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Gardening in Ukraine

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    Report

  • 25 Pages
  • May 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 2145470
In spite of the negative economic impact of COVID-19 in 2020, gardening performed well in terms of current value growth, registering a double-digit value increase, which was higher than the growth registered in 2019. There was several reasons for the healthy performance. Many Ukrainians moved to the suburbs during lockdown, often to their dachas (second homes), being keen to avoid crowded cities and the higher chance of COVID-19 contagion.

The Gardening in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • With more time on their hands in 2020 due to COVID-19, people enjoy many hours gardening
  • Wide product range and availability key to success in gardening
  • Top brands in fertiliser compete fiercely

RECOVERY AND OPPORTUNITIES
  • Healthy constant value growth over forecast period
  • E-commerce will continue to gain value share over forecast period
  • Ukrainian companies see better results than foreign manufacturers

CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2015-2020
  • Table 2 Sales of Gardening by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Gardening: % Value 2016-2020
  • Table 4 LBN Brand Shares of Gardening: % Value 2017-2020
  • Table 5 Distribution of Gardening by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Gardening by Category: Value 2020-2025
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on home and garden
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home and garden?

MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2015-2020
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
  • Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
  • Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources