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Wound Care in Brazil

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    Report

  • 27 Pages
  • March 2024
  • Region: Brazil
  • Euromonitor International
  • ID: 2145454
Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages, and similar items at home for emergency use. However, this practice appears to have waned in recent years, particularly since 2015. This year marked a period of political instability and economic crisis in the Brazilian landscape, featuring a 3.

The Wound Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WOUND CARE IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wound care continues to decline in volume terms, in the context of changing consumer behaviour
  • Band-Aid continues to lead an evolving category, prioritising sustainability in compositions and formats
  • Private label growth in Brazilian pharmacies: Meeting consumer demand for cost-effective solutions
PROSPECTS AND OPPORTUNITIES
  • Convenience, healthy lifestyles, and family needs will contribute to growth
  • New formats could boost growth through new usage occasions
  • In-store sales will continue to lead, but click and collect is increasing as a strategy
CATEGORY DATA
  • Table 1 Sales of Wound Care by Category: Value 2018-2023
  • Table 2 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 5 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources