Review of the Russian Wheel Garden Equipment Market, 2009-2011 (Russian Version)

ABALAK CAPITAL PARTNERS LTD, February 2012, Pages: 84

B2B Research Company has conducted a marketing research and a review of the Russian wheel garden equipment market.

Over 2009-2011, there was the vast growth in the Russian wheel garden equipment market. In 2011 the market saw the recession, connected with import volume reduction, caused by the unfavorable economic situation in the countries of origin.

Domestic equipment manufacture has grown 3 times during the period. In 2009-2011 the imported equipment volume comprised 72-79%, while the domestic equipment manufacture was on the rate of 20-27%.

In the market structure as regards range segmentation the greatest volume have garden chainsaws – more 50%. The largest producers of garden chainsaws in the Russian market are MINGSIN MACHINERY, SUNGARDEN, STIGA, HUSQVARNA, CRAFTSMAN, Champion. Russian company “Krasniy Octyabr – Neva” ZAO is the leader in walk-behind tractors’ and cultivators segments.

According to optimistic forecast, the growth rate of wheel garden equipment market is going up. In 2012-2013 the market size is expected to increase by 5-10%.

This research highlights all aspects of the Russian wheel garden equipment market:

- General characteristic of the market and adjacent markets;

- Market structure (including production volumes and export-import volumes, positions of key players, price segmentation)

- Development trends, historical data and forecast

- Review of distribution systems

- Profiles of key market players

Section 1. Project characteristic
- Methodology
- Goal
- Objectives
- Object (market segment)
- Geography

Section 2. General market characteristic
2.1 Current state of the wheel garden equipment market
2.2 Market development factors
2.3 Capital investments

Section 3. Structural analysis
3.1 Market volume and market structure in physical terms
3.2 Market volume segmentation as regards range segmentation
3.3 Market volume segmentation as regards product origins (domestic/imported)
3.4 Market volume segmentation as regards manufacturers
3.5 Wheel garden equipment import
3.5.1 Equipment import segmentation as regards range segmentation
3.5.2 Equipment import segmentation as regards countries of origin
3.5.3 Equipment import segmentation as regards manufacturers
3.5.3.1 Electric mowers import segmentation as regards manufacturers
3.5.3.2 Gasoline-powered mowers import segmentation as regards manufacturers
3.5.3.3 Snow removal machines import segmentation as regards manufacturers
3.5.3.4 Electric trimmers import segmentation as regards manufacturers
3.5.3.5 Gasoline-powered trimmers import segmentation as regards manufacturers
3.5.3.6 Cultivators (tiller) import segmentation as regards manufacturers
3.5.3.7 Garden tractor (lawn tractors) import segmentation as regards manufacturers
3.5.3.8 Garden chainsaw import segmentation as regards manufacturers
3.5.3.9 Walk-behind tractors (also called walking, 2-wheel or hand tractors) import segmentation as regards manufacturers
3.6 Wheel garden equipment export
3.6.1 Equipment export segmentation as regards range segmentation
3.6.2 Equipment export segmentation as regards countries of destination
3.7 Domestic manufacture in the wheel garden equipment market
3.7.1 Segmentation of domestic equipment manufacture as regards range segmentation
3.7.2 Segmentation of domestic equipment manufacture as regards manufacturers
3.8 Market structural map
3.9 Price segmentation
3.10 Consumer segmentation

Section 4. Profile of key manufacturers
4.1. Makita
4.2. Husqvana Group
4.3. “Krasniy Octyabr – Neva” ZAO
4.4. CORNELIUS
4.5. Bosch
4.6. Izhevskiy Mehanicheskiy Zavod

Section 5. Conclusions and market development forecast

APPENDIX 1. Macroeconomic indicators
1.1 GDP
1.2 Main indicators of industrial production
1.3 External Economic Activity
1.4 Russia and WTO
1.5 Inflation
1.6 Adjacent markets
1.6.1. Out-of-town real estate market

