Supplier Marketing Spend Activity in the Power Industry - 2012-2013 : Survey Brief

iCD Research, June 2012, Pages: 52

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading power industry executives. It analyzes how spending activities of the suppliers are set to change in the power industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Synopsis

- Analysis of opinions drawn from leading power industry executives

- Provides data on the current size of the marketing and advertising budgets of supplier companies in the power industry

- Provides insight into the marketing behaviors of the global power industry and market competition for supplier companies

Scope

- The opinions and forward looking statements of 330 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents.

- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.

- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.

- This report covers data and analysis on supplier expenditure.

Reasons To Buy

- This report provides historical marketing expenditure by supplier type and region.

- This report provides analysis on the changing spending behavior of suppliers by product and category.

Keywords:

Power, Global, Buyer, Supplier, Net Change, Marketing, Expenditure, Industries, Region, Annual Marketing Budgets, Company Turnover, Change, Marketing, Expenditure, Revenue Growth Expectations, Supplier Responses, Region, Future, Investment, Sales Technologies.

1 Introduction

1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Global Power Industry: Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Power Industry Suppliers
2.1.1 Global power industry: annual marketing budgets by region
2.1.2 Global power industry: annual marketing budgets by company turnover
2.2 Global Power Industry: Planned Change in Marketing Expenditure Levels
2.2.1 Global power industry: planned change in marketing expenditure levels by region
2.2.2 Global power industry: planned change in marketing expenditure levels by company turnover
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
2.2.4 Net change in planned marketing expenditure in all industries
2.3 Global Power Industry: Future Investment by Media Channel
2.3.1 Global power industry: future investment by media channel by region
2.3.2 Global power industry: future investment by media channel by company turnover
2.4 Global Power Industry: Suppliers' Future Investment in Marketing and Sales
2.4.1 Global power industry: future investment in marketing and sales by region
2.4.2 Global power industry: future investment in marketing and sales by company turnover

3 Appendix
3.1 Global Power Industry Survey Results - Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

List of Tables:

Table 1: Global Power Industry Survey Respondents by Company Type, 2012
Table 2: Global Power Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Power Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Power Industry Buyer Respondents by Region (%), 2012
Table 5: Global Power Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Power Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Power Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009-2012
Table 9: Annual Marketing Budgets in the Global Power Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Power Industry by Turnover (%), 2012
Table 11: Planned Change in Marketing Expenditure Levels: Global Power Industry Suppliers (%), 2009-2012
Table 12: Global Power Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 13: Global Power Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure, All Industries (%) 2012
Table 15: Future Investment by Media Channels: Global Power Industry Suppliers, 2012
Table 16: Global Power Industry: Future Investment in Marketing and Sales (%), 2012
Table 17: Global Power Industry: Future Investment in Marketing and Sales by Region (%), 2012
Table 18: Global Power Industry: Future Investment in Marketing and Sales by Turnover (%), 2012
Table 19: Survey Results - Closed Questions

List of Figures:

Figure 1: Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009-2012
Figure 2: Annual Marketing Budgets in the Global Power Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Power Industry by Turnover (%), 2012
Figure 4: Planned Change in Marketing Expenditure Levels: Global Power Industry Suppliers (%), 2009-2012
Figure 5: Global Power Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Figure 6: Global Power Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Figure 7: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2012
Figure 8: Future Investment by Media Channels: Global Power Industry Suppliers, 2012
Figure 9: Global Power Industry: Future Investment by Media Channels by Region (%), 2012
Figure 10: Global Power Industry: Future Investment by Media Channels by Turnover (%), 2012
Figure 11: Global Power Industry: Future Investment in Marketing and Sales (%), 2012
Figure 12: Global Power Industry: Future Investment in Marketing and Sales by Region (%), 2012
Figure 13: Global Power Industry: Future Investment in Marketing and Sales by Turnover (%), 2012

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