Medical Imaging Market Outlook for CEE and Russia

Frost & Sullivan, March 2012, Pages: 174

This research service provides an analysis of various aspects of the medical imaging market in eastern European countries and Russia for the period between 2009 and 2015. The market has been divided into seven segments: general X-ray, MRI, CT, ultrasound, molecular imaging, mammography, and PACS. The market covers the segment, as well as geography of these six countries - Bulgaria, the Czech Republic, Hungary, Poland, Romania, and Russia. A detailed analysis of the competitive landscape has been presented. The research service highlights main drivers and restraints for the market growth, as well as key trends in the medical imaging market for the period 2011 to 2015.

Market Overview

EU Funds for CEE Accession States and Russian Governmental Programmes to Boost Market Prospects

Rising disease incidence and growing health awareness will boost demand for medical imaging services across Central and Eastern Europe (CEE). However, the installed base of imaging devices in the region is insufficient, especially in the high-end segment, such as magnetic resonance imaging (MRI), computed tomography (CT) and positron emission tomography (PET). At the same time, a large proportion of lower-end imaging modalities is obsolete and requires replacement. The availability of EU funds and governmental financial support, as well as the increasing importance of private healthcare, are set to help overcome this challenge.

“The availability of EU funds for member states in the CEE, paralleled by governmental programmes in Russia, will be an important source of financing for new equipment purchases and will contribute significantly to the development of the medical imaging market in CEE,” explains the analyst of this research. “Even though budgets are planned until mid-term in cases of both Russia and CEE countries, their extension is highly likely also in the long-term.” In Russia, the 2020 Healthcare Development Programme and National Project ‘Health’ focus not only on bringing advanced technologies to the country and equipping healthcare facilities with expensive, high-end devices, but also on purchasing mid-range and low-end devices that are highly needed in regional hospitals. The total budgets for 2010-2012 allocated in these programmes are approximately $16 billion. At the same time, accession to the EU has given countries like the Czech Republic, Hungary, Poland, Bulgaria and Romania, access to funding sources planned in the EU budget for 2007-2013. As a result, both private and public facilities can apply for EU funding support which can subsidise the purchase of new medical equipment.

Alternative Financing Methods, Focus on Developing Public-Private Partnerships to Overcome Issues Related to Affordability

Affordability of medical imaging equipment in CEE countries and Russia is limited, which poses a challenge, particularly to private end-users. Private end-users have established their presence in less costly imaging segments, such as X-ray or ultrasound, and are expanding their presence into more costly, imaging diagnostics. Nevertheless, public healthcare facilities are the main purchasers of medical imaging equipment, especially in more expensive segments, such as PET, MRI or CT. “Furthermore, private facilities are frequently interested in refurbished equipment since they are more concerned about ROI than public facilities,” adds the analyst. “Refurbished systems are in most demand for higher-priced modalities, such as MRI or CT.” This situation is likely to limit the dynamics of medical imaging market growth in CEE countries and Russia.

Alternative financing methods offered by the medical imaging vendors, as well as governmental support for public-private partnerships could contribute to faster market growth. “As end users of medical imaging equipment do not always have sufficient financial resources to purchase required device, alternative methods of financing, such as loans or leasing could help overcome this challenge,” advises the analyst. “Also, flexibility in payment of instalments could be well-appreciated by the end users.” Another way to meet the growing demand for medical imaging services is by promoting public-private partnerships.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- General X-ray

- Magnetic resonance imaging (MRI)

- Computed tomography (CT)

- Ultrasound

- Molecular imaging

- Mammography

- Picture archiving and communication system (PACS)

By Country

- Russia

- Hungary

- Poland

- Czech Republic

- Bulgaria

- Romania

1. Executive Summary

2. Market Overview

3. Total Medical Imaging Market

3.1 External Challenges: Drivers and Restraints

3.2 Forecasts and Trends

3.3 Market Share and Competitive Analysis

4. Segment Breakdown

4.1 General X-ray Market

4.2 MRI Market

4.3 CT Market

4.4 Ultrasound Market

4.5 Molecular Imaging Market

4.6 Mammography Market

4.7 PACS Market

5. Geographic Breakdown

5.1 Bulgarian Medical Imaging Market

5.2 The Czech Medical Imaging Market

5.3 Hungarian Medical Imaging Market

5.4 Polish Medical Imaging Market

5.5 Romanian Medical Imaging Market

5.6 Russian Medical Imaging Market

6. The Last Word (Conclusions and Implications)

7. Appendix

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