Service Station Retailing in Russia 2011: Update
Verdict Research Limited, April 2012, Pages: 35
Service Station Retailing in Russia outlines recent movements in the national petrol station network, fuel volume sales, network ownership, market shares, and site forecasts while also analyzing retailers' fuel, shop, car wash, and card proposition.
Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Russia. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
Scope
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Russia.
- Make informed pitches to potential partners by gaining insights into the major retailers' networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.
Highlights
- The number of service stations in Russia rose marginally during 2010, after five years of decline. Most major players divested sites in 2010 except Q8, which added five sites. In 2010, the proportion of unmanned sites rose further to 65%.
- Fuel volume sales at service stations in Russia declined by 3% in 2010, marking a slowdown in the rate of sales decline. Petrol consumption declined by 5%, while diesel consumption increased by almost 2%. Despite the fall in overall consumption, the higher fuel prices led to an upswing of 14% in average fuel sales per service station.
- The proportion of service stations with a shop continued to decline, with just over 30% of sites featuring a shop as of January 2011. Statoil has the highest number of forecourt shops in Russia and has launched a new café concept focusing on providing meal options along with a place for drivers to relax and take a break.
Reasons to Purchase
- Who are the top five players in the Russian service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Russia?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
ONTENTS SUMMARY
Service station market overview
- A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, and shop penetration.
Market-level charts showing:
- Total service stations, cars per service station, and population per service station, over five years
- Car parc and population per car, over five years
- Proportion of petrol and diesel cars, over five years
- Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Company-level charts showing:
- Service station network size by brand, 2011
- Fuel volume market share by brand, 2010
- Motorway service stations by brand, 2011
- Competitor ranking in 2010 compared to 2009
Top five fuel retailers’ fuel and network information, including:
- Network size
- Motorway sites
- Company owned and dealer owned sites
- Fuel volume market share
- Average throughput
- Types of fuel sold
- Additional secondary information (e.g. LPG sites, planned expansion/divestments)
Top three fuel retailers’ shop sites, including:
- Shop network and penetration, over five years
- Additional secondary information
Top five fuel retailers' commercial fuel card and B2C loyalty card offerings
- Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
ANALYSIS SUMMARY
During 2010 the number of service stations in Russia declined marginally
- The car parc in Russia grew by over 6% in 2011
- The vast majority of cars in Russia are petrol-powered
- Fuel volume sales in Russia soared by over 20% in 2010
- The Russian service station market is extremely fragmented
Lukoil is the leading fuel retailer in Russia by fuel volume share
- Lukoil operates almost half of all motorway stations in Russia
- Lukoil accounts for more than 20% of total fuel sold in Russia
- TNK-BP is expanding its network of BP-branded sites in Russia
- Rosneft’s fuel retail network expanded slightly in 2010
- Gazprom’s site network has expanded by 24% since 2007
- Tatneft’s retail network has grown by over 20% since 2007
Lukoil and Rosneft account for over 80% of all fuel outlets with a shop
- Shell Nefte has the highest proportion of sites with a shop in Russia
- Lukoil accounts for over half of all forecourt shops in Russia
- Over half of Rosneft-branded sites in Russia feature a shop
- Over a third of all Tatneft-branded sites feature a shop
- Gazprom’s service station shops offer product promotions
APPENDIX
All data are taken from our 2011 Service Station Retailing Database
- Stage one: agree scope and definitions
- Stage two: collating the information
- Stage three: data-inputting and checks
- Stage four: full data finalization check
Further reading
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