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African-American Hair Product Manufacturing in the US Product Image

African-American Hair Product Manufacturing in the US

  • Published: March 2012
  • Region: United States
  • 33 pages
  • IBISWorld
Going natural: Firms are altering product lines to adapt to consumers' preference for a natural style

FEATURED COMPANIES

  • L'Oreal USA, Inc.
  • Unilever
  • MORE

African-American Hair Product Manufacturing

Going natural

Products in the African-American Hair Product Manufacturing industry include various shampoos, conditioners and relaxers marketed and created specifically for African-Americans. Because these basic personal care items are essential, the recession only briefly hindered the industry's growth. As firms continue to adapt to changing consumer preferences – which include a shift toward organic ingredients and natural hairstyles bereft of chemical treatments – industry revenue will continue to climb.

This industry makes hair products that are specifically created to treat, maintain and style African-American hair. Industry products include shampoo and conditioner, styling products, moisturizing products and hair dye.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Unilever

L'Oreal USA, Inc.

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