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Mobile Graphics: Smartphones Beat the Drum to Which All Markets March Product Image

Mobile Graphics: Smartphones Beat the Drum to Which All Markets March

  • Published: December 2011
  • 65 Pages
  • In-Stat/MDR

FEATURED COMPANIES

  • AMD
  • ARM
  • Imagination Technologies
  • Intel
  • Nvidia
  • Qualcomm
  • MORE

Consumers’ desire for a rich visual experience, on any size screen, continues to push the limits of current mobile SoCs and makes the graphics processing unit (GPU) one of the most critical components in the design and differentiation of the SoC in consumer devices. This report provides a comprehensive look at the graphics or GPUs with a strong emphasis on the integrated or intellectual property (IP) solutions that are available for mobile consumer electronic devices.

With this report clients can:
-Determine mobile graphics TAM across 12 mobile device platforms
-Develop both short- and long-term marketing plans based on current analysis and future trends
-Evaluate and compare key market technology players
-Create targeted product roadmaps based on the four key factors driving innovation

The forecasts in this report include:
-Five-year mobile graphics TAM by mobile device platform
-Vendor market shares
-CE devices forecasts include: cellphones, smartphones, notebook PCs, tablets, digital cameras, MP3 players, personal navigation devices (PNDs), e-readers, handheld game consoles, digital camcorders, portable media players (PMPs), and mini-notes
-Vendor profiles including: AMD, ARM, Digital Media Professionals (DMP), Imagination Technologies, Intel, Nvidia, Qualcomm, and Vivante

Executive Summary
Introduction
Market Overview
- The Visual Experience
- Different Hardware and Software Solutions
- Industry Standards
-- Codecs
-- CUDA (Compute Unified Device Architecture)
-- DirectX
-- OpenCL (Open Computing Language)
-- OpenGL (Open Graphics Library)
-- Adobe Flash
-- Java
Market Direction & Trends
- Richer Content
- New Technologies
- The Impact of the Cloud
Market Outlook
Segment Trends
- Cellphones
- Smartphones
- Notebook PCs
- Tablets
- Digital Cameras
- MP3 Players
- Personal Navigation Devices (PNDs)
- E-Readers
- Handheld Game Consoles
- Digital Camcorders
- Portable Media Players (PMPs)
- Mini-Notes
- GPU Market Summary
IP Vendor Profiles
- ARM
- Digital Media Professionals (DMP)
- Imagination Technologies
- Vivante
Processor Vendors with In-House Graphics Profiles
- AMD
- Intel
- Nvidia
- Qualcomm
Other Graphics and Multimedia Solutions
Summary
Methodology
Glossary (Acronyms)
Related In-Stat Reports
Appendix A—IP Licensees

List of Tables
Table 1. Alternative Packaging Technologies for Mobile Solutions
Table 2. Mobile Graphics TAM by Mobile Device Platform, 2010-2015 (Units in Millions)
Table 3. Cellphone Forecast, 2010-2015 (Units in Millions)
Table 4. Smartphone Forecast, 2010-2015 (Units in Millions)
Table 5. Smartphone GPU Technology Market Share and Unit Shipments (Units in Millions)
Table 6. Notebook PC Forecast, 2010-2015 (Units in Millions)
Table 7. Notebook PC Discrete GPU Technology Market Share and Unit Shipments (Units in Millions)
Table 8. Notebook PC Integrated GPU Technology Market Share and Unit Shipments (Units in Millions)
Table 9. Notebook PC Total GPU Technology Market Share and Unit Shipments (Units in Millions)
Table 10. Tablet Forecast, 2010-2015 (Units in Millions)
Table 11. Tablet GPU Technology Market Share and Unit Shipments (Units in Millions)
Table 12. Digital Camera Forecast, 2010-2015 (Units in Millions)
Table 13. MP3 Player Forecast, 2010-2015 (Units in Millions)
Table 14. Personal Navigation Device (PND) Forecast, 2010-2015 (Units in Millions)
Table 15. E-Reader Forecast, 2010-2015 (Units in Millions)
Table 16. E-Reader GPU Technology Market Share and Unit Shipments (Units in Millions)
Table 17. Handheld Game Console Forecast, 2010-2015 (Units in Millions)
Table 18. Handheld Game Console GPU Technology Market Share and Unit Shipments (Units in Millions)
Table 19. Digital Camcorder Forecast, 2010-2015 (Units in Millions)
Table 20. Portable Media Player (PMP) Forecast, 2010-2015 (Units in Millions)
Table 21. Portable Media Player GPU Technology Market Share and Unit Shipments (Units in Millions)
Table 22. Mini-Note Forecast, 2010-2015 (Units in Millions)
Table 23. Mini-Note GPU Technology Market Share and Unit Shipments (Units in Millions)
Table 24. GPU Technology Mobile Serviceable Available Market (SAM) Market Share and Unit Shipment (Units in Millions)
Table 25. GPU Technology Mobile Total Available Market (TAM) Market Share and Unit Shipment (Units in Millions)
Table 26. ARM Mali Standards Support
Table 27. ARM Mali Licensees
Table 28. ARM Mobile GPU Market Share (Units in Millions)
Table 29. Digital Media Professionals (DMP) Partner Organization Engagement
Table 30. Digital Media Professionals (DMP) GPU Specifications
Table 31. DMP Mobile GPU Market Share (Units in Millions)
Table 32. Imagination PowerVR Standards Support
Table 33. Imagination Mobile SoC Licensees
Table 34. Imagination Mobile GPU Market Share (Units in Millions)
Table 35. Vivante GC Product Specifications
Table 36. Vivante Mobile GPU Market Share (Units in Millions)
Table 37. AMD APU SoC Product Specifications
Table 38. AMD Mobile GPU Market Share (Units in Millions)
Table 39. Intel Core SoC Product Specifications
Table 40. Intel Atom SoC Product Specifications
Table 41. Intel Mobile GPU Market Share (Units in Millions)
Table 42. Nvidia Tegra SoC Product Specifications
Table 43. Nvidia Mobile GPU Market Share (Units in Millions)
Table 44. Qualcomm Snapdragon SoC Product Specifications
Table 45. Qualcomm Mobile GPU Market Share (Units in Millions)
Table 46. ARM Silicon Licensees
Table 47. Complete List of Imagination Licensees