Tables
Table 1 Dynamics of the Russian wheel garden equipment market in physical terms (units), RF, 2009-2011
Table 2 Dynamics of the Russian wheel garden equipment market in physical terms (units) as regards range segmentation, RF, 2009-2011
Table 3 Dynamics of the Russian wheel garden equipment market in physical terms (units) as regard product origins, RF, 2009-2011
Table 4 Dynamics of the Russian wheel garden equipment market in physical terms (units) as regards manufacturers, RF, 2009-2011
Table 5 Dynamics of the wheel garden equipment import in physical terms (units), RF, 2009-2011
Table 6 Dynamics of the wheel garden equipment import in physical terms (units) as regards range segmentation, RF, 2009-2011
Table 7 Dynamics of the wheel garden equipment import in physical terms (units) as regards countries of origin, RF, 2009-2011
Table 8 Dynamics of the electric mowers import in physical terms (units) as regards importers, RF, 2009-2011
Table 9 Dynamics of the gasoline-powered mowers import in physical terms (units) as regards importers, RF, 2009-2011
Table 11 Dynamics of the electric trimmers import in physical terms (units) as regards importers, RF, 2009-2011
Table 12 Dynamics of the gasoline-powered trimmers import in physical terms (units) as regards importers, RF, 2009-2011
Table 13 Dynamics of the garden tractor (lawn tractors) import in physical terms (units) as regards importers, RF, 2009-2011
Table 14 Dynamics of the cultivators (tiller) import in physical terms (units) as regards importers, RF, 2009-2011
Table 15 Dynamics of the walk-behind tractors (also called walking, 2-wheel or hand tractors) import in physical terms (units) as regards importers, RF, 2009-2011
Table 16 Dynamics of the snow removal machines import in physical terms (units) as regards importers, RF, 2009-2011
Table 17 Dynamics of the garden chainsaw import in physical terms (units) as regards importers, RF, 2009-2011
Table 18 Dynamics of the wheel garden equipment export in physical terms (units), RF, 2009-2011
Table 19 Dynamics of the wheel garden equipment export in physical terms (units) as regards range segmentation, RF, 2009-2011
Table 20 Dynamics of the wheel garden equipment export in physical terms (units) as regards countries of destination, RF, 2009-2011
Table 21 Dynamics of domestic manufacture of wheel garden equipment in physical terms (units), RF, 2009-2011
Table 22 Dynamics of domestic manufacture of wheel garden equipment in physical terms (units) as regards range segmentation, RF, 2009-2011
Table 23 Dynamics of domestic manufacture of wheel garden equipment in physical terms (units) as regards manufacturers, RF, 2009-2011
Table 24 Gross domestic product
Table 25 Industrial production index (in % to the previous year)
Table 26 Price index and index of physical volumes of product export* (in % to the previous year)
Table 27 Price index and index of physical volumes of product import* (in % to the previous year)
Table 28 Dynamics of the consumer prices index (in December, % to the December of the previous year)

Diagrams
Diagram 1 Dynamics of the Russian wheel garden equipment market in physical terms (units), RF, 2009-2011
Diagram 3 Dynamics of the Russian wheel garden equipment market in physical terms as regard product origins (units), RF, 2011
Diagram 3 Dynamics of the Russian wheel garden equipment market in physical terms as regard product origins (%), RF, 2011
Diagram 2 Dynamics of the Russian wheel garden equipment market as regards range segmentation, %, 2009-2011
Diagram 4 Dynamics of the Russian wheel garden equipment market as regards manufacturers, %, 2009-2011
Diagram 5 Dynamics of the wheel garden equipment import in the market volume (units), 2009-2011
Diagram 5 Dynamics of the wheel garden equipment import in the market volume, %, 2009-2011
Diagram 6 Dynamics of the wheel garden equipment import as regards range segmentation (units), RF, 2009-2011
Diagram 6 Dynamics of the wheel garden equipment import as regards range segmentation, %, RF, 2009-2011
Diagram 7 Dynamics of the wheel garden equipment import as regards countries of origin, %, 2009-2011
Diagram 8 Dynamics of the electric mowers import as regards importers, %, 2009-2011
Diagram 9 Dynamics of the gasoline-powered mowers import as regards importers, %, 2009-2011
Diagram 10 Dynamics of the electric trimmers import as regards importers, %, 2009-2011
Diagram 11 Dynamics of the gasoline-powered import as regards importers, %, 2009-2011
Diagram 12 Dynamics of the garden tractor (lawn tractors) import as regards importers, %, 2009-2011
Diagram 13 Dynamics of the cultivators (tiller) import as regards importers, %, 2009-2011
Diagram 14 Dynamics of the walk-behind tractors (also called walking, 2-wheel or hand tractors) import as regards importers, %, 2009-2011
Diagram 15 Dynamics of the snow removal machines import as regards importers, %, 2009-2011
Diagram 16 Dynamics of the garden chainsaw import as regards importers, %, 2009-2011
Diagram 17 Dynamics of the wheel garden equipment export, %, RF, 2009-2011
Diagram 18 Dynamics of the wheel garden equipment export as regards range segmentation, %, RF, 2009-2011
Diagram 19 Dynamics of the wheel garden equipment export as regards countries of destination, %, RF, 2009-2011
Diagram 20 Dynamics of domestic manufacture of wheel garden equipment, %, RF, 2009-2011
Diagram 21 Dynamics of domestic manufacture of wheel garden equipment as regards range segmentation, %, RF, 2009-2011
Diagram 22 Dynamics of domestic manufacture of wheel garden equipment as regards manufacturers, %, RF, 2009-2011

1. Gathering and analysis of secondary sources of information:

- Gathering and analysis of state statistics data provided by the Federal Customs Service of RF, Federal State Statistics Service of RF;
- Monitoring of mass media: federal, regional and specialized printed editions;
- Specialized databases;
- Industry statistics;
- Internet-sources: market participants’ web-sites, specialized web-portals, etc.;
- Data provided by rating agencies;
- Searching work based on inquiries at infrastructure enterprises of the investigated market (marketing agencies, servicing markets, expert companies, independent experts, analytical companies, etc.).

2. Expert interviews with market participants: manufacturers, importers, distributors, representatives of associations/ unions, specialized mass media, industry institutes, independent industry experts.

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