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Gardening in Ukraine

  • ID: 2145470
  • August 2015
  • Region: Ukraine
  • 18 pages
  • Euromonitor International

The perception of gardening in Ukraine differs depending on the living level of Ukrainians. People with a low level of income perceive gardens as a possibility to grow some vegetables and fruit rather than buy such produce. These people buy gardening goods in low- or mid-price segments. People with a high level of income consider gardens as some well-maintained territory for relaxing. These people take care of their gardens and are ready to spend a lot on their improvement and maintenance.

Gardening in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Gardening market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

GARDENING IN UKRAINE

August 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2009-2014
Table 2 Sales of Gardening by Category: % Value Growth 2009-2014
Table 3 Sales of Horticulture by Type: % Value 2012-2014
Table 4 NBO Company Shares of Gardening: % Value 2010-2014
Table 5 LBN Brand Shares of Gardening: % Value 2011-2014
Table 6 Distribution of Gardening by Format: % Value 2009-2014
Table 7 Forecast Sales of Gardening by Category: Value 2014-2019
Table 8 Forecast Sales of Gardening by Category: % Value Growth 2014-2019
Table 9 Sales of Horticulture by Type: % Value Analysis 2013-2014
Executive Summary
Economic and Political Crisis Negatively Influences Home and Garden
Decline of Real Estate Hits Home and Garden Sales
Rapid Devaluation of Hryvnia Stimulates Demand for Domestic Goods
Stable Growth of Internet Retailing and Hypermarkets Supported by Consumers' Saving Strategy
Unclear Situation in Eastern Ukraine and Negative Consumer Expectations Influence Forecast
Key Trends and Developments
Economic Crisis and Warlike Actions Have Extremely Negative Influence on Market
Deterioration of Other Non-grocery Retailers and Enlargement of Chained Home and Garden Specialists Contribute To Development of Latter Channel
Implementation of Special Customs for Imported Goods and Currency Devaluation Stimulate Development of Local Players
Ukrainians Are Changing Their Perception of Garden
Market Data
Table 10 Sales of Home and Garden by Category: Value 2009-2014
Table 11 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 13 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 14 Distribution of Home and Garden by Format: % Value 2009-2014
Table 15 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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  • Bayer AG
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  • Bountiful Gardens LLC.
  • Suterra, LLC.
  • Bunge Limited
  • Scott's Miracle Gro Company