• 1-800-526-8630U.S. (TOLL FREE)
  • 1-917-300-0470EAST COAST U.S.
  • +353-1-416-8900REST OF WORLD
Global Mobile Ad Networks and Platforms 2012 – 2014: Inventory, Media Spend and Revenue Share Product Image

Global Mobile Ad Networks and Platforms 2012 – 2014: Inventory, Media Spend and Revenue Share

  • ID: 2142578
  • June 2012
  • Region: Global
  • 138 Pages
  • AccuStream iMedia Research

FEATURED COMPANIES

  • ADFONIC
  • AMOBEE
  • CASEE
  • JUMPTAP
  • MADVERTISE
  • MOBGOLD
  • MORE

Global mobile advertising networks, ad serving platforms, auctions, exchanges, mediation environments and RTBs are primed to clear $5 billion in 2012 media spend, 70% of the market's total worth. This comprehensive sector analytics report presents a meticulous valuation of the global market by territory, including the U.S., Europe, Asia, Africa and Latin America, by network and platform calculated against in app and mobile web requests, fill rates, billed impressions, CTRs, pricing (CPC, CPM, CPD, CPI and eCPM equivalents) and revenue share models.

This is a high-end research report designed for investors, media planners, agencies, networks, brands, technology and telecom firms. It builds the market methodically, analyzing inventory by network and platform across all related geographies. Media spend is reckoned after agency fees. Net revenues accruing to networks are tallied post publisher payout. Extensive data drives media spend estimates by region, format type and network is included.

The report has three integrated sections: Inventory and media spend analytics, mobile ad network and platform revenue share with business operations analysis plus contextually relevant READ MORE >

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • ADFONIC
  • AMOBEE
  • CASEE
  • JUMPTAP
  • MADVERTISE
  • MOBGOLD
  • MORE

EXECUTIVE SUMMARY

Global Mobile Media Spend Forecast at $7.13 billion in 2012

Global Mobile Media Spend: 2010 – 2012

Inventory clearing trend indicators flashing green

Filled and Billed Impressions Analysis: 2010 – 2012

Global Mobile Billed Impressions: Ad Networks, Platforms, Auctions, Exchanges:

2010 – 2012

eCPMs Vary by Region, Publisher Brand

eCPM Comparables by Region: 2010 – 2012

Mobile Ad Network and Platform Net Revenue: Growth Rates 2009 – 2012

GLOSSARY of TERMS

SECTION ONE

Mobile Ad Network, Ad Serving Platform, Auction, Exchange and Mediation Sector

Overview

Global Mobile Advertising Markets in Motion: Total Inventory, Filled Impressions,

Billed Impressions and Media Spend are Climbing

Inventory Clearing Trend Indicators Flashing Green: Triple-Digit Request, Fill Rate

Growth

Filled and Billed Impression Analysis: 2010 - 2012

Global Mobile Inventory Clearing Overview: Market Drivers and Media Spend

Dynamics

Ad Networks, Ad Serving Platforms, Auctions and Exchanges: Media Clearing
Obliges Publishers Take an All-Inclusive Approach

- Regional Media Clearing Contours and Contrasts: U.S. and Western Europe are Market Growth Leaders

- Global Mobile Billed Advertising Impressions by Region: 2010 - 2012

- Global Mobile Media Spend Forecast at $7.13 Billion in 2012

- Mobile Ad Network Billed/Paid Inventory and Media Spend Analysis Summary: 2010 - 2012

- The U.S. Leads All Markets in Billed Impressions

- Global Mobile Billed Impressions by Region: 2010 - 2012

- Mobile Ad Network, Ad Serving Platform, Exchange, Auction and RTB Media
- Spend by Region: 2010 - 2012

Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2010

- Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2011

- Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2012

- eCPMs Vary by Region, Publisher, and Brand

- eCPMs by Region: 2010 - 2012

- eCPM Sample Pricing Conversion Grid

SECTION TWO

Mobile Ad Networks, Auctions, Platforms, Exchanges and RTBs: Inventory Trends,

Growth Drivers and Metrics

Mobile Ad Inventory is Expanding at Double and Triple Digit Rates, and Being

Efficiently Managed at Scale through Interlocking Networks of Media Clearing

Specialists, SSP and DSP Solutions

Global Mobile Ad Network Requests are Forecast at 5.7 Trillion in 2012

Mobile Inventory Requests: Global Available Ad Network/Platform Impressions 2009 – 2012

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Inventory Analysis 2009 - 2012

