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Broadcasting & Entertainment in Argentina Product Image

Broadcasting & Entertainment in Argentina

  • ID: 2148292
  • January 2011
  • Region: Argentina
  • 80 Pages
  • Key Market

Broadcasting & Entertainment in Argentina Report presents the advertising investment made in the domestic market, Latin American and the international market. It also provides characterization and sizing of the business, segmentation and the cost thereof.
The information is divided according:

Television Broadcasting: characterization, audience participation, on evolution, segmentation and evolution of hearing, hearing ranking.

Cable TV: characterization, audience participation, on evolution, segmentation and evolution of the hearing, changes in subscriber signals vs. genre. Participation by gender, rank, among others.

Radio: characterization, audience participation in AM and FM, on evolution, segmentation and evolution of AM and FM audience gender, audience ranking, among others.

Daily: characterization, evolution of the daily net flow of payments, segmented by type of distribution, targeting traffic areas, participation and development of readers, ranking, among others.

Magazines: characterization, evolution of net sales, net sales segmentation, participation and development of readers, readers segmentation by gender, rank, among others.

Film: characterization, evolution of ticket sales, segmentation and ranking.

Theatre: Evolution number of spectators, also by category.

Via Púbica: characterization, evolution of the number of devices by device type segmentation, segmentation by geographic area.

Internet: characterization, evolution and segmentation of users, ranking of services used, ranking all properties, national sites, social networks.

Note: Product cover images may vary from those shown

Definition of the activity

Segments Sinthesis

Leader Companies and Followers

Business Features

Dimensioning

Macroeconomic Context

Business and Segment Features

Main Indicators Evolution

Demand

Chanels / Retail

Prices, Profitability

Debts

Investment in advertising

Opportunities and Threatenings Matrix

Conclusions

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

ALSO AVAILABLE IN THE FOLLOWING LANGUAGES

  • Broadcasting & Entertainment in Argentina - Product Thumbnail Image Broadcasting & Entertainment in Argentina

    Broadcasting & Entertainment in Argentina

    • Language: Spanish
    • 80 Pages
    • Published: January 2011
    • Region: Argentina
    FROM

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