Supplier Marketing Spend Activity in the Global Construction Supplier Industry 2012-2013: Survey Brief

Synopsis
- This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading construction industry executives. The opinions and forward looking statements of 218 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
- The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- The report covers data and analysis on construction industry supplier marketing spend activity.
- Key topics covered include annual marketing budgets, planned change in marketing expenditure levels, future investment in media channels and suppliers' future investment in marketing and sales technology.

Summary
Supplier Marketing Spend Activity in the Global Construction Supplier Industry 2012–2013: Survey Brief is a new report by Timetric that analyzes the current size of construction equipment and material supplier companies’ and other construction industry supplier companies’ marketing and advertising budgets, and how expenditure by construction suppliers will change over 2012. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and company size.

Scope
The report features the opinions of global construction industry respondents related to the following:
- Annual marketing budgets: construction industry suppliers
- Planned change in marketing expenditure levels
- Future investment in media channels
- Suppliers' future investment in marketing and sales technology

Reasons To Buy
- Benchmark your sales and marketing spend with industry peers to effectively determine strategy.

Key Highlights
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1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Construction Industry Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Construction Industry Suppliers
2.1.1 Annual marketing budgets by supplier responses
2.1.2 Annual marketing budgets by region
2.1.3 Annual marketing budgets by company turnover
2.2 Planned Change in Marketing Expenditure Levels
2.2.1 Planned change in marketing expenditure levels by suppliers
2.2.2 Planned change in marketing expenditure levels by region
2.2.3 Planned change in marketing expenditure levels by company turnover
2.2.4 Planned change in marketing expenditure levels by revenue growth expectations
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by suppliers
2.3.2 Future investment in media channels by region
2.3.3 Future investment in media channels by company turnover
2.4 Suppliers' Future Investment in Marketing and Sales Technology
2.4.1 Planned investment in marketing and sales technologies by suppliers
2.4.2 Planned investment in marketing and sales technologies by region
2.4.3 Planned investment in marketing and sales technologies by company turnover
3 Appendix
3.1 Survey Results - Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Tables
Table 1: Total Global Construction Industry Survey Respondents by Company Type, 2012
Table 2: Global Construction Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Construction Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Construction Industry Buyer Respondents by Region (%), 2012
Table 5: Global Construction Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Construction Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Construction Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Construction Equipment and Materials Suppliers (%), 2009?2012
able 9: Annual Marketing Budgets: Other Construction Industry Suppliers (%), 2009?2012
Table 10: Annual Marketing Budgets by Region (%), 2012
Table 11: Annual Marketing Budgets by Company Turnover (%), 2012
Table 12: Planned Change in Marketing Expenditure: Construction Equipment and Materials Suppliers (%), 2009?2012
Table 13: Planned Change in Marketing Expenditure: Other Construction Industry Suppliers (%), 2009?2012
Table 14: Planned Change in Marketing Expenditure Levels by Region (%), 2012
Table 15: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 16: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Table 17: Future Investment in Media Channels: Construction Equipment and Materials Suppliers, 2012
Table 18: Future Investment in Media Channels: Other Construction Industry Suppliers, 2012
Table 19: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
Table 20: Planned Investment in Marketing and Sales Technologies by Region (%), 2012
Table 21: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2012
Table 22: Survey Results - Closed Questions

List of Figures
Figure 1: Annual Marketing Budgets: Construction Equipment and Materials Suppliers (%), 2009?2012
Figure 2: Annual Marketing Budgets: Other Construction Industry Suppliers (%), 2009?2012
Figure 3: Annual Marketing Budgets by Region (%), 2012
Figure 4: Annual Marketing Budgets by Company Turnover (%), 2012
Figure 5: Change in Marketing Expenditure (%), 2009?2012
Figure 6: Planned Change in Marketing Expenditure: Construction Equipment and Materials Suppliers (%), 2009?2012
Figure 7: Planned Change in Marketing Expenditure: Other Construction Industry Suppliers (%), 2009?2012
Figure 8: Planned Change in Marketing Expenditure Levels by Region (%), 2012
Figure 9: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Figure 10: Future Investment in Media Channels: Construction Equipment and Materials Suppliers, 2012
Figure 11: Future Investment in Media Channels: Other Construction Industry Suppliers, 2012
Figure 12: Future Investment in Media Channels by Region (% 'Increase' Responses), 2012
Figure 13: Future Investment in Media Channels by Company Turnover (% 'Increase' Responses), 2012
Figure 14: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012