Home Furnishings in Sweden

Euromonitor International, May 2012, Pages: 20

The current weakness and uncertainty in the economy climate had a negative impact on home furnishings retail rsp results in 2011. In a positive housing market, consumers are often willing to spend and expand their homes because they see it as an investment in their future. However, property prices are decreasing on the Swedish market. This leaves consumers in negative equity and discourages any major investment in the home.

The Home Furnishings in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Household Textiles, Indoor Furniture, Lighting, Outdoor Furniture, Window Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Furnishings market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HOME FURNISHINGS IN SWEDEN
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2006-2011
Table 2 Sales of Home Furnishings by Category: % Value Growth 2006-2011
Table 3 Home Furnishings Company Shares 2009-2011
Table 4 Home Furnishings Brand Shares 2009-2011
Table 5 Sales of Home Furnishings by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Home Furnishings by Category: Value 2011-2016
Table 7 Forecast Sales of Home Furnishings by Category: % Value Growth 2011-2016
Hemtex Ab in Home and Garden (sweden)
Strategic Direction
Key Facts
Summary 1 Hemtex AB: Key Facts
Summary 2 Hemtex AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hemtex AB: Competitive Position 2011
Executive Summary
Growth Slows
Weak Consumer Sentiment Steers Sales Development
Fragmented Competitive Environment
Changing Retailing Environment
Economic Concerns To Be Carried Forward
Key Trends and Developments
Economic Woes To the Fore
Swedes Are Ageing
Retailing Landscape
Competitive Landscape
Consumer Lifestyles
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Penetration of Private Label by Category 2009-2011
Table 13 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources

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