List of Figures
Figure 1. TAM of Magnet Platforms for Mobile SoCs, 2010-2015 (Units in Millions)
Figure 2. Personal Computing Value Chain vs. Mobile Connectivity Value Chain
Figure 3. Critical Chip Design Characteristics
Figure 4. Migration of Discrete Functions to SoCs
Figure 5. Mobile Innovation Model
Figure 6. Average CPU and GPU Core Counts in SoCs, 2009-2015
Figure 7. Evolution of the Cloud and Balancing Resources
Figure 8. TAM for Graphics by Mobile Device Platform, 2010-2015 (Units in Millions)
Figure 9. ARM CPU Core Products for Mobile Devices
Figure 10. ARM CPU Core Products
Figure 11. Imagination PowerVR VGX150
Figure 12. Imagination PowerVR MBX
Figure 13. Imagination PowerVR SGX Series 5
Figure 14. Imagination PowerVR SGX Series 5XT

Smartphones, Tablets, and Notebook PCs to Grow at 25.7% CAGR Through 2015

While the consumer electronic (CE) market was once driven by the ability of devices to provide specific functions, like music playback, video, or voice communications, CE devices are increasingly providing multiple functions and Internet connectivity for information, communications, and entertainment. This is resulting in the overlap of features and functions between product categories not only in the mobile segment, but also in other CE devices like digital TVs and set top boxes. As a result, this entire category is morphing into a larger category often referred to as smart devices. These devices are increasingly sharing the same silicon components, operating systems, and application software. There are three leading platforms in the mobile segment—smartphones, tablets, and notebooks PCs—and new In-Stat research forecasts that this category of mobile “magnet platforms” will grow at a CAGR of 25.7% through 2015 as compared to 8.7% for the overall mobile market.

“The technology driver of all these smart devices is the mobile technology, because it represents the largest and fastest growing segment of the entire electronics market,” says Jim McGregor, Chief Technology Strategist. “Even in PCs, where increasing performance was once the mantra, CPU vendors are now focused on the performance efficiency of mobile computing and using the resulting products to drive advancements in other forms of computing including desktop PCs, servers, and embedded applications. The innovation of the mobile market is being driven by four key factors: richer content, network access for communications and content, increased bandwidth to enable this access, and new technologies. These four factors form a self-sustaining circle of innovation that feeds from and enables each factor.”

Key research findings include:
- Only 40% of the mobile SoC TAM will use at least one dedicated GPU in 2011. It is important to note that both the number of SoCs using GPUs and the number of GPU cores per SoC is increasing throughout the forecast period.
- The mobile SoC TAM will exceed 3.1 billion devices in 2015.
- Intel and Imagination lead the GPU market because of their dominance in PCs and smartphones, respectively. Combined, the two are projected to comprise 61.3% of the GPU technology mobile serviceable available market in 2011.
- Smartphones will increase from just under 20% of total handsets in 2010 to 43% in 2015.
Recent In-Stat research, Mobile Graphics: Smartphones Beat the Drum to Which All Markets March, provides a comprehensive look at the graphics, or GPUs, with a strong emphasis on the integrated or intellectual property (IP) solutions that are available for mobile consumer electronic (CE) devices.

The forecasts in this report include:
- Five-year mobile graphics TAM by mobile device platform
- CE device forecasts for cellphones, smartphones, notebook PCs, tablets, digital cameras, MP3 players, personal navigation devices, e-readers, handheld game consoles, digital camcorders, portable media players, and mini-note PCs (netbooks).
- Market shares for 2010 and estimated for 2011 for vendor and GPU technology: smartphones, notebook PCs, tablets, e-readers, handheld game consoles, portable media players, and mini-note PCs (netbooks).
- Vendor profiles including AMD, ARM, Digital Media Professionals (DMP), Imagination Technologies, Intel, NVIDIA, Qualcomm, and Vivante.

This research is part of In-Stat’s Mobile Technology service, which provides analysis of the market for technologies, IP, and semiconductors that enable next-generation mobile devices, including processors, graphics, modems, GPS, displays, memory, storage, operating systems, software, and human interfaces.

- ARM
- Digital Media Professionals (DMP)
- Imagination Technologies
- Vivante
- AMD
- Intel
- Nvidia
- Qualcomm

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