Analysis of the North American Mobile Application Management Market

Frost & Sullivan, May 2012, Pages: 62

Enterprise mobility has been growing leaps and bounds over the last few years. With compatible devices, compelling security and aligning networks, enterprises are now quick to add mobility to the DNA of their technology roadmaps. The current situation brings the challenge for IT managers to deploy multiple applications, for multiple user groups across multiple OS platforms. The environment has beckoned for efficient application management. The mobile application management solutions assist IT managers to develop, deploy, integrate and distribute applications across the mobile ecosystem of the organization. These solutions will help enterprises meet their mobility objectives and goals, while ensuring desirable ROI.

Executive Summary

- Mobility is woven into the mainstream technology roadmap for enterprises.

- Mobility application management is gaining pivotal importance for enterprise IT managers.

- Enterprises are adopting and deploying multiple functional applications over mobile interfaces.

- IT managers across North America want to exploit the productivity potential of deploying applications on mobile platforms.

- The mobility environment in the enterprise is becoming increasingly heterogeneous.

- The bring-your-own-device (BYOD) concept is gaining momentum as a policy inclusion within the enterprise mobility space.

- Enterprise application management growth will be driven by the increasing amount of the heterogeneous application, device, and users’ environments.

Key Questions This Study Will Answer

- Why is MAM gaining importance in the enterprise segment?

- What are the upcoming trends and characteristics of the market?

- How will the demand for MAM be driven in the foreseeable future?

- What are enterprise IT managers seeking in MAM solutions?

- What are the key models of MAM?

- What are some of the applications that enterprises are mobilizing—internal and external?

Section Slide Numbers

Executive Summary

Market Overview

Mobile Application Management Market
- External Challenges: Drivers and Restraints
- Forecasts and Trends
- Segment Breakdown
- Demand Analysis
- Key Participants and Competitive Analysis

The Last Word

Appendix

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