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Online Strategies of Banking and Insurance Companies in Russia: Market Profile Product Image

Online Strategies of Banking and Insurance Companies in Russia: Market Profile

  • Published: May 2012
  • Region: Russia
  • 40 Pages
  • BRICdata

FEATURED COMPANIES

  • Bank of Moscow
  • OJSC IC Allianz (Rosno)
  • Rosbank
  • Sberbank
  • TransCreditBan
  • Uralsib
  • MORE

Synopsis

The report provides market analysis, information and insights, including:

- In-depth analysis of the online strategies adopted by banking and insurance companies in Russia
- How companies in Russia are adopting social media as a part of their marketing tools
- Key trends and drivers supporting the growth of online banking and insurance strategies
- Challenges faced by companies in leveraging online banking and insurance platforms
- Regulations affecting the growth of online banking and insurance in Russia
- Company-wise analysis of marketing strategies

Summary

Most Russian banks and insurance companies are currently seeking to develop English language websites in order to attract more international customers. Russian customers are generally very apprehensive of shopping or conducting banking activities online. Due to this, Russian banks have focused on improving the security of their websites. For example, Rosbank uses multiple software programs to ensure the complete security of their customers' transactions.

Scope

- This report provides an extensive analysis of the online strategies used by banking and insurance companies
- READ MORE >

1 Executive Summary

2 BRIC Countries Comparison
2.1 Banking and Insurance Industries' Attractiveness
2.2 Online Marketing Environment
2.3 Macroeconomic Drivers

3 Online Strategies of the Banking and Insurance Industries in Russia
3.1 Market Environment
3.1.1 Macroeconomic fundamentals
3.1.2 Market size and growth potential - Russian banking industry
3.1.3 Market size and growth potential - Russian insurance industry
3.2 Evolution of Distribution Strategy
3.2.1 Evolution of distribution strategy for the banking industry
3.2.2 Evolution of distribution strategy for the insurance industry
3.3 Online Marketing Strategies of Banking and Insurance Industries in Russia
3.3.1 Internet marketing
3.3.2 Mobile applications based marketing
3.3.3 Third-party online marketing
3.3.4 Social media marketing
3.4 Competitive Benchmarking
3.5 Key Trends, Growth Drivers and Challenges for Online Banking and Insurance Strategies
3.5.1 Trends
3.5.2 Growth drivers
3.5.3 Challenges
3.6 Regulatory Framework

4 Appendix
4.1 About BRICdata
4.1.1 Areas of expertise
4.2 Methodology
4.3 Disclaimer

List of Tables

Table 1: BRIC Countries' Banking Industry Scenario, 2007-2016
Table 2: BRIC Countries' Insurance Industry Scenario, 2007-2016
Table 3: Market Environment for Online Marketing of Banking and Insurance in BRIC Countries
Table 4: BRIC Countries' Current Macroeconomic Scenario, 2011
Table 5: Comparison of Macroeconomic Prospects of the BRIC Countries, 2012-2016
Table 6: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Table 7: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Table 8: Russian Insurance Industry by Insurance Segment (US$ Billion), 2007-2016
Table 9: Online Distribution Strategies in Russian Banking and Insurance Industries
Table 10: Russian Online Banking and Insurance - Services Comparison

List of Figures

Figure 1: BRIC Countries' Banking Industry Scenario, 2007-2016
Figure 2: BRIC Countries' Insurance Industry Scenario, 2007-2016
Figure 3: Russian GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)
Figure 4: Russian Annual Per Capita Disposable Income (US$), 2007-2016
Figure 5: Russian Population Distribution by Age (%), 2007-2016
Figure 6: Russian Urban and Rural Population (%), 2007-2016
Figure 7: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Figure 8: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 9: Russian Insurance Industry Growth Rate by Insurance Segment (%), 2007-2011
Figure 10: Evolution of Russian Banking Distribution Channels
Figure 11: Evolution of Russian Insurance Distribution Channels
Figure 12: Typical Internet Banking Platform of Russian Banks
Figure 13: Typical Insurance Portals of Russian Insurers
Figure 14: Typical Mobile Application for Russian Banks
Figure 15: Third-Party Online Marketing Platform in Russia
Figure 16: Social Media Strategies in Key Russian Industries
Figure 17: Average Number of Credit Cards Used by an Individual by Country, 2010
Figure 18: Russian Internet Penetration Rate (%), 2007-2016
Figure 19: Russian Mobile Phone Penetration Rate (%), 2007-2016

- VTB Bank
- Sberbank
- Bank of Moscow
- Rosbank
- TransCreditBan
- Renaissance Insurance Group
- OJSC IC Allianz (Rosno)
- Uralsib

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