroon – Mass Grocery Retail Sales 22
Market Overview 23
Looking Beyond Ghana And Nigeria For Opportunities In West Africa 23
Demographic Forecast 26
Table: Cameroon – Population By Age Group,1990-2020 27
Table: Cameroon – Population By Age Group,1990-2020 28
Table: Cameroon – Key Population Ratios,1990-2020 28
Table: Cameroon – Rural & Urban Population,1990-2020 29
Risk/Reward Ratings Methodology 30
Table: Rewards 30
Table: Risks 31
Weighting 31
Table: Weighting 31
BMI Food & Drink Industry Glossary 32
Food & Drink 32
Mass Grocery Retail 32
BMI Food & Drink Forecasting & Sourcing 34
How We Generate Our Industry Forecasts 34
Sourcing 35
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