- Language: English
- 49 Pages
- Published: November 2009
- Region: Great Britain, United Kingdom
This product is currently not available for purchase.
Insurance Marketing: The Competitive Intelligence Report
- Published: March 2012
- Region: Global
Everything you need to take advantage of this growing market is right here in Insurance Marketing: The Competitive Intelligence Report. It’s full of direct mail trends, best practices and analysis, including formats, copy and design, premium usage, seasonality trends, branding and integrative marketing. As a bonus, you’ll even get marketing profiles of the top 20 insurance companies!
- Insurance direct mail trends based on research from DMIQ’s Who’s Mailing What archive
- An analysis of 2011’s top grand controls in insurance direct mail campaigns
- Offer types in insurance direct mail marketing, and which have worked best
- How companies like GEICO surround lapsed customers
- The integrative future of insurance mail
- Profiles and statistics of the top 20 insurance companies
- And much more!
“Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance marketing, will never find itself out of a job. And, believe it or not, the oft-neglected direct mail channel has proven itself to be the most successful in lead generation when it comes to insurance marketing.
Everything you need to take advantage of this growing market is right here in Insurance Marketing: The Competitive Intelligence Report. It’s full of direct mail trends, best practices and analysis, including formats, copy and design, premium usage, seasonality trends, branding and integrative marketing.
You’ll get dozens of insurance direct mail trends based on research from DMIQ’s Who’s Mailing What archive, plus in-depth analysis of grand controls and campaigns from some of the biggest insurance giants in the business, complete with:
Trends in package format, 4-color printing, personalization and variable data
Trends in offers and premiums
Review of the mail that uses copy drivers
Analysis on the integrative future of insurance mail
Plus, this book contains full company profiles and statistics of the top 20 insurance companies in the industry, including GEICO, AAA, State Farm, New York Life, Allstate, and many more. SHOW LESS READ MORE >
1 SECTION I - Insurance Direct Mail Trends
2 Volume Comparisons
3 Top 10 Insurers, Overall, in Volume
3 Top 5 Insurers, Auto
3 Top 5 Insurers, Health
3 Top 5 Insurers, Life
4 Direct Mail Seasonality Trends
4 Monthly Mailings
5 Repeat Mail, or Controls
6 Direct Mail Package Trends
6 Package Format
6 Package Dimensions
7 4-Color Printing
7 Personalization/Variable Data Printing
9 Direct Mail Offer Trends
10 Direct Mail Premium Trends
12 SECTION II - Insurance Direct Mail Analysis
13 2011’s Top Grand Controls: AAA, Met Life, 21st Century Insurance, State Farm Insurance, Globe Life and Accident Insurance, Mutual of Omaha
24 Branding Battle: GEICO vs. Progressive vs. Farmers Insurance Group
27 Review of Lapsed Customer Mailings: How GEICO Surrounds the Prospect
30 Review of Insurance Mail Using Copy Drivers
37 The Integrative Future of Insurance Mail
46 SECTION III - The Top 20 Insurance Company Profiles & Statistics
47 Top 20 Insurance Companies
48 Percentage of Repeat Mail
48 Percentage of Personalization/VDP
49 Percentage of Grand Controls
49 Percentage of Premium Mailings
50 Percentage of Self-Mailers
50 Individual Company Profiles
50 GEICO Direct
52 Mutual of Omaha
53 The Hartford
54 Liberty Mutual Insurance
55 Genworth Financial
56 State Farm Insurance Companies
57 21st Century Insurance Group
58 New York Life Insurance Co.
58 Allstate Insurance Company
59 Farmers Insurance Group
61 Ameriprise Auto & Home Insurance
62 Gerber Life Insurance
63 Globe Life And Accident Insurance Company
64 California Casualty Group
65 Prudential Insurance Company
65 Travelers Property Casualty Corp.
66 Plymouth Rock Assurance
67 Amica Mutual Insurance Co.
- GEICO Direct
- Mutual of Omaha
- The Hartford
- Liberty Mutual Insurance
- Genworth Financial
- State Farm Insurance Companies
- 21st Century Insurance Group
- New York Life Insurance Co.
- Allstate Insurance Company
- Farmers Insurance Group
- Ameriprise Auto & Home Insurance
- Gerber Life Insurance
- Globe Life And Accident Insurance Company
- California Casualty Group
- Prudential Insurance Company
- Travelers Property Casualty Corp.
- Plymouth Rock Assurance
- Amica Mutual Insurance Co.