Rum in Italy to 2016: Databook

Canadean Ltd, May 2012, Pages: 31

Synopsis
Canadean's, "Rum in Italy to 2016: Databook" contains detailed historic and forecast Rum consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Rum available in Italy, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the Italy alcoholic drinks value chain and for new players considering entering the market.

Summary
This report is the result of Canadean's extensive market research covering the Rum category in Italy. It provides detailed historic and forecast consumption volume and values, at channel level. "Rum in Italy to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Rum category in Italy.

Scope
- Overview of the Rum category in Italy
- Analysis on consumption of the Rum category in Italy, by volume, value, brands and channels
- Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Rum category in Italy
- Historic and forecast consumption value of the Rum category in Italy by alcoholic strength and by price segments

Reasons To Buy
- Provides you with important figures on consumption of the Rum category in Italy
- Allows you to analyze the Rum category in Italy with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
- Helps you plan your future business decisions using forecast figures for the category along with segment level information

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Italy Rum & Cane Spirits Market Analysis
2.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006-16
2.2 Rum & Cane Spirits Market Consumption Analysis, 2006-16
2.2.1 Rum & Cane Spirits Market Volume Analysis, 2006-16
2.2.2 Rum & Cane Spirits Market Value Analysis, 2006-16
2.3 Rum & Cane Spirits Consumption by Major Brands (Top 10)
2.4 Rum & Cane Spirits Consumption by Channels
2.4.1 Rum & Cane Spirits Consumption by Channel, 2006-16
2.4.2 Rum & Cane Spirits Off-premise Consumption, 2006-16
2.4.3 Rum & Cane Spirits On-premise Consumption, 2006-16
2.5 Rum & Cane Spirits Consumption by Price Segment, 2006-16
2.6 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006-16
2.7 Rum & Cane Spirits Consumption by Segments, 2006-16
2.8 Dark Rum Consumption Analysis
2.8.1 Dark Rum Consumption, 2006-16
2.8.2 Dark Rum Consumption by Price Segment, 2006-16
2.8.3 Dark Rum Consumption by Alcoholic Strength, 2006-16
2.9 Light Rum Consumption Analysis
2.9.1 Light Rum Consumption, 2006-16
2.9.2 Light Rum Consumption by Price Segment, 2006-16
2.9.3 Light Rum Consumption by Alcoholic Strength, 2006-16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer

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