Lithuania - Digital Media and Broadband Market Insights Statistics and Forecasts

Paul Budde Communication Pty Ltd, October 2012, Pages: 21

Lithuania has a small but sophisticated broadband market. FttX has overtaken ADSL to become the most popular fixed-broadband access platform, a testament to the country’s investment in telecom infrastructure in recent years. The country has one of the highest FttH penetration rates in the world, with TEO’s 300Mb/s service also being one of the fastest in Europe. ISPs have shifted their focus to internet-based convergence services and bundled offers. Widespread internet usage has also resulted in a fast-emerging internet society, with a range of ICT services improving social and economic development, and with various e-commerce, e-government, e-education and e-health services increasingly available and used.

A burgeoning digital TV market is evident as a consequence of the transition to digital-only broadcasting. The incumbent operator, TEO, is well positioned to develop the sector due to its involvement in both IPTV and digital terrestrial TV.

This report offers a wide range of statistical data on Lithuania’s fixed and wireless broadband markets, including forecasts to 2013 and for 2020, as well as an overview of the digital TV sector.

Key developments:
Lithuanian FttH penetration among world’s highest; TEO fibre networks reach 62% of the population; regulator’s market data to June 2012; telcos’ financial and operating data to Q3 2012; market developments to October 2012.

Companies covered in this report include:
TEO, Vinita, Tele2, Balticum TV

1. Synopsis
2. Fixed broadband market
2.1 Overview
2.1.1 Fixed broadband statistics
2.2 Cable modems
2.3 Asymmetric Digital Subscriber Line (ADSL)
2.4 Fibre-to-the-Home (FttH) networks
2.5 Wireless broadband
2.5.1 Market overview
2.5.2 WiFi
2.5.3 WiMAX
2.5.4 Mobile broadband
3. Digital media
3.1 Business models
3.1.1 Bundled services
3.2 Overview of media convergence
3.3 Overview of broadcasting market
3.4 Digital TV
3.4.1 Broadband TV (IPTV)
3.4.2 Cable TV (CATV)
3.4.3 Satellite-based digital pay TV developments
3.4.4 Digital Terrestrial TV (DTTV)
4. Digital Economy
4.1 Lithuania’s emerging internet society
4.2 E-government
4.2.1 Overview
4.2.2 Infrastructure
4.3 E-health
5. Forecasts
5.1 Broadband subscribers – 2010 - 2013; 2020
5.1.1 Scenario 1 – higher broadband subscriber growth
5.1.2 Scenario 2 – lower broadband subscriber growth
5.1.3 Notes on scenario forecasts
6. Related reports
Table 1 – Internet users and penetration rates – 1999 - 2013
Table 2 – Proportion of fixed-line broadband connections by access type – 2009 - 2012
Table 3 – ISP market share by subscribers – 2009 - 2011
Table 4 – Internet services market revenue – 2006 - 2013
Table 5 – Telecom revenue by key services – 2006 - 2011
Table 6 – Internet access market share by access type – 2006 - 2011
Table 7 – Fixed broadband subscribers and penetration rate – 2001 - 2013
Table 8 – Total internet subscribers – 2006 - 2013
Table 9 – Internet ARPU – 2006 - 2011
Table 10 – Broadband data rates as proportion of subscribers – 2009 - 2012
Table 11 – Cable broadband subscribers – 2005 - 2013
Table 12 – TEO fixed broadband subscribers – 2005 - 2012
Table 13 – ADSL subscribers – 2006 - 2013
Table 14 – FttH/FttB subscribers – 2008 - 2013
Table 15 – TEO FttX subscribers – 2006 - 2012
Table 16 – TEO WiFi subscribers – 2007 - 2012
Table 17 – WiFi subscribers – 2011 - 2012
Table 18 – WiMAX subscribers – 2011 - 2012
Table 19 – Mobile broadband subscribers and penetration rate – 2006 - 2012
Table 20 – Subscribers to bundled services, by offer – 2008 - 2012
Table 21 – Subscribers to bundled services – 2010 - 2011
Table 22 – Broadcasting revenue – 2005 - 2011
Table 23 – Pay TV subscribers – 2008 - 2012
Table 24 – Pay TV market share by platform – 2009 - 2012
Table 25 – Digital TV subscribers by access method – 2009 - 2011
Table 26 – Digital TV market share by access method – 2008 - 2012
Table 27 – TEO IPTV subscribers – 2006 - 2012
Table 28 – Cable TV and MMDS subscribers – 1997 - 2012
Table 29 – Viasat subscribers (Lithuania) – 2009 - 2011
Table 30 – TEO DTTV subscribers – 2008 - 2012
Table 31 – E-education usage by individuals – 2007 - 2011
Table 32 – E-education usage by businesses – 2008 - 2011
Table 33 – Proportion of population making online purchases – 2005 - 2012
Table 34 – Uptake of e-government services by businesses – 2004 - 2011
Table 35 – Uptake of e-government services by individuals – 2004 - 2011
Table 36 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
Table 37 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020
Chart 1 – Internet access market share by access type – 2006 - 2011
Chart 2 – Fixed broadband subscribers and penetration rate – 2003 - 2013
Chart 3 – Broadband data rates as proportion of subscribers – 2009 – 2012
Chart 4 – TEO fixed broadband subscribers, total and DSL – 2005 - 2012
Chart 5 – TEO FttX subscribers; annual growth – 2006 - 2012
Chart 6 – Mobile broadband subscribers and penetration rate – 2006 - 2012
Exhibit 1 – The Economist Intelligence Unit (EIU) annual E-readiness criteria

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