Global Mobile Ad Networks and Platforms 2012 – 2014: Inventory, Media Spend and Revenue Share
AccuStream iMedia Research, May 2013, Pages: 138
Global mobile advertising networks, ad serving platforms, auctions, exchanges, mediation environments and RTBs are primed to clear $5 billion in 2012 media spend, 70% of the market's total worth. This comprehensive sector analytics report presents a meticulous valuation of the global market by territory, including the U.S., Europe, Asia, Africa and Latin America, by network and platform calculated against in app and mobile web requests, fill rates, billed impressions, CTRs, pricing (CPC, CPM, CPD, CPI and eCPM equivalents) and revenue share models. This is a high-end research report designed for investors, media planners, agencies, networks, brands, technology and telecom firms. It builds the market methodically, analyzing inventory by network and platform across all related geographies. Media spend is reckoned after agency fees. Net revenues accruing to networks are tallied post publisher payout. Extensive data drives media spend estimates by region, format type and network is included. The report has three integrated sections: Inventory and media spend analytics, mobile ad network and platform revenue share with business operations analysis plus contextually relevant Q & A's with the sector's leading participants. Filled impressions are forecast to reach 4.6 trillion units in 2012 (excluding inventory sold directly), an increase of 118% over 2011. Billed impressions are estimated at 1.8 trillion units, a 100% expansion over 2011. Global media spend cleared through ad networks and platforms, including inventory sold directly by publishers is forecast at $7.13 billion, an 87.4% uptick over 2011. eCPMs are averaging $2.83 on a global basis, 3.9% lower than 2011. Pricing declines in some Asian markets (including China and India) reflect a surge in requests. Mobile ad networks and platforms are forecast to produce $1.6 billion in net revenue (post publisher payout) in 2012, an increase of 101% over 2011. Revenue share and media spend forecasts are carried out through 2014. These mobile market positions, on average, capture about 30% - 32% of total media spend.
EXECUTIVE SUMMARY
Global Mobile Media Spend Forecast at $7.13 billion in 2012
Global Mobile Media Spend: 2010 – 2012
Inventory clearing trend indicators flashing green
Filled and Billed Impressions Analysis: 2010 – 2012
Global Mobile Billed Impressions: Ad Networks, Platforms, Auctions, Exchanges:
2010 – 2012
eCPMs Vary by Region, Publisher Brand
eCPM Comparables by Region: 2010 – 2012
Mobile Ad Network and Platform Net Revenue: Growth Rates 2009 – 2012
GLOSSARY of TERMS
SECTION ONE
Mobile Ad Network, Ad Serving Platform, Auction, Exchange and Mediation Sector
Overview
Global Mobile Advertising Markets in Motion: Total Inventory, Filled Impressions,
Billed Impressions and Media Spend are Climbing
Inventory Clearing Trend Indicators Flashing Green: Triple-Digit Request, Fill Rate
Growth
Filled and Billed Impression Analysis: 2010 - 2012
Global Mobile Inventory Clearing Overview: Market Drivers and Media Spend
Dynamics
Ad Networks, Ad Serving Platforms, Auctions and Exchanges: Media Clearing
Obliges Publishers Take an All-Inclusive Approach
Regional Media Clearing Contours and Contrasts: U.S. and Western Europe are
Market Growth Leaders
Global Mobile Billed Advertising Impressions by Region: 2010 - 2012
Global Mobile Media Spend Forecast at $7.13 Billion in 2012
Mobile Ad Network Billed/Paid Inventory and Media Spend Analysis Summary:
2010 - 2012
The U.S. Leads All Markets in Billed Impressions
Global Mobile Billed Impressions by Region: 2010 - 2012
Mobile Ad Network, Ad Serving Platform, Exchange, Auction and RTB Media
Spend by Region: 2010 - 2012
Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2010
Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2011
Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2012
eCPMs Vary by Region, Publisher, and Brand
eCPMs by Region: 2010 - 2012
eCPM Sample Pricing Conversion Grid
SECTION TWO
Mobile Ad Networks, Auctions, Platforms, Exchanges and RTBs: Inventory Trends,
Growth Drivers and Metrics
Mobile Ad Inventory is Expanding at Double and Triple Digit Rates, and Being
Efficiently Managed at Scale through Interlocking Networks of Media Clearing
Specialists, SSP and DSP Solutions
Global Mobile Ad Network Requests are Forecast at 5.7 Trillion in 2012
Mobile Inventory Requests: Global Available Ad Network/Platform Impressions