Fill Rates are Forecast to Improve to 80% in 2012

Mobile Advertising Networks: Fill Rates and Filled Inventory 2011 - 2012

Fill Rates Steadily Improve: 2009 – 2012

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Fill Rates 2010 - 2012

Media Spend Through Ad Networks, Platforms, Auctions and Exchanges Forecast at $5 Billion Globally in 2012

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend 2009 - 2012

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend Ranking 2009 - 2012

SECTION THREE

Mobile Ad Network Market Positions are Diverse, With Sophisticated Ad Ingest,

Clearing, Serving, Tracking, Handset, Os and Audience Targeting Technologies

Mobile Ad Networks are Sophisticated Audience Targeting Vehicles

Mobile Advertising Networks: Market Position Analysis: 2012

Mobile Advertising Networks: Inventory and Platform Billing Models 2012

Mobile Advertising Networks, Platforms, Auctions and Exchanges: Revenue

Share/Participation Analysis: 2011-2012

Mobile Advertising Networks, Platforms, Auctions Exchanges and RTB: Billing

Models and Formats Supported 2012

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Reach 2009 - 2012
Mobile Ad Networks, Platforms, Ad Serving Solutions, Auctions, Exchanges and
- RTB Solutions are Forecast to Capture $1.6 Billion in 2012 Net Revenue

- Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media
- Spend, Revenue Share and Net Revenue 2009 - 2014

- Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media
- Spend, Revenue Share and Net Revenue 2009 - 2012

SECTION FOUR

Q & A's

- ADFONIC

- ADITIC (a division of Sofialys)

- ADMARVEL (a unit of Opera Software)

- ADMODA/ADULTMODA

- AMOBEE

- BUZZ CITY

- CASEE

- INMOBI

- JUMPTAP

- MADHOUSE

- MADVERTISE

- MOBCLIX (a Velti company)

- MOBGOLD

- MOJIVA

- NEXAGE

- TREMOR VIDEO (formerly Transpera)

- xAD, INC.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • ADFONIC
  • AMOBEE
  • CASEE
  • JUMPTAP
  • MADVERTISE
  • MOBGOLD
  • MORE

MOBILE AD NETWORKS AND PLATFORMS FORECAST TO CLEAR $5 BIL. IN 2012 GLOBAL MEDIA SPEND

Global mobile advertising networks, ad serving platforms, auctions, exchanges, mediation environments and RTBs are primed to clear $5 billion in 2012 media spend, approximately 70% of the market's total worth, according to comprehensive sector analytics report released by AccuStream Research.

The report, Mobile Advertising Networks and Platforms 2012 - 2014: Inventory, Media Spend and Revenue Share, presents a meticulous valuation of the global market by territory, including the U.S., Europe, Asia, Africa and Latin America, by network and platform calculated against in app and mobile web requests, fill rates, billed impressions, CTRs, pricing (CPC, CPM, CPD, CPI and eCPM equivalents) and revenue share models.

This research report builds the market methodically, analyzing inventory by network and platform across all related geographies. Media spend is reckoned after agency fees.

Net revenues accruing to networks are tallied post publisher payout. Extensive data drives media spend forecasts by region, format type and network or platform.

The report has three integrated sections: Inventory and media spend analytics, mobile ad network and platform revenue share with business operations analysis, plus contextually relevant Q & A's with the sector's leading participants.

Filled impressions are projected to reach 4.6 trillion units in 2012 (excluding inventory sold directly), an increase of 118% over 2011. Billed impressions are estimated at 1.8 trillion units, a 100% expansion over 2011.

Global media spend cleared through ad networks and platforms, including inventory sold directly by publishers is forecast at $7.13 billion, an 87.4% improvement over 2011.

eCPMs are averaging $2.83 on a global basis, 3.9% lower than 2011. Pricing declines in some Asian markets (including China and India) reflect a surge in requests.

Mobile ad networks and platforms are forecast to produce $1.6 billion in net revenue (post publisher payout) in 2012, an increase of 101% over 2011.
Revenue share and media spend forecasts are carried out through 2014. Mobile ad networks, on average, capture about 30% - 32% of total media spend.

Note: Product cover images may vary from those shown

- ADFONIC
- ADITIC (a division of Sofialys)
- ADMARVEL (a unit of Opera Software)
- ADMODA/ADULTMODA
- AMOBEE
- BUZZ CITY
- CASEE
- INMOBI
- JUMPTAP
- MADHOUSE
- MADVERTISE
- MOBCLIX (a Velti company)
- MOBGOLD
- MOJIVA
- NEXAGE
- TREMOR VIDEO (formerly Transpera)
- xAD, INC.

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos