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African-American Hair Product Manufacturing in the US
IBISWorld, March 2012, Pages: 33
Going natural: Firms are altering product lines to adapt to consumers' preference for a natural style
African-American Hair Product Manufacturing
Products in the African-American Hair Product Manufacturing industry include various shampoos, conditioners and relaxers marketed and created specifically for African-Americans. Because these basic personal care items are essential, the recession only briefly hindered the industry's growth. As firms continue to adapt to changing consumer preferences – which include a shift toward organic ingredients and natural hairstyles bereft of chemical treatments – industry revenue will continue to climb.
This industry makes hair products that are specifically created to treat, maintain and style African-American hair. Industry products include shampoo and conditioner, styling products, moisturizing products and hair dye.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
ABOUT THIS INDUSTRY
INDUSTRY AT A GLANCE
Key External Drivers
Industry Life Cycle
PRODUCTS & MARKETS
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
JARGON & GLOSSARY
L'Oreal USA, Inc.