China Outbound Tourism Yearbook 2011
Ivy Alliance Tourism Consulting, July 2011, Pages: 128
1. Brief Introduction of Chinese Outbound Travel Market
2. Analysis of Chinese Outbound Tourists to Different Continents
3. Analysis of Demands and Expenditure Patterns of Tourists
4. Outbound Travel Insurance
5. Cruise Tours
6. Trends of Chinese Outbound Travel Market in 2011-2012
Data Sources:
- The data of outbound departures in this report is sourced from China National Tourism Administration (CNTA).
- The data of outbound tourist characteristics is based on the questionnaire survey on Chinese outbound tourists. This survey was co-conducted by China Association of Travel Services and Ivy Alliance Tourism Consulting Co., Ltd. from September 2010 to March 2011.
- The date of outbound travel business performances and market trends is based on the survey on the managers of the outbound departments of Chinese travel agencies as well as with tour operators and other key operators involved with outbound operations. This survey was co-conducted by China Association of Travel Services and Ivy Alliance Tourism Consulting Co., Ltd. from September 2010 to March 2011.
The study methodology involved the following elements:
- Desktop research
- Questionnaire survey on managers involved a number of formats including, face-to-face interviews, and the use of phone, fax and e-mail to elicit responses. (n = 86).
- Questionnaires for Chinese international travelers were distributed through various travel services, as these travelers returned from their respective travels. Response rate = 62% (2,230 returned forms from 3,600 survey forms given out)
- For the survey, the Chinese cities covered were as follows: Beijing, Tianjin, Taiyuan, Hohhot, Shenyang, Harbin, Dalian, Changchun, Hangzhou, Wuxi, Shanghai, Qingdao, Nanjing, Zhuhai, Xiamen, Shenzhen, Guangzhou, Fuzhou, Dongguan, Zhengzhou, Wuhan, Changsha, Xiangtan, Zhuzhou, Xi'an, Urumqi, Lanzhou, Xianyang, and Baoji.
1 Brief Introduction of Chinese Outbound Travel Market
1.1 Brief Introduction of Chinese Outbound Travel Market
1.2 Business Performance of Chinese Tour Operators
1.3 Market Characteristics and Influencing Factors
1.4 Structure of Chinese Outbound Tourist Flow
2 Analysis of Chinese Outbound Tourists to Asia
2.1 Overall Description
2.2 Characteristics of Chinese Outbound Tourists to Asia
2.3 Southeast Asian Market
2.4 Hong Kong & Macao Market
2.5 South Asian Market
3 Analysis of Chinese Outbound Tourists to Europe
3.1 Overall Description
3.2 Characteristics of Chinese Outbound Tourists to Europe
3.3 European Tour Products
4 Analysis of Chinese Outbound Tourists to Americas
4.1 Overall Description
4.2 Characteristics of Chinese Outbound Tourists to Americas
4.3 American Tour Products
5 Analysis of Chinese Outbound Tourists to Oceania
5.1 Overall Description
5.2 Characteristics of Chinese Outbound Tourists to Oceania
5.3 Oceanian Tour Products
II
6 Analysis of Chinese Outbound Tourists to Africa
6.1 Overall Description
6.2 Characteristics of Chinese Outbound Tourists to Africa
6.3 African Tour Products
7 Analysis of Tourist Demands and Expenditure Patterns
7.1 Analysis of Potential Customers
7.2 Analysis of Tourists' Expenditure Patterns
8 Outbound Travel Insurance
8.1 Overall Description of Outbound Travel Insurance
8.2 Outbound Tourists' Demand and Perception of Travel Insurance
9 Cruise Travel
9.1 Overall Description of Outbound Cruise Market in China
9.2 The Development of International Cruise in China
9.3 Chinese Outbound Cruise Tour Products
9.4 Expenditure Characteristics and Preferences of Chinese Cruise Tourists
10 Trends of Chinese Outbound Tourism Market in 2011-2012
10.1 General Trends
10.2 Asian Market Trends
10.3 European Market Trends
10.4 American Market Trends
10.5 Oceanian Market Trends
10.6 African Market Trends
- China
- Africa
- Asia
- Europe
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