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Online Strategies of Banking and Insurance Companies in India: Market Profile Product Image

Online Strategies of Banking and Insurance Companies in India: Market Profile

  • ID: 2142347
  • May 2012
  • Region: India
  • 46 Pages
  • BRICdata

FEATURED COMPANIES

  • Bajaj Allianz
  • Bank of Baroda
  • Citibank
  • ICICI Bank
  • OJSC IC Allianz (Rosno)
  • PNB
  • MORE

Synopsis

The report provides market analysis, information and insights, including:

- In-depth analysis of the online strategies adopted by banking and insurance companies in India
- How companies in India are adopting social media as a part of their marketing tools
- Key trends and drivers supporting the growth of online banking and insurance strategies
- Challenges faced by companies in leveraging online banking and insurance platforms
- Regulations affecting the growth of online banking and insurance in India
- Company-wise analysis of marketing strategies

Summary

Internet banking has become an integral part of the Indian banking industry, although online insurance sales only started in the country in the late 2000s. Most Indian banks have developed mobile applications as a strategy to attract young customers. The banks in India are expected to extend the scope of the mobile banking channel to offer a broader array of products and services over the forecast period. Indian banks also use social media sites to provide basic information and market their products and new offers. It is expected that banks will incorporate consumer grievance redressal READ MORE >

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Bajaj Allianz
  • Bank of Baroda
  • Citibank
  • ICICI Bank
  • OJSC IC Allianz (Rosno)
  • PNB
  • MORE

1 Executive Summary

2 BRIC Countries Comparison
2.1 Banking and Insurance Industries' Attractiveness
2.2 Online Marketing Environment
2.3 Macroeconomic Drivers

3 Online Strategies of the Banking and Insurance Industries in India
3.1 Market Environment
3.1.1 Macroeconomic fundamentals
3.1.2 Market size and growth potential - Indian banking industry
3.1.3 Market size and growth potential - Indian insurance industry
3.2 Evolution of Distribution Strategy
3.2.1 Evolution of distribution strategy for the banking industry
3.2.2 Evolution of distribution strategy for the insurance industry
3.3 Online Marketing Strategies of Banking and Insurance Industries in India
3.3.1 Internet marketing
3.3.2 Mobile application based marketing
3.3.3 Third-party online marketing
3.3.4 Social media marketing
3.4 Competitive Benchmarking
3.5 Key Trends, Growth Drivers and Challenges for Online Banking and Insurance Strategies
3.5.1 Trends
3.5.2 Growth drivers
3.5.3 Challenges
3.6 Regulatory Framework

4 Appendix
4.1 About BRICdata
4.1.1 Areas of expertise
4.2 Methodology
4.3 Disclaimer

List of Tables

Table 1: BRIC Countries' Banking Industry Scenario, 2007-2016
Table 2: BRIC Countries' Insurance Industry Scenario, 2007-2016
Table 3: Market Environment for Online Marketing of Banking and Insurance in BRIC Countries
Table 4: BRIC Countries' Current Macroeconomic Scenario, 2011
Table 5: Comparison of Macroeconomic Prospects of the BRIC Countries, 2012-2016
Table 6: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Table 7: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Table 8: Indian Insurance Industry by Insurance Segment (US$ Billion), 2007-2016
Table 9: Online Distribution Strategies in the Indian Banking and Insurance Industries
Table 10: India Online Banking - Service Comparison
Table 11: India Online Insurance - Service Comparison

List of Figures

Figure 1: BRIC Countries' Banking Industry Scenario, 2007-2016
Figure 2: BRIC Countries' Insurance Industry Scenario, 2007-2016
Figure 3: Indian GDP at Constant Prices (US$ Billion), 2007-2016
Figure 4: Indian Annual Per Capita Disposable Income (US$), 2007-2016
Figure 5: Indian Population Distribution by Age Group (%), 2007-2016
Figure 6: Indian Urban and Rural Population (%), 2007-2016
Figure 7: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Figure 8: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 9: Indian Insurance Industry Dynamics by Insurance Segment (US$ Billion), 2007-2016
Figure 10: Evolution of Indian Banking Distribution Channels
Figure 11: Evolution of Indian Insurance Distribution Channels
Figure 12: ICICI Bank - Online Banking Interface
Figure 13: Citibank - Online Banking Interface
Figure 14: Life Insurance Company of India - Online Banking Interface
Figure 15: ICICI Prudential - iCare Plan Interface
Figure 16: Bajaj Allianz - Online Insurance Interface
Figure 17: Policy bazaar - Online Web Aggregator Interface
Figure 18: Snapshot of Medimanage's Online Banking Interface
Figure 19: Social Media Strategies of Key Industries in India
Figure 20: ICICI Bank - Official Twitter Page
Figure 21: ICICI Bank - Official Facebook Page
Figure 22: HDFC Bank - Official Twitter Page
Figure 23: Indian Internet Penetration Rate (%), 2007-2016
Figure 24: India Mobile Phone Penetration Rate (%), 2007-2016
Figure 25: Indian Online Sales Distribution by Online Services (US$ Million), 2007-2016

Note: Product cover images may vary from those shown

Sberbank
OJSC IC Allianz (Rosno)
ICICI Bank
Citibank
PNB
Bank of Baroda
Bajaj Allianz

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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