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How Britain Shops for Personal Care 2012 | Verdict Consumer Report Product Image

How Britain Shops for Personal Care 2012 | Verdict Consumer Report

  • ID: 2149274
  • April 2012
  • Region: Britain, United Kingdom, Great Britain
  • 174 Pages
  • Verdict Research Limited

How Britain Shops Personal Care provides a detailed overview of the shopping habits of consumers. It examines, who shops for personal care, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

- This report provides accurate insights into key trends, future developments and discusses the strategies of the main operators in the market.
- Understand which strategies are most effective at driving customer loyalty in personal care and justify your own business investments.
- Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer bases offer the most opportunities.

Highlights

- While personal care has felt some impact from the weak economy, it has remained one of the most resilient sectors in the retail market. As well as many of its products being needs-driven, it is an area that many shoppers are just not willing to cut back on.

- The rate of loyalty among Boots' main users has rebounded by 1.5 percentage points to 91.9%, only 0.1 of a percentage point off its 2010 peak. The retailer's impressive loyalty rate is no READ MORE >

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