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Gardening in Ukraine Product Image

Gardening in Ukraine

  • ID: 2145470
  • November 2013
  • Region: Ukraine
  • 20 pages
  • Euromonitor International

The growth rate of gardening in 2012 was six percentage points lower than in 2011. The revival of gardening as a subsistence activity witnessed in 2011 reversed in 2012, with the practice of growing one’s own plants proving to be unprofitable for small households. It was found to be cheaper to buy imported goods grown with the help of large amounts of growing media and fertilizers, which reduce their net cost, and this consequently made Ukrainian products uncompetitive.

The Gardening in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Gardening market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN UKRAINE

November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2007-2012
Table 2 Sales of Gardening by Category: % Value Growth 2007-2012
Table 3 NBO Company Shares of Gardening: % Value 2009-2012
Table 4 LBN Brand Shares of Gardening: % Value 2009-2012
Table 5 Distribution of Gardening by Format: % Value 2007-2012
Table 6 Forecast Sales of Gardening by Category: Value 2012-2017
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2012-2017
Azovelektrosbyt Tov in Home and Garden (ukraine)
Strategic Direction
Key Facts
Summary 1 Azovelektrosbyt TOV: Key Facts
Summary 2 Azovelektrosbyt TOV: Operational Indicators
Company Background
Production
Summary 3 Azovelektrosbyt TOV: Production Statistics 2012
Competitive Positioning
Summary 4 Azovelektrosbyt TOV: Competitive Position 2012
Executive Summary
Home and Garden Growth in 2012 Exceeds the Historical Cagr
Customers Change Their Pricing Preferences
Fragmented, But Not Yet Saturated
New Store Formats Become Popular
Insignificant, But Improved, Growth Expected Over the Forecast Period
Key Trends and Developments
the Economy Has An Ambiguous Impact on Home and Garden
Home and Garden Specialist Retailers Players Strengthen Their Positions
Growth in the Birth Rate Has A Positive Impact on Home and Garden
the Mass Media Influence on Customer Taste Will Be Strengthened by Designers
Strong Players Drive Out Smaller Companies
Market Data
Table 8 Sales of Home and Garden by Category: Value 2007-2012
Table 9 Sales of Home and Garden by Category: % Value Growth 2007-2012
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2012
Table 11 LBN Brand Shares of Home and Garden: % Value 2009-2012
Table 12 Distribution of Home and Garden by Format: % Value 2007-2012
Table 13 Forecast Sales of Home and Garden by Category: Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2012-2017
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown

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