AD&D Insurance in the US - Industry Market Research Report

In good hands: Intensifying internal competition will likely lead to declining industry profit

AD&D Insurance

Improvements in underlying macroeconomic and demographic variables have outweighed subdued premium price growth for the AD&D Insurance industry over the five years to 2019. Similar to the broader Life Insurance and Annuities industry (report 52411a), AD&D insurers invest the majority of their assets in fixed-income products. As a result, industry operators have benefited from the Federal Reserve beginning its process of interest rate normalization, as it has led fixed-income investments to yield more during the period. Additionally, increases in per capita disposable income and the number of employees have boosted both voluntary and group AD&D policy volumes over the five years to 2019. Over the five years to 2024, industry revenue is forecast to increase.

This industry underwrites (i.e. assumes the risk and assigns premiums for) accidental death and dismemberment (AD&D) insurance policies. AD&D policies pay out money to a beneficiary upon the accidental death of the policyholder. In the case of accidents that cause a loss of limb or sight, AD&D policies pay out to the policyholder directly.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.