2009 – 2012
Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Inventory
Analysis 2009 - 2012
Fill Rates are Forecast to Improve to 80% in 2012
Mobile Advertising Networks: Fill Rates and Filled Inventory 2011 - 2012
Fill Rates Steadily Improve: 2009 – 2012
Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Fill Rates
2010 - 2012
Media Spend Through Ad Networks, Platforms, Auctions and Exchanges Forecast at
$5 Billion Globally in 2012
Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media
Spend 2009 - 2012
Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media
Spend Ranking 2009 - 2012
SECTION THREE
Mobile Ad Network Market Positions are Diverse, With Sophisticated Ad Ingest,
Clearing, Serving, Tracking, Handset, Os and Audience Targeting Technologies
Mobile Ad Networks are Sophisticated Audience Targeting Vehicles
Mobile Advertising Networks: Market Position Analysis: 2012
Mobile Advertising Networks: Inventory and Platform Billing Models 2012
Mobile Advertising Networks, Platforms, Auctions and Exchanges: Revenue
Share/Participation Analysis: 2011-2012
Mobile Advertising Networks, Platforms, Auctions Exchanges and RTB: Billing
Models and Formats Supported 2012
Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Reach
2009 - 2
Mobile Ad Networks, Platforms, Ad Serving Solutions, Auctions, Exchanges and
RTB Solutions are Forecast to Capture $1.6 Billion in 2012 Net Revenue
Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media
Spend, Revenue Share and Net Revenue 2009 - 2014
Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media
Spend, Revenue Share and Net Revenue 2009 - 2012
SECTION FOUR
Q & A's
- ADFONIC
- ADITIC (a division of Sofialys)
- ADMARVEL (a unit of Opera Software)
- ADMODA/ADULTMODA
- AMOBEE
- BUZZ CITY
- CASEE
- INMOBI
- JUMPTAP
- MADHOUSE
- MADVERTISE
- MOBCLIX (a Velti company)
- MOBGOLD
- MOJIVA
- NEXAGE
- TREMOR VIDEO (formerly Transpera)
- xAD, INC.
MOBILE AD NETWORKS AND PLATFORMS FORECAST TO CLEAR $5 BIL. IN 2012 GLOBAL MEDIA SPEND
Global mobile advertising networks, ad serving platforms, auctions, exchanges, mediation environments and RTBs are primed to clear $5 billion in 2012 media spend, approximately 70% of the market's total worth, according to comprehensive sector analytics report released by AccuStream Research.
The report, Mobile Advertising Networks and Platforms 2012 - 2014: Inventory, Media Spend and Revenue Share, presents a meticulous valuation of the global market by territory, including the U.S., Europe, Asia, Africa and Latin America, by network and platform calculated against in app and mobile web requests, fill rates, billed impressions, CTRs, pricing (CPC, CPM, CPD, CPI and eCPM equivalents) and revenue share models.
This research report builds the market methodically, analyzing inventory by network and platform across all related geographies. Media spend is reckoned after agency fees.
Net revenues accruing to networks are tallied post publisher payout. Extensive data drives media spend forecasts by region, format type and network or platform.
The report has three integrated sections: Inventory and media spend analytics, mobile ad network and platform revenue share with business operations analysis, plus contextually relevant Q & A's with the sector's leading participants.
Filled impressions are projected to reach 4.6 trillion units in 2012 (excluding inventory sold directly), an increase of 118% over 2011. Billed impressions are estimated at 1.8 trillion units, a 100% expansion over 2011.
Global media spend cleared through ad networks and platforms, including inventory sold directly by publishers is forecast at $7.13 billion, an 87.4% improvement over 2011.
eCPMs are averaging $2.83 on a global basis, 3.9% lower than 2011. Pricing declines in some Asian markets (including China and India) reflect a surge in requests.
Mobile ad networks and platforms are forecast to produce $1.6 billion in net revenue (post publisher payout) in 2012, an increase of 101% over 2011.
Revenue share and media spend forecasts are carried out through 2014. Mobile ad networks, on average, capture about 30% - 32% of total media spend.
- ADFONIC
- ADITIC (a division of Sofialys)
- ADMARVEL (a unit of Opera Software)
- ADMODA/ADULTMODA
- AMOBEE
- BUZZ CITY
- CASEE
- INMOBI
- JUMPTAP
- MADHOUSE
- MADVERTISE
- MOBCLIX (a Velti company)
- MOBGOLD
- MOJIVA
- NEXAGE
- TREMOR VIDEO (formerly Transpera)
- xAD, INC.
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