Online Strategies of Banking and Insurance Companies in China: Market Profile

BRICdata, May 2012, Pages: 47

Synopsis

The report provides market analysis, information and insights, including:

- In-depth analysis of the online strategies adopted by banking and insurance companies in China
- How companies in China are adopting social media as a part of their marketing tools
- Key trends and drivers supporting the growth of online banking and insurance strategies
- Challenges faced by companies in leveraging online banking and insurance platforms
- Regulations affecting the growth of online banking and insurance in China
- Company-wise analysis of marketing strategies

Summary

Banks and insurers are increasingly utilizing the online platform to market their products and services. Companies are attracting customers by providing an all-inclusive online service network. The Bank of China launched a special online service for its small- and medium-size enterprises (SMEs). Chinese banks also offer an online banking platform for their overseas customers. To attract domestic and international customers, the Industrial and Commercial Bank of China launched a cross-border foreign exchange remittance and global account management services. Similarly, the Chinese insurance company PICC introduced a special online website www.e-picc.com.cn to offer online insurance and other value-added services to its customers. Meanwhile, Ping An Insurance introduced an online shopping model that offers all of its insurance services.

Scope

- This report provides an extensive analysis of the online strategies used by banking and insurance companies
- This report provides an extensive analysis of online marketing strategies used by banking and insurance companies in China
- The report provides a detailed understanding of how online platforms are being used by banking and insurance industries to identify new markets, launch products, gather customer feedback and monitor brand performance
- The report also provides insights into evolving social media market sizes
- It also provides insights into future online marketing strategies adopted by players in each industry to strengthen market position

Reasons To Buy

- Gain in-depth insight into the online banking and insurance strategies used in China
- Understand the various market dynamics within China by industry and use that knowledge to capitalize on the potential of these high-growth markets
- Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on online strategies, including social media marketing
- Understand the growth strategies adopted by key companies

1 Executive Summary

2 BRIC Countries Comparison
2.1 Banking and Insurance Industries' Attractiveness
2.2 Online Marketing Environment
2.3 Macroeconomic Drivers

3 Online Strategies of the Banking and Insurance Industries in China
3.1 Market Environment
3.1.1 Macroeconomic fundamentals
3.1.2 Market size and growth potential - Chinese banking industry
3.1.3 Market size and growth potential - Chinese insurance industry
3.2 Evolution of Distribution Strategy
3.2.1 Evolution of distribution strategy for the banking industry
3.2.2 Evolution of distribution strategy for the insurance industry
3.3 Online Distribution Strategies of Banking and Insurance Industries in China
3.3.1 Internet marketing
3.3.2 Mobile application based marketing
3.3.3 Third-party online marketing
3.3.4 Social media marketing
3.4 Competitive Benchmarking
3.5 Key Trends, Growth Drivers and Challenges in Online Banking and Insurance Strategies
3.5.1 Trends
3.5.2 Growth drivers
3.5.3 Challenges
3.6 Regulatory Framework

4 Appendix
4.1 About BRICdata
4.1.1 Areas of expertise
4.2 Methodology
4.3 Disclaimer

List of Tables

Table 1: BRIC Countries' Banking Industry Scenario, 2007-2016
Table 2: BRIC Countries' Insurance Industry Scenario, 2007-2016
Table 3: Market Environment for Online Marketing of Banking and Insurance in BRIC Countries
Table 4: BRIC Countries' Current Macroeconomic Scenario, 2011
Table 5: Comparison of Macroeconomic Prospects of the BRIC Countries, 2012-2016
Table 6: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Table 7: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Table 8: Online Distribution Strategies in Chinese Banking and Insurance Industries
Table 9: Introduction of Internet Banking Services Among China's Leading Commercial Banks
Table 10: China Online Banking - Service Comparison
Table 11: China Online Insurance - Service Comparison

List of Figures

Figure 1: BRIC Countries' Banking Industry Scenario, 2007-2016
Figure 2: BRIC Countries' Insurance Industry Scenario, 2007-2016
Figure 3: Chinese GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)
Figure 4: Chinese Per Capita Annual Disposable Income (US$), 2007-2016
Figure 5: Chinese Population Distribution by Age Group (%), 2007-2016
Figure 6: Chinese Urban and Rural Population (%), 2007-2011
Figure 7: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Figure 8: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 9: China Insurance Industry Dynamics by Insurance Segment (US$ Billion), 2007-2016
Figure 10: Evolution of Chinese Banking Distribution Channels
Figure 11: Evolution of Chinese Insurance Distribution Channels
Figure 12: Chinese Internet Banking Transaction Value (RMB Trillion), 2007-2011
Figure 13: Bank of China - Online Banking Interface
Figure 14: China Merchant Bank - Online Banking Platform for New York Branch
Figure 15: PICC Property and Casualty Company Limited - Online Marketing Portal Interface
Figure 16: Snapshot of Chinese Social Media Strategies in Key Industries
Figure 17: PICC Social Media Platform on Weibo.com
Figure 18: Chinese Internet Penetration Rate (%), 2007-2016
Figure 19: Chinese Mobile Phone Penetration Rate (%), 2007-2016
Figure 20: Chinese 3G Subscriber Base (Million), December 2010 - July 2011
Figure 21: Chinese Internet Consumer Behavior, June 2010

- Sberbank
- OJSC IC Allianz (Rosno)
- China Merchant Bank
- China Construction Bank
- ICBC Bank

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